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Crafting Collaboration

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Many design and development processes are created with the purpose of communicating how stuff gets done without deep consideration of what will make the work better. And that's a problem. In a digital space of increasingly complex problems, real innovation requires a focus on integrating disciplines in the right place and the right time. And craft, by extension, is no longer just about the deep knowledge and skill one brings to a discipline, like interaction design or coding, but about how our work is influenced by voices and perspectives beyond our area of expertise. Having conditions that facilitate the potential for those sublime encounters where something great is decided or learned or invented will not only enhance our craft but take the design to a better place. But how do we get there? This talk will reflect on the challenges of supporting collaboration and craft in a business context as well as some ideas about how to bring about change.

Published in: Design
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Crafting Collaboration

  1. 1. CRAFTINGCOLLABORATION InspireConference 2012 Cindy Chastain Leiden, NetherlandsReady to Inspire / December 2012 @cchastain
  2. 2. WHO I AMsketchartist, cinematographer, screenwriter, furnituremaker, teacher, experiencedesigner, mother, strategist, pianoplayer, business consultantReady to Inspire / December 2012 2
  3. 3. A BETTER REPRESENTATION OF WHO I AM10000 8000 6000 4000 2000 0Ready to Inspire / December 2012 3
  4. 4. AREAS OF EXPERTISE (E.G. SOLID CRAFT)10000 8000 6000 4000 2000 0Ready to Inspire / December 2012 4
  5. 5. What does “craft” mean,anyway?Ready to Inspire / December 2012 5
  6. 6. The thoughtful and consistentapplication of masteredpractices.Ready to Inspire / December 2012 6
  7. 7. HOW TO GET IT practice guidance (lots of it)Ready to Inspire / December 2012 7
  8. 8. HOW TO KNOW WHEN YOU HAVE IT• Youve internalized an approach• Decisions are well-judged and come quickly• The work is of a consistent high quality• You can teach it to someone elseReady to Inspire / December 2012 8
  9. 9. How many of you havemastered your craft?Ready to Inspire / December 2012 9
  10. 10. ideaReady to Inspire / December 2012 10
  11. 11. idea v2 launchReady to Inspire / December 2012 11
  12. 12. ideaReady to Inspire / December 2012 12
  13. 13. ideaReady to Inspire / December 2012 13
  14. 14. idea launchReady to Inspire / December 2012 14
  15. 15. idea v2 launchReady to Inspire / December 2012 15
  16. 16. stuff around intangibles and constant iterationReady to Inspire / December 2012 16
  17. 17. Ready to Inspire / December 2012 17
  18. 18. Strategist Information Interaction/ Developer Architect visual designerReady to Inspire / December 2012 18
  19. 19. ARRIVING ATAN END PRODUCT Website!Ready to Inspire / December 2012 19
  20. 20. BUT HERE’SWHERE WE ARE NOW eventReady to Inspire / December 2012 20
  21. 21. intangiblecomplexalways changingReady to Inspire / December 2012 21
  22. 22. WEBSITES ARE NOT SHOESReady to Inspire / December 2012 22
  23. 23. In a digital space, craft is not just about mastering a practice or a set of skills; it’s also about how we think and how we collaborate.Ready to Inspire / December 2012 23
  24. 24. Tip #1:Start beingcraft-ful inyour thinkingReady to Inspire / December 2012 24
  25. 25. Your craft is clearly a product of your thinking.Ready to Inspire / December 2012 25
  26. 26. Ready to Inspire / December 2012 26
  27. 27. Ready to Inspire / December 2012 27
  28. 28. uncritical/divergent critical/convergentReady to Inspire / December 2012 28
  29. 29. What I’ve noticedReady to Inspire / December 2012 29
  30. 30. KEYTAKEAWAYS• Find ways to move between uncritical/divergent and critical/convergent modes.• Always ask yourself if you’re iterating enough.• Don’t be a hammer looking for a nail.Ready to Inspire / December 2012 30
  31. 31. Tip #2:Look beyondyour disciplineReady to Inspire / December 2012 31
  32. 32. You are no longer your own best resource.Ready to Inspire / December 2012 32
  33. 33. Strategist Information Interaction/ Developer Architect visual designerReady to Inspire / December 2012 33
  34. 34. Strategist Interaction/ visual designer Information Developer ArchitectReady to Inspire / December 2012 34
  35. 35. Information Architect Strategist Interaction/ visual designer DeveloperReady to Inspire / December 2012 35
  36. 36. Developer Strategist Interaction/ visual designer InformationReady to Inspire / December 2012 Architect 36
  37. 37. Ready to Inspire / December 2012 37
  38. 38. KEYTAKEAWAYS• Know when to step forward, know when to step back.• Integrate others into your process.• Proactively seek input from others outside of your discipline.• Trust the ability of others to create with you.Ready to Inspire / December 2012 38
  39. 39. Tip #3:Give in toconstantlearningReady to Inspire / December 2012 39
  40. 40. Iteration and constant learning are like the carpenter’s plane of a digital product.Ready to Inspire / December 2012 40
  41. 41. Ready to Inspire / December 2012 41
  42. 42. DESIGN PROCESS Learning Learning Learning LearningReady to Inspire / December 2012 42
  43. 43. DESIGN PROCESS What is it? How does How do we How is it it work? build it? performing?Ready to Inspire / December 2012 43
  44. 44. THE DESIGN SPRINTReady to Inspire / December 2012 44
  45. 45. MUTIPLE DESIGN SPRINTS Sprint 1 Sprint 2 Sprint 3 Sprint 4 New learning New learning New learning New learningReady to Inspire / December 2012 45
  46. 46. OVERLAPPING DESIGN & DEV SPRINTS Sprint 1 Sprint 2 Sprint 3 Sprint 4UXDev Ready to Inspire / December 2012 46
  47. 47. KEYTAKEAWAYS• Go deep (in a reasonable time)• Shift your mental model of process from linear to iterative.• Be flexible and adapt to new inputs along the way.• Be prepared to change up your approach as technology changes.Ready to Inspire / December 2012 47
  48. 48. Tip #4:Find ways toincite changeReady to Inspire / December 2012 48
  49. 49. Preserving craft requires setting up the right conditions.Ready to Inspire / December 2012 49
  50. 50. ORGANIZATIONAL ROADBLOCKS• Non-agile project management approaches• Budgets that count resource hours• Space that doesn’t facilitate communication and collaboration• Management that doesn’t encourage learning• Siloed team structuresReady to Inspire / December 2012 50
  51. 51. Ready to Inspire / December 2012
  52. 52. Open design reviewsReady to Inspire / December 2012 52
  53. 53. Integrated, cross-pollinated team structuresReady to Inspire / December 2012 53
  54. 54. Flow timeReady to Inspire / December 2012 54
  55. 55. KEYTAKEAWAYS• Rethink your team structure• Create a culture of creativity• Give people time to work• Be flexible enough to change when it’s neededReady to Inspire / December 2012 55
  56. 56. A NEW DEFINITION OF CRAFTThe thoughtful and consistentapplication of mastered, yetevolving practices incollaboration with otherdisciplines.Ready to Inspire / December 2012 56
  57. 57. Thanks! Cindy Chastain @cchastain chastaincm@gmail.comReady to Inspire / December 2012 57

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