Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brian Newman


Published on

Brian Newman is Executive Director of ReNew Media.

Published in: Business, Technology
  • Be the first to comment

Brian Newman

  1. 1. Finance: agendas and best practices The economics of educational video production and distribution Renew Media
  2. 2. <ul><li>Artists want: Freedom to create; Hope to make a living (most don’t) </li></ul><ul><li>Under-funded; over-produced field </li></ul><ul><li>Everyone thinks they will be discovered </li></ul><ul><li>Limited thinking about distribution and educational use </li></ul><ul><li>No real numbers </li></ul>Media Artists and Open Content Current Paradigm
  3. 3. <ul><li>Paid Educational Marketplace important </li></ul><ul><li>Most not very aware of alternate licensing, or of open content movement </li></ul><ul><li>Most are resistant to the notion </li></ul><ul><li>Filmmakers and Distributors like payment and DRM </li></ul><ul><li>No viable model which pays them for quality work </li></ul>Media Artists and Open Content Current Paradigm
  4. 4. <ul><li>20 th Anniversary Sampling Campaign </li></ul><ul><li>Economics of Distribution Study </li></ul>Two Interventions
  5. 5. <ul><li>Black and White is Bad </li></ul><ul><li>Need to enlarge our thinking and accept new ideas which combine our hopes and current realities </li></ul><ul><li>Need for real numbers on funding, revenue from various markets and consumer/educational preferences </li></ul><ul><li>Need viable models for open content – and very few, if any, exist </li></ul>Proposals for Open Video Finance
  6. 6. The Reframe Project Making our visual heritage accessible to all.
  7. 7. <ul><li>CustomFlix and Unbox </li></ul><ul><li>Digitize video for free; film at cost </li></ul><ul><li>New methods of delivery and old: </li></ul><ul><ul><li>DVD on Demand - no inventory needed </li></ul></ul><ul><ul><li>Digital Download To Own or Rent – </li></ul></ul><ul><ul><li>variable time, users, prices </li></ul></ul><ul><ul><li>Ingest on Demand </li></ul></ul><ul><li>Future Proof Archive </li></ul>Reframe and Amazon
  8. 8. Reframe Website <ul><li>Educational Focus </li></ul><ul><li>Curated – top down, bottom up </li></ul><ul><li>Branded </li></ul><ul><li>Participatory </li></ul><ul><li>Recommender systems </li></ul>
  9. 9. Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups <ul><li>Key Benefits </li></ul><ul><li>Become part of Reframe’s online community </li></ul><ul><li>Additional marketplace (Amazon, iTunes, Google Video) </li></ul><ul><li>Nonexclusive, Set your own price and “variable splits” </li></ul><ul><li>Additional format (DVD, download for purchase and download for rent) </li></ul><ul><li>Future Proof Archive </li></ul><ul><li>Collective bargaining power and solutions </li></ul><ul><li>Own rights, and digitize collection </li></ul>Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
  10. 10. Reframe Sustainability <ul><li>Start-up funding </li></ul><ul><li>Mix of long-term support </li></ul><ul><ul><li>foundation, </li></ul></ul><ul><ul><li>corporate, </li></ul></ul><ul><ul><li>Sales, </li></ul></ul><ul><ul><li>advertising, </li></ul></ul><ul><ul><li>Sublicensing </li></ul></ul><ul><li>With Profit Solution </li></ul><ul><ul><li>That can allow open and paid use of quality, important media arts for educational and consumer markets </li></ul></ul>