Reviewing the human centered design toolkit by ide oorg

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Reviewing the human centered design toolkit by ide oorg

  1. 1. Reviewing the Human Centered Design (HCD) toolkit by IDEO.org
  2. 2. A global research project on the impact of social entrepreneurshipand human centered design on poverty reductionWHAT IS “AM I A DESIGNER?”
  3. 3. WHAT?From November 2012 until April 2013 we We want to know what we should teach our(Jeroen & Boukje) are traveling the world to students or share with our clients to makespend some time on five continents in order them the changemakers of the future and weto: (a) visit entrepreneurial and design related felt that we couldn’t learn this from books. Weprojects that claim to contribute to poverty will ask questions, meet people, take pictures,reduction and ask them what their recipes write blogs, start discussions, collaborate onare; (b) ask people around the world real projects from both foreign and local(professionals, end-users etc.) about their NGOs, enterprises and universities andopinions on design, entrepreneurship in hopefully also have some time to relax andrelationship to poverty and start a discussion; enjoy all the beautiful landscapes & people we(c) use the collected data and our own insights are hoping to see/meet.to evaluate and possible improve the mostused Human Centered Design toolkit If you want to know more about our trip andworldwide: the HCD toolkit from Ideo.org (d) our goals visit: www.amiadesigner.compossibly even contribute a little bit to povertyreduction ourselves by sharing our ownknowledge through workshops, advice, design, This slide set will focus on the outcomes of thebusiness development etc. evaluation of the HCD toolkit by Ideo.org
  4. 4. Boukje Vastbinder Jeroen Spoelstra #AMIADESIGNER
  5. 5. WHO?Boukje Vastbinder (30) is both co- owner of Jeroen Spoelstra (35) is a passionate lecturerEnyini and lecturer sustainable entrepreneur- in design and applied creativity at theship at the Delft University of Technology. Amsterdam University of Applied Sciences. HeBoukje is convinced that, through entrepre- finds his inspiration out of his other passionsneurship and collaboration, social initiatives mountain biking, surfing and traveling. He usescan improve people’s lives on the long term sports, traveling and being outside to getand she would like to contribute to this inspired and give inspirational lectures andtransition as an entrepreneur, researcher, workshops. Design to him has shifted fromlecturer and human! making desirable products to creating mea- ningful and real solutions that can make aIs she an entrepreneur? That depends on your difference.definition of entrepreneurship. Is he a designer? That depends on yourLinkedin:http://nl.linkedin.com/pub/boukje- definition of design.vastbinder/20/890/140 Linkedin:http://www.linkedin.com/pub/jeroen -spoelstra/8/b05/3a1
  6. 6. Our current definitions of design and entrepreneurship:DESIGN:THE PROCESS OF CREATINGSOMETHING NEWENTREPRENEURSHIP:CREATING VALUE BY COMBININGOPPERTUNITIES WITH STRENGHTS
  7. 7. Slide met tools invoegen Human Centered Design Business Model Canvas Customer Journey Toolkit by IDEO.org by A.Osterwalder by M.Stickdorn
  8. 8. REVIEWING THE HCD TOOLKIT
  9. 9. Research on use & Adaptations & proto- What is next?appliance of the types of process & suggestions,HCD Toolkit by tools during the questions &target group stops of our journey reflectionsOUR OWN HCD PROCESS
  10. 10. Remark: We also included the HCDconnect website in our analyses butwe focused on the book/ pdf of the HCD toolkitHEAR
  11. 11. WE SPOKE TO MORE THEN 60 CURRENT ORPOTENTIAL USERS OF THE HCD PROCESS
  12. 12. ONLY 1 PERSON WE SPOKE TO, USESLITERALLY THE TOOLS IN THE TOOLKIT
  13. 13. - After reading this I thought: Is there any other way to design then this?- It legitimized what we already did & believed in!- This could change the world!- Great that this is available for free: thank you!POSITIVE REFLECTIONS ON TOOLKIT
  14. 14. - Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest in HCD- Product designers- Sustainable/ social entrepreneursNEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS
  15. 15. These target groups- Teachers & students used the steps within- New projects (within NGOs) the book- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest in HCD- Product designers- Sustainable/ social entrepreneursNEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS
  16. 16. - Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees These target groups didn’t- Existing NGOs that have an interest in used the steps within the HCD book (but do consider- Product designers themselves HCD)- Sustainable/ social entrepreneursNEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS
  17. 17. These target groups- Teachers & students used the steps within- New projects (within NGOs) the book- Problem owners- IDEO.org fellows/ employees- Existing NGOs that have an interest in HCD- Product designers- Sustainable/ social entrepreneursNEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS
  18. 18. - Sequence of the steps is sometimes Illogical- Where is Design Thinking?- The book/ pdf is very static- LanguageTEACHERS
  19. 19. - Difficult words- Overwhelming- When do you use which tools?- Are some tools really tools?STUDENTS
  20. 20. - Is this even mend for us?- What if you have bad or no internet?- Language & difficult wordsPROBLEM OWNERS
  21. 21. - ?- ?- What is your feedback on the (use of the) HCD Toolkit?IDEO.ORG FELLOWS/ EMPLOYEES
  22. 22. - Teachers & students- New projects (within NGOs)- Problem owners- IDEO.org fellows/ employees These target groups didn’t- Existing NGOs that have an interest in used the steps within the HCD book (but do consider- Product designers themselves HCD)- Sustainable/ social entrepreneursNEGATIVE REFLECTIONS ONTOOLKIT PER TARGET GROUPS
  23. 23. - It takes us to much time- How can we adapt this to our needs?- It is hard/ difficult/ time consuming to translate the whole book in the language/ culture we work inNGOS
  24. 24. - We miss some product design tools- Diverging – converging?- Design thinking attitudePRODUCT DESIGNERS
  25. 25. - Where is the entrepreneurship?- Where is the sustainability?- Is this not just a way to justify an old fashioned NGO approach?- It takes to long to find out if something is really viable in the HCD process (Lean)SUSTAINABLE/ SOCIALENTREPRENEURS
  26. 26. - What was the main target group you had in mind when you designed the HCDtoolkit and platform?- Do you know in which categories the 70.000 downloaders and 13.000 HCDconnect users belong?OUR QUESTIONS TO IDEO.ORG
  27. 27. At every location we used the feedbackgathered to come up with differentimprovement options for the HCD toolkit.In the end we came up with 16improvement options (which werent allcompatible with each other).Depending on the project we selectedone or several of these improvementoptions and worked them out/ proto-typed them within the project.WE USED THE VISITED PROJECTS TOIDEATE & PROTOTYPE OURIMPROVEMENTS
  28. 28. 0% OF THE ORGANIZATIONS WEVISITED WAS 100% HCD
  29. 29. FIRST DESTINATIONS:
  30. 30. KENYA – CYCLING OUT OF POVERTY
  31. 31. TANZANIA – WORLD OF WEAVING
  32. 32. ZANZIBAR – ZENJI TREASURES
  33. 33. What did we come up with?- Designing with, within or by the target group- Diverge & Converge- Adding entrepreneurship tools like the Businnes Model CanvasKENYA, TANZANIA & ZANZIBAR
  34. 34. This movie was shot during ourcollaboration with the World OfWeaving (WOW) project in Tanzaniaand reflects on the followingquestions:- whether you can transfer design skills to everyone,- whether you would even want this- and what sort of design skills: product design or project design?MOVIE WOWHTTP://VIMEO.COM/56763716
  35. 35. The product designer The entrepreneurWHERE DOES THE CREATE PHASE END? WHATDOES THIS MEAN FOR THE DELIVER PHASE?
  36. 36. HOW TO INCORPORATE A DIVERGING AND ACONVERGING STEP IN EVERY PHASE?
  37. 37. HOW MANY ITERATIONS DO YOUMINIMALLY NEED?
  38. 38. ADDING ENTREPRENEURSHIP TOOLSLIKE THE BUSINESS MODEL CANVAS
  39. 39. NEXT DESTINATION:
  40. 40. INDONESIA – MASARANG
  41. 41. WILLIE SMITS
  42. 42. ITM UNIVERSITY - TOMOHON
  43. 43. What did we come up with?- Lean HCD process (Master thesis Maria Isabel Oschery)- A tool for facilitation- Design Thinking is the attitude- Human Centered Design is the proces- LanguageINDONESIA
  44. 44. WE DEVELOPED THE HCD CANVASSESAS A FACILITATION TOOL
  45. 45. The first drafts of the HCD canvasseswere prototyped during a HCD coursewe gave at the Institute TechnologiMinahasa (ITM) in Indonesia covering4 full days.MOVIE ITMHTTP://VIMEO.COM/59137121
  46. 46. DESIGN THINKING ATTITUDE VERSUSHUMAN CENTERED DESIGN PROCESS
  47. 47. NEXT DESTINATION:
  48. 48. SYDNEY – SOCIAL-INNOVATION-SYDNEY
  49. 49. ADELAIDE – HACKHAM WEST CC
  50. 50. What did we come up with?- Who is your target group? Elderly, poor youngsters? Does it matter?- What is the future of HCD & DT in design education?- Gathering feedback, feedback, feedback!AUSTRALIA
  51. 51. BIG PUBLIC LECTURE IN SYDNEY
  52. 52. GATHERING FEEDBACK THROUGH THE HCDCONNECT WEBSITE AND OUR OWN BLOG
  53. 53. NEXT DESTINATION:
  54. 54. PERU – UPC - LIMA
  55. 55. PERU – AASD - CALCA
  56. 56. WORKING WITH ANTHROPOLOGISTS
  57. 57. What did we come up with?- Sequence & tools revising- When do you use what?- HCD& Education- Funding & HCD processPERU
  58. 58. REVISING SEQUENCE STEPS AND TOOLS:
  59. 59. REVISING SEQUENCE STEPS AND TOOLS:- Are all the tools even tools?- Are all the steps even steps?- Distinguishing between process (blue), tools (red) and attitude (green)- Incorporating diverging and converging steps in every phase- Including 3/4 iterations- Adding entrepreneurial tools and product design tools- Tune HCD toolkit with HCD canvasses
  60. 60. WHERE IN THE HCD PROCESS DO YOUASK FOR FUNDING?
  61. 61. This movie was shot during ourcollaboration with the Andean Alliancefor Sustainable Development (AASD) inPeru and reflects on the followingquestions:- when do you ask for funding within a HCD process?- what does that mean for the HCD toolkit?- and what does that mean for the HCD website& funding options?MOVIE AASDHTTP://VIMEO.COM/62952376
  62. 62. MORE DISTINCTION BETWEEN THEGUIDEBOOK, SEPARATE TOOLS, THECANVASSES AND THE HCD WEBSITE
  63. 63. - Theory- Process- Attitude (Design Thinking)- Examples- Troubleshooting- Suitable as syllabusGUIDEBOOK
  64. 64. - Practical tools- Addaptable to context- Upload in different languages- Slow internet proofTOOLCARDS
  65. 65. - Guide- Safety net- Education tool- PlanningHCD CANVASSES
  66. 66. - Contact with users- Reflection- Visability- Movies- Marketing- Funding- Providing access to toolcards, canvasses and guidebookHCD CONNECT
  67. 67. - Why is the content of the guidebook, pdf and online tools different?- Are you the only one funding HCD projects through the website?OUR QUESTIONS FOR IDEO.ORG
  68. 68. NEXT DESTINATION:
  69. 69. WHERE WE COLLABORATE WITHIDEO.ORG
  70. 70. - Universities in Indonesia & Peru want to use the HCD canvasses and are developing HCD & DT courses- NGOs a social enterprises want out help to implement the HCD process- We are going to use our experience & output in our own work back in the NLWHAT IS NEXT FOR US?
  71. 71. - We will keep on blogging about these subjects- We’re presenting our findings in different locations (public lectures in San Francisco, Amsterdam etc.)- We need to figure out if “AmIaDesigner?’ will be more then a blog in the future. Maybe an education program?WHAT IS NEXT FOR US?
  72. 72. - Wich improvement options would work for you?- How do we continue?- Method-day : input and outputWHAT IS NEXT FOR IDEO.ORG?
  73. 73. - Adapt guidebook - Develop examples of different uses of the toolkit (scenario’s) - Develop theory on process & attitude - Add new examples - Categorize the tools (concrete – abstract)- Research > publication(s)- Adapt HCD Connect website- Consider alternative funding schemes- Prototyping the adaptations- Alerting the press when it is all finishedOUR SUGGESTIONS - LONG TERM
  74. 74. - Adapt tool cards: - Make them independent from each other - Use less difficult words - Use less cultural dependent images - Make them all 1 A4- Add ‘upload tool in other language’ option to the website- Add H,C,D canvasses to the website (or we can do that on our website and you can link to them?)- Make choises in consistant terminolgy (for example: is it a ‘tool’ or a ‘method’?)OUR SUGGESTIONS - SHORT TERM
  75. 75. - Choosing (converge)- Entrepreneurship- What is Delivering?- Interpretation- Design by the problem owner- How long should every step/ method take?- Which methods fit which targetgroup? Analyst vs Creator, Teacher vs Student, Designer vs EntrepreneurINPUT FOR METHOD-DAY:REFLECTIONS ON METHODS
  76. 76. THERE IS A TOOL FOR EVERYONE INEVERY PHASE OF THE PROCESS
  77. 77. - Who was our own client? Ourselves, the projects but not really IDEO.org?- Human Centered Design vs Research- We would have loved more time to test HCD assumptions and tools – maybe in the nearby future?REFLECTIONS ON OUR RESEARCH

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