Shen Tong

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Shen Tong is the founder and President of VFinity.

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Shen Tong

  1. 1. Best Practice for Cultural & Educational Content and Community Harnessing the Power of the Web
  2. 2. The Web 危機﹕ Challenges and Opportunities <ul><li>Challenges </li></ul><ul><li>Libraries/archives – competing with Google, </li></ul><ul><li>Broadcasters/publishing - competing with YouTube, Craigslist; </li></ul><ul><li>Music labels – MySpace, Yahoo Music, Rhapsody; </li></ul><ul><li>Film studios – Netflix, Jaman, Greencine, Joost, IMDB </li></ul><ul><li>Opportunities </li></ul><ul><li>What made Web offerings successful are equally available to established traditional cultural and educational institutions </li></ul><ul><li>And there are also new comers advantage </li></ul>
  3. 3. Best Practice for Cultural & Educational Content and Community Managed Web™ <ul><li>Intuitive user experience </li></ul><ul><li>Unified management of all content </li></ul><ul><li>Universal access to content, tools, and semantic linking </li></ul><ul><li>Seamless self-service for different level of users </li></ul><ul><li>Controlled vocabulary and free tagging </li></ul><ul><li>Flexible and open architecture </li></ul><ul><li>Dynamic workflow </li></ul><ul><li>Browser access and search centric </li></ul>
  4. 4. System Demo <ul><li>Automatic creative tool detection by our web browser product– detecting creative suite from MS Office to Adobe Creative Suites, to Final Cut Pro and other Apple tools </li></ul><ul><li>Multiple applications 1-click Launch of the same asset into different creative tools </li></ul><ul><li>Production projects being stored and managed as digital assets </li></ul><ul><li>Production project being 1-Click Launched from our web browser search and retrieval tool into local editing environment – effectively connecting production stations through our web engine seamlessly with ease of use, no special training required to use this powerful function </li></ul><ul><li>Multiple types of production projects all being managed in a single browse and search, and being able to be launched into local environment for editing – collaboration on multiple editing and creative tools </li></ul><ul><li>Asset tagging while editing both on contents and on production projects through a browser – no VFinity software install required at the production/editing station </li></ul><ul><li>Web based workflow management to apply workflow rules to asset and production management and collaboration. </li></ul>
  5. 5. What Customers say about VFinity’s Web Production Integration <ul><li>“ Wow” (IBM CTO on 1-Click Launch ) </li></ul><ul><li>“ Ease of use, no training” (Educational institution) </li></ul><ul><li>“ Taxonomy & Folksonomy mean flexibility” (Archivist) </li></ul><ul><li>“ Future Proof” (Major reseller) </li></ul><ul><li>“ Web Service Oriented Architecture” (Broadcaster) </li></ul><ul><li>Single point of upgrade: low TCO (Production House) </li></ul>
  6. 6. Thank You! Copyright © 2000-2006 VFinity™. All rights reserved.

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