SlideShare a Scribd company logo
1 of 57
Download to read offline
CRAFTING
COLLABORATION


 InspireConference 2012            Cindy Chastain
 Leiden, Netherlands
Ready to Inspire / December 2012      @cchastain
WHO I AM

sketch
artist, cinematographer, screenwriter, furniture
maker, teacher, experience
designer, mother, strategist, piano
player, business consultant



Ready to Inspire / December 2012                   2
A BETTER REPRESENTATION OF WHO I AM

10000
 8000
 6000
 4000
 2000
    0




Ready to Inspire / December 2012      3
AREAS OF EXPERTISE (E.G. SOLID CRAFT)

10000
 8000
 6000
 4000
 2000
    0




Ready to Inspire / December 2012        4
What does “craft” mean,
anyway?

Ready to Inspire / December 2012   5
The thoughtful and consistent
application of mastered
practices.

Ready to Inspire / December 2012   6
HOW TO GET IT




                             practice       guidance
                             (lots of it)




Ready to Inspire / December 2012                       7
HOW TO KNOW WHEN YOU HAVE IT
• You've internalized an
  approach

• Decisions are well-judged
  and come quickly

• The work is of a consistent
  high quality

• You can teach it to
  someone else



Ready to Inspire / December 2012   8
How many of you have
mastered your craft?

Ready to Inspire / December 2012   9
idea




Ready to Inspire / December 2012          10
idea




                                                   v2
                                          launch
Ready to Inspire / December 2012                        11
idea




Ready to Inspire / December 2012          12
idea




Ready to Inspire / December 2012          13
idea




                                          launch
Ready to Inspire / December 2012                   14
idea




                                                   v2
                                          launch
Ready to Inspire / December 2012                        15
stuff around intangibles
                                    and constant iteration




Ready to Inspire / December 2012                              16
Ready to Inspire / December 2012   17
Strategist   Information     Interaction/    Developer
                                        Architect   visual designer




Ready to Inspire / December 2012                                                  18
ARRIVING AT
AN END PRODUCT



                                   Website!




Ready to Inspire / December 2012              19
BUT HERE’S
WHERE WE ARE NOW




                                   event

Ready to Inspire / December 2012           20
intangible
complex
always changing

Ready to Inspire / December 2012   21
WEBSITES ARE NOT SHOES




Ready to Inspire / December 2012   22
In a digital space, craft is not just
     about mastering a practice or a
     set of skills; it’s also about how
     we think and how we collaborate.


Ready to Inspire / December 2012             23
Tip #1:
Start being
craft-ful in
your thinking

Ready to Inspire / December 2012   24
Your craft is clearly a
                                   product of your
                                   thinking.




Ready to Inspire / December 2012                             25
Ready to Inspire / December 2012   26
Ready to Inspire / December 2012   27
uncritical/divergent




                                   critical/convergent


Ready to Inspire / December 2012                         28
What I’ve noticed



Ready to Inspire / December 2012                       29
KEY
TAKEAWAYS
•    Find ways to move between
     uncritical/divergent and critical/convergent
     modes.
•    Always ask yourself if you’re iterating
     enough.
•    Don’t be a hammer looking for a nail.




Ready to Inspire / December 2012                    30
Tip #2:
Look beyond
your discipline


Ready to Inspire / December 2012   31
You are no longer your
                                   own best resource.




Ready to Inspire / December 2012                            32
Strategist   Information     Interaction/    Developer
                                        Architect   visual designer




Ready to Inspire / December 2012                                                  33
Strategist      Interaction/
                                                 visual designer




                                   Information     Developer
                                     Architect




Ready to Inspire / December 2012                                   34
Information
                                                  Architect




                                   Strategist                   Interaction/
                                                              visual designer

                                                  Developer

Ready to Inspire / December 2012                                                35
Developer




                                   Strategist                   Interaction/
                                                              visual designer


                                                Information
Ready to Inspire / December 2012                  Architect                     36
Ready to Inspire / December 2012   37
KEY
TAKEAWAYS
•    Know when to step forward, know when
     to step back.
•    Integrate others into your process.
•    Proactively seek input from others
     outside of your discipline.
•    Trust the ability of others to create with
     you.




Ready to Inspire / December 2012                  38
Tip #3:
Give in to
constant
learning

Ready to Inspire / December 2012   39
Iteration and constant
                                   learning are like the
                                   carpenter’s plane of a
                                   digital product.




Ready to Inspire / December 2012                            40
Ready to Inspire / December 2012   41
DESIGN PROCESS




                  Learning         Learning   Learning   Learning
Ready to Inspire / December 2012                                    42
DESIGN PROCESS




                   What is it?     How does    How do we     How is it
                                    it work?    build it?   performing?
Ready to Inspire / December 2012                                          43
THE DESIGN SPRINT




Ready to Inspire / December 2012   44
MUTIPLE DESIGN SPRINTS

        Sprint 1                    Sprint 2       Sprint 3       Sprint 4




      New learning                 New learning   New learning   New learning

Ready to Inspire / December 2012                                                45
OVERLAPPING DESIGN & DEV SPRINTS

                  Sprint 1          Sprint 2   Sprint 3   Sprint 4



UX




Dev



 Ready to Inspire / December 2012                                    46
KEY
TAKEAWAYS
•    Go deep (in a reasonable time)
•    Shift your mental model of process from
     linear to iterative.
•    Be flexible and adapt to new inputs along
     the way.
•    Be prepared to change up your approach
     as technology changes.




Ready to Inspire / December 2012                 47
Tip #4:
Find ways to
incite change


Ready to Inspire / December 2012   48
Preserving craft requires
                                   setting up the right
                                   conditions.




Ready to Inspire / December 2012                               49
ORGANIZATIONAL ROADBLOCKS
•     Non-agile project management approaches
•     Budgets that count resource hours
•     Space that doesn’t facilitate communication and collaboration
•     Management that doesn’t encourage learning
•     Siloed team structures




Ready to Inspire / December 2012                                      50
Ready to Inspire / December 2012
Open design reviews
Ready to Inspire / December 2012   52
Integrated, cross-pollinated team
 structures
Ready to Inspire / December 2012     53
Flow time
Ready to Inspire / December 2012   54
KEY
TAKEAWAYS
•    Rethink your team structure
•    Create a culture of creativity
•    Give people time to work
•    Be flexible enough to change when it’s
     needed




Ready to Inspire / December 2012              55
A NEW DEFINITION OF CRAFT




The thoughtful and consistent
application of mastered, yet
evolving practices in
collaboration with other
disciplines.
Ready to Inspire / December 2012   56
Thanks!
 Cindy Chastain
 @cchastain
 chastaincm@gmail.com




Ready to Inspire / December 2012   57

More Related Content

What's hot

Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development Chris Becker
 
Hi masterclass(organisation reshaping)
Hi masterclass(organisation reshaping)Hi masterclass(organisation reshaping)
Hi masterclass(organisation reshaping)Daniele Fiandaca
 
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...Ralf Beuker
 
Looking in from the outside
Looking in from the outsideLooking in from the outside
Looking in from the outsideSami Niemelä
 
Wicked problems in design thinking
Wicked problems in design thinkingWicked problems in design thinking
Wicked problems in design thinkingplamenalev
 
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfileBoyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfileyan_stanford
 
What is a UX Strategy?
What is a UX Strategy?What is a UX Strategy?
What is a UX Strategy?LMarine
 
Brightidea BOF AMERICAS 2012
Brightidea BOF AMERICAS 2012Brightidea BOF AMERICAS 2012
Brightidea BOF AMERICAS 2012Paul Tran
 
IDEO Method Card
IDEO Method CardIDEO Method Card
IDEO Method Cardyhi-ling
 
Ideo hcd toolkit_final_cc_superlr
Ideo hcd toolkit_final_cc_superlrIdeo hcd toolkit_final_cc_superlr
Ideo hcd toolkit_final_cc_superlrAndrew Kaplan
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop SampleShimon Shmueli
 
Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Wayne Pau
 
MDI: Design Thinking + Il Carrello
MDI: Design Thinking + Il CarrelloMDI: Design Thinking + Il Carrello
MDI: Design Thinking + Il CarrelloTiago Dias Miranda
 
Module-1 Process of _Design Thinking
Module-1 Process of _Design ThinkingModule-1 Process of _Design Thinking
Module-1 Process of _Design Thinkingvijimech408
 
Using Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsClaireSpacecubed
 
How can Design Thinking be applied for Social Change?
How can Design Thinking be applied for Social Change?How can Design Thinking be applied for Social Change?
How can Design Thinking be applied for Social Change?Anel Palafox
 

What's hot (19)

Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development Design Thinking + Agile UX + Agile Development
Design Thinking + Agile UX + Agile Development
 
Hi masterclass(organisation reshaping)
Hi masterclass(organisation reshaping)Hi masterclass(organisation reshaping)
Hi masterclass(organisation reshaping)
 
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...
Handout Prof. Ralf Beuker: Keynote 1st Cambridge Design Management Conference...
 
Looking in from the outside
Looking in from the outsideLooking in from the outside
Looking in from the outside
 
Wicked problems in design thinking
Wicked problems in design thinkingWicked problems in design thinking
Wicked problems in design thinking
 
Boyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfileBoyle dennis closing remarks_tempfile
Boyle dennis closing remarks_tempfile
 
What is a UX Strategy?
What is a UX Strategy?What is a UX Strategy?
What is a UX Strategy?
 
Brightidea BOF AMERICAS 2012
Brightidea BOF AMERICAS 2012Brightidea BOF AMERICAS 2012
Brightidea BOF AMERICAS 2012
 
IDEO Method Card
IDEO Method CardIDEO Method Card
IDEO Method Card
 
DITI DESIGN STUDIO
DITI DESIGN STUDIODITI DESIGN STUDIO
DITI DESIGN STUDIO
 
Ideo hcd toolkit_final_cc_superlr
Ideo hcd toolkit_final_cc_superlrIdeo hcd toolkit_final_cc_superlr
Ideo hcd toolkit_final_cc_superlr
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
 
Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2Next36 design thinking_intro_4x3_v2
Next36 design thinking_intro_4x3_v2
 
MDI: Design Thinking + Il Carrello
MDI: Design Thinking + Il CarrelloMDI: Design Thinking + Il Carrello
MDI: Design Thinking + Il Carrello
 
Module-1 Process of _Design Thinking
Module-1 Process of _Design ThinkingModule-1 Process of _Design Thinking
Module-1 Process of _Design Thinking
 
Ideo Rf Guide
Ideo Rf GuideIdeo Rf Guide
Ideo Rf Guide
 
Using Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked Problems
 
Design thinking for social innovation
Design thinking for social innovationDesign thinking for social innovation
Design thinking for social innovation
 
How can Design Thinking be applied for Social Change?
How can Design Thinking be applied for Social Change?How can Design Thinking be applied for Social Change?
How can Design Thinking be applied for Social Change?
 

Similar to Crafting Collaboration

Design Thinking and Innovation
Design Thinking and InnovationDesign Thinking and Innovation
Design Thinking and InnovationTing-Shuo Yo
 
Get social or die trying
Get social or die tryingGet social or die trying
Get social or die tryingLetsConnect
 
Raffles Institute_creativity&concept development_01
Raffles Institute_creativity&concept development_01Raffles Institute_creativity&concept development_01
Raffles Institute_creativity&concept development_01Sandra Draskovic
 
從科技與藝術談品質與感質
從科技與藝術談品質與感質從科技與藝術談品質與感質
從科技與藝術談品質與感質SeanTsai33
 
Go design marshmallow challenge
Go design   marshmallow challengeGo design   marshmallow challenge
Go design marshmallow challengej_morehen
 
Sketching in Service Design
Sketching in Service DesignSketching in Service Design
Sketching in Service DesignBen Crothers
 
Innovation community pj-dec'12
Innovation community pj-dec'12Innovation community pj-dec'12
Innovation community pj-dec'12Päivi Jokinen
 
Human Centered Design for Learning Practitioners (Association for Talent Deve...
Human Centered Design for Learning Practitioners (Association for Talent Deve...Human Centered Design for Learning Practitioners (Association for Talent Deve...
Human Centered Design for Learning Practitioners (Association for Talent Deve...Kristen Gallagher
 
Social Media for Accountants - II -
Social Media for Accountants - II -Social Media for Accountants - II -
Social Media for Accountants - II -Helen Cousins
 
3Rhino Media Effective Media Design for Dietitians
3Rhino Media Effective Media Design for Dietitians 3Rhino Media Effective Media Design for Dietitians
3Rhino Media Effective Media Design for Dietitians Don Stanley
 
1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdfLalitha318185
 
Framing design and development with scrum
Framing design and development with scrumFraming design and development with scrum
Framing design and development with scrumJochen Guertler
 
Kennissessie Facebook (29 november 2012)
Kennissessie Facebook (29 november 2012)Kennissessie Facebook (29 november 2012)
Kennissessie Facebook (29 november 2012)Info.nl
 

Similar to Crafting Collaboration (20)

Design Thinking and Innovation
Design Thinking and InnovationDesign Thinking and Innovation
Design Thinking and Innovation
 
Get social or die trying
Get social or die tryingGet social or die trying
Get social or die trying
 
Pitch 1
Pitch 1Pitch 1
Pitch 1
 
Raffles Institute_creativity&concept development_01
Raffles Institute_creativity&concept development_01Raffles Institute_creativity&concept development_01
Raffles Institute_creativity&concept development_01
 
從科技與藝術談品質與感質
從科技與藝術談品質與感質從科技與藝術談品質與感質
從科技與藝術談品質與感質
 
332 lecture 3
332 lecture 3332 lecture 3
332 lecture 3
 
Go design marshmallow challenge
Go design   marshmallow challengeGo design   marshmallow challenge
Go design marshmallow challenge
 
Sketching in Service Design
Sketching in Service DesignSketching in Service Design
Sketching in Service Design
 
Ragan SharePoint Co
Ragan SharePoint CoRagan SharePoint Co
Ragan SharePoint Co
 
Innovation community pj-dec'12
Innovation community pj-dec'12Innovation community pj-dec'12
Innovation community pj-dec'12
 
Human Centered Design for Learning Practitioners (Association for Talent Deve...
Human Centered Design for Learning Practitioners (Association for Talent Deve...Human Centered Design for Learning Practitioners (Association for Talent Deve...
Human Centered Design for Learning Practitioners (Association for Talent Deve...
 
Social Media for Accountants - II -
Social Media for Accountants - II -Social Media for Accountants - II -
Social Media for Accountants - II -
 
121015INTRODUCTION
121015INTRODUCTION121015INTRODUCTION
121015INTRODUCTION
 
3Rhino Media Effective Media Design for Dietitians
3Rhino Media Effective Media Design for Dietitians 3Rhino Media Effective Media Design for Dietitians
3Rhino Media Effective Media Design for Dietitians
 
Code Camp Presentation
Code Camp PresentationCode Camp Presentation
Code Camp Presentation
 
Управление проектами: коммуникации
Управление проектами: коммуникацииУправление проектами: коммуникации
Управление проектами: коммуникации
 
1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf1.3 _ Design and Business.pdf
1.3 _ Design and Business.pdf
 
Framing design and development with scrum
Framing design and development with scrumFraming design and development with scrum
Framing design and development with scrum
 
In brief mindmapping
In brief mindmappingIn brief mindmapping
In brief mindmapping
 
Kennissessie Facebook (29 november 2012)
Kennissessie Facebook (29 november 2012)Kennissessie Facebook (29 november 2012)
Kennissessie Facebook (29 november 2012)
 

Recently uploaded

Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfaimonayesha7
 
second stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnsecond stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnjohannesrothkegel
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxRufusGleave
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?krc0yvm5
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfaimonayesha7
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAButariworks
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote ShirtTeeFusion
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|CaydenIngman
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.JoshHolmes21
 
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfaimonayesha7
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...ssuseraaa1581
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy ShirtTeeFusion
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfoliopagei
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportstudiotelon
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedoujfedou2105
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيمOmarSelim27
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.Vaishnavi R
 
Revit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareRevit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareResDraft
 

Recently uploaded (20)

Complete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdfComplete Coffee table book on Jiapur.pdf
Complete Coffee table book on Jiapur.pdf
 
second stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnnsecond stories test a method kit for co creationnnnnnn
second stories test a method kit for co creationnnnnnn
 
Digi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptxDigi Pack for the impulse band coursework.pptx
Digi Pack for the impulse band coursework.pptx
 
如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?如何办理西英格兰大学毕业证书学位证书成绩单?
如何办理西英格兰大学毕业证书学位证书成绩单?
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
SHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdfSHADES Explained (Branding & Packaging) .pdf
SHADES Explained (Branding & Packaging) .pdf
 
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LABF.LAB Credential ©2024 : Looking The World of Experience by F.LAB
F.LAB Credential ©2024 : Looking The World of Experience by F.LAB
 
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote ShirtJackson Henry 24 Flock The Vote Shirt  Jackson Henry 24 Flock The Vote Shirt
Jackson Henry 24 Flock The Vote Shirt Jackson Henry 24 Flock The Vote Shirt
 
Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|Cayden Ingman's apparel design portfolio | Oregon State University|
Cayden Ingman's apparel design portfolio | Oregon State University|
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.Unit 12 - Level Design and how it affects the player.
Unit 12 - Level Design and how it affects the player.
 
MIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdfMIRAE (Branding & Identity) Explained.pdf
MIRAE (Branding & Identity) Explained.pdf
 
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
Integrating Artificial Intelligence (AI) with User Experience(UX)/User Interf...
 
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt  Sign The Contract Big Boy ShirtSign The Contract Big Boy Shirt  Sign The Contract Big Boy Shirt
Sign The Contract Big Boy Shirt Sign The Contract Big Boy Shirt
 
Oregon State University Interior Design Portfolio
Oregon State University Interior Design PortfolioOregon State University Interior Design Portfolio
Oregon State University Interior Design Portfolio
 
DesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course reportDesignKit IDEO Human-Centered Design course report
DesignKit IDEO Human-Centered Design course report
 
DSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien FedouDSGN 253 Design Portfolio Project - Julien Fedou
DSGN 253 Design Portfolio Project - Julien Fedou
 
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
ورشة الطريق إلى البيم   ورشة الطريق إلى البيمورشة الطريق إلى البيم   ورشة الطريق إلى البيم
ورشة الطريق إلى البيم ورشة الطريق إلى البيم
 
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
FARMER'S HOUSING PORTFOLIO. DESIGN PTOBLEM OF 7TH SEM. ARCHITECTURE DESIGN.
 
Revit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and SoftwareRevit Drafting – Drafting Tools and Software
Revit Drafting – Drafting Tools and Software
 

Crafting Collaboration

  • 1. CRAFTING COLLABORATION InspireConference 2012 Cindy Chastain Leiden, Netherlands Ready to Inspire / December 2012 @cchastain
  • 2. WHO I AM sketch artist, cinematographer, screenwriter, furniture maker, teacher, experience designer, mother, strategist, piano player, business consultant Ready to Inspire / December 2012 2
  • 3. A BETTER REPRESENTATION OF WHO I AM 10000 8000 6000 4000 2000 0 Ready to Inspire / December 2012 3
  • 4. AREAS OF EXPERTISE (E.G. SOLID CRAFT) 10000 8000 6000 4000 2000 0 Ready to Inspire / December 2012 4
  • 5. What does “craft” mean, anyway? Ready to Inspire / December 2012 5
  • 6. The thoughtful and consistent application of mastered practices. Ready to Inspire / December 2012 6
  • 7. HOW TO GET IT practice guidance (lots of it) Ready to Inspire / December 2012 7
  • 8. HOW TO KNOW WHEN YOU HAVE IT • You've internalized an approach • Decisions are well-judged and come quickly • The work is of a consistent high quality • You can teach it to someone else Ready to Inspire / December 2012 8
  • 9. How many of you have mastered your craft? Ready to Inspire / December 2012 9
  • 10. idea Ready to Inspire / December 2012 10
  • 11. idea v2 launch Ready to Inspire / December 2012 11
  • 12. idea Ready to Inspire / December 2012 12
  • 13. idea Ready to Inspire / December 2012 13
  • 14. idea launch Ready to Inspire / December 2012 14
  • 15. idea v2 launch Ready to Inspire / December 2012 15
  • 16. stuff around intangibles and constant iteration Ready to Inspire / December 2012 16
  • 17. Ready to Inspire / December 2012 17
  • 18. Strategist Information Interaction/ Developer Architect visual designer Ready to Inspire / December 2012 18
  • 19. ARRIVING AT AN END PRODUCT Website! Ready to Inspire / December 2012 19
  • 20. BUT HERE’S WHERE WE ARE NOW event Ready to Inspire / December 2012 20
  • 21. intangible complex always changing Ready to Inspire / December 2012 21
  • 22. WEBSITES ARE NOT SHOES Ready to Inspire / December 2012 22
  • 23. In a digital space, craft is not just about mastering a practice or a set of skills; it’s also about how we think and how we collaborate. Ready to Inspire / December 2012 23
  • 24. Tip #1: Start being craft-ful in your thinking Ready to Inspire / December 2012 24
  • 25. Your craft is clearly a product of your thinking. Ready to Inspire / December 2012 25
  • 26. Ready to Inspire / December 2012 26
  • 27. Ready to Inspire / December 2012 27
  • 28. uncritical/divergent critical/convergent Ready to Inspire / December 2012 28
  • 29. What I’ve noticed Ready to Inspire / December 2012 29
  • 30. KEY TAKEAWAYS • Find ways to move between uncritical/divergent and critical/convergent modes. • Always ask yourself if you’re iterating enough. • Don’t be a hammer looking for a nail. Ready to Inspire / December 2012 30
  • 31. Tip #2: Look beyond your discipline Ready to Inspire / December 2012 31
  • 32. You are no longer your own best resource. Ready to Inspire / December 2012 32
  • 33. Strategist Information Interaction/ Developer Architect visual designer Ready to Inspire / December 2012 33
  • 34. Strategist Interaction/ visual designer Information Developer Architect Ready to Inspire / December 2012 34
  • 35. Information Architect Strategist Interaction/ visual designer Developer Ready to Inspire / December 2012 35
  • 36. Developer Strategist Interaction/ visual designer Information Ready to Inspire / December 2012 Architect 36
  • 37. Ready to Inspire / December 2012 37
  • 38. KEY TAKEAWAYS • Know when to step forward, know when to step back. • Integrate others into your process. • Proactively seek input from others outside of your discipline. • Trust the ability of others to create with you. Ready to Inspire / December 2012 38
  • 39. Tip #3: Give in to constant learning Ready to Inspire / December 2012 39
  • 40. Iteration and constant learning are like the carpenter’s plane of a digital product. Ready to Inspire / December 2012 40
  • 41. Ready to Inspire / December 2012 41
  • 42. DESIGN PROCESS Learning Learning Learning Learning Ready to Inspire / December 2012 42
  • 43. DESIGN PROCESS What is it? How does How do we How is it it work? build it? performing? Ready to Inspire / December 2012 43
  • 44. THE DESIGN SPRINT Ready to Inspire / December 2012 44
  • 45. MUTIPLE DESIGN SPRINTS Sprint 1 Sprint 2 Sprint 3 Sprint 4 New learning New learning New learning New learning Ready to Inspire / December 2012 45
  • 46. OVERLAPPING DESIGN & DEV SPRINTS Sprint 1 Sprint 2 Sprint 3 Sprint 4 UX Dev Ready to Inspire / December 2012 46
  • 47. KEY TAKEAWAYS • Go deep (in a reasonable time) • Shift your mental model of process from linear to iterative. • Be flexible and adapt to new inputs along the way. • Be prepared to change up your approach as technology changes. Ready to Inspire / December 2012 47
  • 48. Tip #4: Find ways to incite change Ready to Inspire / December 2012 48
  • 49. Preserving craft requires setting up the right conditions. Ready to Inspire / December 2012 49
  • 50. ORGANIZATIONAL ROADBLOCKS • Non-agile project management approaches • Budgets that count resource hours • Space that doesn’t facilitate communication and collaboration • Management that doesn’t encourage learning • Siloed team structures Ready to Inspire / December 2012 50
  • 51. Ready to Inspire / December 2012
  • 52. Open design reviews Ready to Inspire / December 2012 52
  • 53. Integrated, cross-pollinated team structures Ready to Inspire / December 2012 53
  • 54. Flow time Ready to Inspire / December 2012 54
  • 55. KEY TAKEAWAYS • Rethink your team structure • Create a culture of creativity • Give people time to work • Be flexible enough to change when it’s needed Ready to Inspire / December 2012 55
  • 56. A NEW DEFINITION OF CRAFT The thoughtful and consistent application of mastered, yet evolving practices in collaboration with other disciplines. Ready to Inspire / December 2012 56
  • 57. Thanks! Cindy Chastain @cchastain chastaincm@gmail.com Ready to Inspire / December 2012 57

Editor's Notes

  1. Ever hear of the MalcomGladwell 1000 hour rule? Well I did some calculating and the things I've done or would like to do more of shake out to look something like this.
  2. It's also why I was so excited about the topic for this conference. Craft is something I've been thinking about a while. And as creative director, I've had the time to observe lots and lots of designers and how they work. So in a lot of ways, craft is an outcome of expertise.
  3. The teacher in me had to break this down, but the creative director also wanted to reflect on what I’ve observed in my teams. I’ve seen all too many people get by with what they think is a high level of craft or expertise when it’s something they’ve maybe only done once. It's amazing how we can convince ourselves that we have something when we really don't.
  4. I've seen a lot of young designers who come straight out of grad school thinking they should jump into a senior role and I tell them that while their thinking is good, they just haven't had enough revolutions in the work. The other downside is seeing people who either work as a team of one or who have never had to work with someone better than they are.
  5. In grad school, it took writing 5 screen plays until I truly understood the rules of dramatic structure.
  6. Okay. Remember the answer because I’m going to ask you again. Of those of you who have your hands raised how many of you have been working for less than 5 years on this particular craft?
  7. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  8. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  9. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  10. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  11. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  12. But take a moment and think about that definition of craft against what we really do. In a digital space we’ve developed a notion of craft around intangibles. Stuff that not everyone one can see.  And it's something that we not only arrive at iteratively, but be keep changing even after it's being used.  (Unlike in a movie, for example.) 
  13. I mean how many times have a person come up to you to say. “I just check out your website. There must have been some awesome content matrix behind that experience.”These guys are actually doing something that will contribute greatly to their work. A lot of our time is spent doing stuff like this to get to something someone can actually use.
  14. And until recently the most common approach was for teams to practice a kind of hand off, from one discipline to the next.   
  15. It’s one of the things we talk about all the time at R/GA. But if it’s not hitting you now. It will very soon.
  16. We’re faced with building craft around something that’s not only intangible, but…So does that same definition of craft apply to what we do? How can it not be alittle different. After all...
  17. ----- Meeting Notes (12/11/12 00:32) -----So here's what I think...
  18. And both of those things are influenced by the context in which we work. There's so much thought work behind the design, that that too needs to be an consideration for craft. And the complexity is demanding that we literally work differently. So, how do we cultivate craft in a an intangible, increasingly complex always changing space?
  19. No matter what the institutional barrier. The first thing is to take stock in your thinking. It’s the first shift that needs to happen before you’ll be able to collaborate effectively.
  20. But you could also approach the way you think as a kind of craft. Craftfulthinking ensures that you won't settle on an idea too quickly.  That you'll be open to possibilities beyond your best first stab.  That you'll actively open to seeing how your work can be improved and push yourself to iterate more.  It's also the space that will enable to you open up to new ideas. 
  21. Other have so much doubt that they spin and spin until  they're  in a big knotted Bunch (you've seen it right?) This is the guy who’s over analyzing.
  22. The uncritical/divergent mindhas no fear in exploring the outer regions of possibilityderives insight from multiple sourcesis purely in the momentThe critical/convergent mindseeks a clear path to solutionslooks for ways to align/recombineis critical/reflective in its approac
  23. What you do now needs to include the active solicitation of input from others outside your discipline. 
  24. Think of this in the same way you’d think of a Jazz band.
  25. Lately, we’ve been doing collaborative sketch sessions with the client. In this room, you’ll find technologists, business people, designers…
  26. Saying that anyone can master a craft also suggests that there’s an end point in where we are suddenly experts and no longer need to continue to learn. I can tell you how many times I’ve seen that trip people up in their careers.
  27. But because of the complexity of what we’re dealing with, we can’t know everything up front.
  28. So we created this idea of design sprints.
  29. The problem with everything up to now is that it poses a project manager’s night mare.
  30. Talk about Bell labs. Its staff worked on the incremental improvements necessary for a complex national communications network while simultaneously thinking far ahead, toward the most revolutionary inventions imaginable.Mervin Kelly was convinced that physical proximity was everything; phone calls alone wouldn’t do. Quite intentionally, Bell Labs housed thinkers and doers under one roof. Purposefully mixed together on the transistor project were physicists, metallurgists and electrical engineers; side by side were specialists in theory, experimentation and manufacturing.Traveling the hall’s length without encountering a number of acquaintances, problems, diversions and ideas was almost impossible.
  31. So here’s my new definition.