Production, market and benchmarking of xanthan gum in china – edition (2)

CCM Data & Primary Intelligence

Production, Market and Benchmarking of
Xanthan Gum in China

The first edition

Researched & Prepared by:

Guangzhou CCM Information Science & Technology Co., Ltd.
Guangzhou, P. R. China

April 2010

Copyright by Guangzhou CCM Information Science and Technology Co., Ltd (P. R. China)
Any publication, distribution or copying of the content in this report is prohibited.
Website: http://www.cnchemicals.com
Tel: +86-20-3761 6606
Fax: +86-20-3761 6968
Email: econtact@cnchemicals.com

Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com
Tel: +86-20-3761 6606 Fax: +86-20-3761 6968


Description:

The report is the latest one available to provide good understanding about xanthan gum and to find out
the situation of China’s xanthan gum industry.

China has twenty four years history in the production of xanthan gum, and has witnessed fast
development in the past few years, playing an increasing important role in global xanthan gum supply.
And China has become one of the largest xanthan gum production bases in the world since 2005.

For China xanthan gum manufacturers, export plays an important role, accounting for 70% of total
output. Currently, increasing demand for xanthan gum in domestic market attracts more big scale
producers. The demand for xanthan gum in domestic market has kept 10% growth rate in recently five
years.

Export tax rebate rate has increased from original 11% to 13% in July 2009, many xanthan gum
manufacturers have stopped production due to the global financial crisis which caused the declining
demand and lower price of xanthan gum, as well as high production cost, especially for some
small-scale manufacturers in China.

However, some xanthan gum manufacturers still expands theirs capacity attracted by low production
cost. Besides, Chinese xanthan gum manufacturers have migrated to some rich corn starch and coal
areas like Inner Mongolia, Shandong, etc. Facing current situation, how will Chinese manufacturers
adjust their strategies to cope with the intense competition? What are the potential commercial
opportunities in China's xanthan gum industry?

According to CCM’s investigation, xanthan gum consumption in oil-drilling may maintain at a stable
level as the launch of environment products will limit oil consumption. However, in China, its demand
from food, cosmetics and pharmaceuticals, etc. has large potential to increase with the living standard
improving. What are the xanthan gum consumption situation and development trend in China by now?

Two top of China xanthan gum manufactures, playing an important role in China xanthan gum industry,
even take up over 80% of total output in China in 2009, with an upward trend though suffered from the
global financial crisis. What are the advantages for them? It costs them how much cost for per xanthan
gum?

Through explorations in the above key aspects, you can find the answers to the following questions in
the updated report.
- What is the production situation of China's xanthan gum in the past few years and in 2009?
- Who are the major manufacturers and exporters of xanthan gum?
- What are the price trends of China's xanthan gum?
- What's the import and export situation of xanthan gum?
- What are the commercial opportunities in China's xanthan gum industry?

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- What are the key factors influencing the development of xanthan gum industry?
- What are the xanthan gum consumption situation and development trend in China by now?
- What are the development trends of xanthan gum in the following five years, breakdown by output and
demand?
- What are advantages for China's two top xanthan gum? It costs them how much for per xanthan gum?

CCM has carried out in-depth research and analysis on each active producer, as well as the whole
industry to figure out the future development trend. The following aspects have been updated:
- Import and export analysis in 2008 and 2009
- Latest consumption situation in China
- Industry competition and structure analysis
- Latest first-hand data of each producer

For deeper research and analysis, CCM has also focused on:
- Export/Import trend
- Domestic consumption trend
- Raw material supply and price trend in the past five years
- Production situation and future development trend
- Cost and benchmarking for China's two top xanthan gum manufactures

With the information covered in the report, readers can see the general production and consumption
situation, benchmarking for two top xanthan gum manufacturers in China. It is recommended that
cooperating with related enterprises in China to develop xanthan gum and reduce production cost is a
good way.

Main content:

No. Content Page

Executive summary 1

Methodology 3

I Development environment 5

I-1 Macro-economy environment in China 5

I-2 Policy environment in China 9

II History of China’s xanthan gum 12

II-1 Introduction to xanthan gum 12

II-1.1 Properties 12

II-1.2 Quality standards for xanthan gum in China 13

II-2 Development history 13

III Supply and demand situation in the world 14

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IV Market overview in China 15

V Supply situation 17

V-1 Production in latest five years data and detailed current situation 17

V-2 Regional distribution of xanthan gum production 18

V-3 Summary of xanthan gum manufacturers in China 19

V-4 Competitiveness analysis 22

VI Consumption situation 25

VI-1 Consumption pattern 25

VI-2 Consumption in end-user sectors 26

VI-2.1 Oil industry 26

VI-2.2 Food and beverage industry 28

VI-2.3 Pharmaceutical industry 31

VII Export analysis in 2008 and 2009 33

VII-1 Monthly export in 2008 and 2009 33

VII-2 Export destinations in 2008 and 2009 34

VII-3 Exporters of xanthan gum in China in 2008 and 2009 35

VII-4 Xanthan gum export volume of major manufacturers in 2008 and 2009 37

VIII Forecast on demand and production in China to next 5~10 years 39

VIII-1 Key factors and driving forces 39

VIII-2 Forecast on world demand 40

VIII-3 Forecast on China’s demand 41

VIII-4 Forecast on China’s production 44

VIII-5 Forecast on China’s export 44

VIII-6 Commercial opportunities in short/long term 45

IX Technology introduction 46

IX-1 Technology adoption and development in China 46

IX-2 Research institutes 49

IX-3 Introduction to key patents 50

X Theoretical models for cost analysis 51

XI Cost & profit analysis of key manufacturers 52

XI-1 Shandong Fufeng 52

XI-1.1 Financial analysis of Shandong Fufeng in 2009 54

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XI-1.2 Estimation on production cost 56

XI-1.2.1 Estimation on manufacturing cost 56

XI-1.2.2 Estimation on management cost 59

XI-1.2.3 Estimation on total production cost 59

XI-1.3 Estimation on profit 60

XI-2 Shandong Deosen Corporation (Shandong Deosen) 61

XI-2.1 Estimation on production cost 62

XI-2.1.1 Estimation on manufacturing cost 62

XI-2.1.2 Estimation on management cost 64

XI-2.2 Estimation on profit 65

XI-3 SWOT analysis of top 2 manufactures in China 65

XII Key factors influencing production cost 67

XIII Forecast on production cost to the next five years 71

XIV Competitiveness of China’s xanthan gum 74

XV Conclusion and recommendations 76

XVI Profiles of key producer 78

Executive summary:

China’s xanthan gum industry has been existed for twenty four years since the first xanthan gum
manufacturer, xx entered xanthan gum market in 1986. And China has become one of the largest
xanthan gum production bases in the world since 2005, and its xanthan gum output has increased from
xx in 2005 to xx in 2009, with CAGR of xx% % in 2005 ~ 2009. At present, many well-known xanthan
gum brands have been built, mainly including Shandong Deosen, Shandong Fufeng, Zibo Cargill and
so on. Brand has become important intangible asset to some well-known xanthan gum manufacturers.

Xanthan gum industry does harm to environment due to its high pollution, high energy consumption
(coal) and large corn consumption. With stricter environmental policies on xanthan gum industry,
small-scale xanthan gum manufacturers with the capacity less than xx t/a, who invest little in
environmental protection, have gradually been phased out from the market, especially in latest x years.
However, it is beneficial for largest-scale xanthan gum manufacturers with advantages of lower
production cost and advanced technologies to dominate domestic xanthan gum market.

In recent years, xanthan gum production bases have been shifting from Southeast and Mid China to
North China where is rich in raw material, namely corn starch. With industry integration progressing,
China now has only xx active xanthan gum manufacturers distributed in five provinces, including
Shandong, Hebei, Henan, Shanghai and Inner Mongolia with their total capacity reaching xx in 2009,

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accounting for xx% of the world total.

Raw materials of xanthan gum are mainly corn starch, soybean in China. And corn starch is the most
widely used for xanthan gum production, while a small amount of soybean is used as nitrogen.

Coal is the most important utilities material to produce electricity and steam for xanthan gum production.
It also takes up xx% of xanthan gum production cost, causing some key xanthan gum manufactures to
migrate to the areas with lower coal cost.

Fermentation is the most important step in xanthan gum production in China. Most domestic xanthan
gum manufacturers adopt fermentation with appropriate sub-type biotin pathway with a yield rate of
xx%-xx%.

Because of intense competition in xanthan gum industry in China, xanthan gum industry has gained
lower profit due to the declining xanthan gum price and higher cost for raw material in recent years.
Xanthan gum price has declined slightly in last 2 years in China main due to the global financial crisis
and intense competition. The average net profit rate of Xanthan gum industry was about xx% in 2009,
down xx% compared with last year.

China’s xanthan gum was mainly exported to Asian, North America and Europe countries. In 2009,
China’s xanthan gum export has decreased by xx% over the previous year, with export volume of about
xx tonnes. Average export price of xanthan gum also had a slight declined from xx in 2008 to xx in 2009.

With the improving people's living standard and change of dietary structure, xanthan gum prevails in
food and pharmaceuticals industry in China. And the total xanthan gum demand has increased from xx
tonnes in 2005 to xx tonnes in 2009, with CAGR of xx% in 2005 to 2009. It is expected to have a bright
market for xanthan gum in the future.

Character of CCM' Report:

The aim of this report is to provide powerful assistance to the strategy group and the management
team in making correct decision as how to penetrate the ever-increasing China market and how to
catch the maximum commercial opportunities. The report is formulated independently by CCM’s
professional market researchers, based on the first-hand and primary data which are analyzed by
scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and
presented in a logic way.

Sample pages：

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………………

V-2 Regional distribution of xanthan gum production

With the rapid xanthan gum industry integration, xanthan gum production is distributed in five
provinces in China now. All large-scale xanthan manufacturers with capacity of over XX tonnes
are located in Shandong province, accounting for XX% of xanthan gum in China.

With abundant raw material like corn, all xanthan gum manufactures are distributed in North
China. It is worth noting that xanthan gum production has been slowly shifting to Inner
Mongolia where enjoys lower cost in corn starch and coal. For instance, Fufeng Group Co., Ltd.
has begun to build its xanthan gum production factory with capacity of XX t in Inner Mongolia
since 2007, and Inner Mongolia Jianlong Biochemical Co., ltd. also has launched the xanthan
gum production line with capacity of XX t/a in the first phase of its whole capacity expansion
project in 2008.

……………….

VIII-3 Forecast on China’s demand

The forecasts or projections (including the following forecasts on production and export
volume) are based on three scenarios of economic growth during 2010-2020 in China, which
are:
Low growth: annual economic growth rate is assumed to be XX %;
Expected growth: annual economic growth rate is assumed to be XX %;
High growth: annual economic growth rate is assumed to be XX %;

Also the following data have been employed:
Market data of the xanthan gum industry and its end use segments during 2005-2009;
Understanding of the xanthan gum industry and its major end use segments in China;
Major segments discussed include: food, oil-drilling and pharmaceuticals.

In the low-, expected- and high-growth scenarios, the corresponding CAGR (2010-2014) of
total demand for xanthan gum is XX %, XX % and XX % separately; the corresponding CAGR
(2010-2020) of total demand for xanthan gum is XX %, XX % and XX % separately.

…………….

Production, market and benchmarking of xanthan gum in china – edition (2)

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