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Brian Newman

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Brian Newman is Executive Director of ReNew Media.

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Brian Newman

  1. 1. Finance: agendas and best practices The economics of educational video production and distribution Renew Media
  2. 2. <ul><li>Artists want: Freedom to create; Hope to make a living (most don’t) </li></ul><ul><li>Under-funded; over-produced field </li></ul><ul><li>Everyone thinks they will be discovered </li></ul><ul><li>Limited thinking about distribution and educational use </li></ul><ul><li>No real numbers </li></ul>Media Artists and Open Content Current Paradigm
  3. 3. <ul><li>Paid Educational Marketplace important </li></ul><ul><li>Most not very aware of alternate licensing, or of open content movement </li></ul><ul><li>Most are resistant to the notion </li></ul><ul><li>Filmmakers and Distributors like payment and DRM </li></ul><ul><li>No viable model which pays them for quality work </li></ul>Media Artists and Open Content Current Paradigm
  4. 4. <ul><li>20 th Anniversary Sampling Campaign </li></ul><ul><li>Economics of Distribution Study </li></ul>Two Interventions
  5. 5. <ul><li>Black and White is Bad </li></ul><ul><li>Need to enlarge our thinking and accept new ideas which combine our hopes and current realities </li></ul><ul><li>Need for real numbers on funding, revenue from various markets and consumer/educational preferences </li></ul><ul><li>Need viable models for open content – and very few, if any, exist </li></ul>Proposals for Open Video Finance
  6. 6. The Reframe Project Making our visual heritage accessible to all.
  7. 7. <ul><li>CustomFlix and Unbox </li></ul><ul><li>Digitize video for free; film at cost </li></ul><ul><li>New methods of delivery and old: </li></ul><ul><ul><li>DVD on Demand - no inventory needed </li></ul></ul><ul><ul><li>Digital Download To Own or Rent – </li></ul></ul><ul><ul><li>variable time, users, prices </li></ul></ul><ul><ul><li>Ingest on Demand </li></ul></ul><ul><li>Future Proof Archive </li></ul>Reframe and Amazon
  8. 8. Reframe Website <ul><li>Educational Focus </li></ul><ul><li>Curated – top down, bottom up </li></ul><ul><li>Branded </li></ul><ul><li>Participatory </li></ul><ul><li>Recommender systems </li></ul>
  9. 9. Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups <ul><li>Key Benefits </li></ul><ul><li>Become part of Reframe’s online community </li></ul><ul><li>Additional marketplace (Amazon, iTunes, Google Video) </li></ul><ul><li>Nonexclusive, Set your own price and “variable splits” </li></ul><ul><li>Additional format (DVD, download for purchase and download for rent) </li></ul><ul><li>Future Proof Archive </li></ul><ul><li>Collective bargaining power and solutions </li></ul><ul><li>Own rights, and digitize collection </li></ul>Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
  10. 10. Reframe Sustainability <ul><li>Start-up funding </li></ul><ul><li>Mix of long-term support </li></ul><ul><ul><li>foundation, </li></ul></ul><ul><ul><li>corporate, </li></ul></ul><ul><ul><li>Sales, </li></ul></ul><ul><ul><li>advertising, </li></ul></ul><ul><ul><li>Sublicensing </li></ul></ul><ul><li>With Profit Solution </li></ul><ul><ul><li>That can allow open and paid use of quality, important media arts for educational and consumer markets </li></ul></ul>

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