Intro to Social Media for Festivals and Events


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This slideshow is about social media for festivals and events. How to promote your festival or event using Facebook, Twitter, blogs, and wikis. Actual examples of festivals using these tools successfully are given.

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  • Carla Pendergraft Associates Simple Business & Social Websites on a Shoestring
  • Intro to Social Media for Festivals and Events

    1. 1. Carla Pendergraft Associates Web Design
    2. 2. What We’ll Cover <ul><li>Characteristics of Social Media… statistics </li></ul><ul><li>How to Listen – setting up alerts </li></ul><ul><li>Intro to Facebook </li></ul><ul><li>Intro to Twitter – Twelve Tips </li></ul>
    3. 3. Social Media Characteristics <ul><li>It’s about conversations and communities </li></ul><ul><li>It requires a new way of thinking. </li></ul><ul><li>Push vs. Pull; Telling vs. Asking </li></ul><ul><li>Allows your audience to connect with you and with each other . </li></ul><ul><li>It can no longer be ignored. </li></ul>
    4. 4. Social Media Communities <ul><li>Facebook – 350 million users, top 10 website </li></ul><ul><li>MySpace – 110 million users </li></ul><ul><li>LinkedIn – about 30 million users </li></ul><ul><li>Twitter – about 100 million users </li></ul><ul><li>YouTube – 70 million videos </li></ul><ul><li>Flickr – hosts over 2 billion images </li></ul><ul><li>Blogs – over 200 million </li></ul><ul><li>And new social communities are added every day. </li></ul>
    5. 5. What do you get from it? <ul><li>Singapore marathon gets 4,000 of its 8,000 volunteers from its Facebook page </li></ul><ul><li>South by Southwest has 42,000 fans on its page. Every announcement goes to this list. </li></ul><ul><li>Austin City Limits Music Festival has 86,000 fans. </li></ul>
    6. 6. Reasons to Use Social Media <ul><li>Promote your festival or event – and the events that lead up to it </li></ul><ul><li>Make announcements about performers </li></ul><ul><li>Recruit volunteers </li></ul><ul><li>Solicit opinions, get suggestions </li></ul><ul><li>Drive traffic to your main website </li></ul><ul><li>Get more sponsors! </li></ul><ul><li>Recruit exhibitors </li></ul>
    7. 7. You Can’t Do it all… <ul><li>Start with a Facebook Fan page </li></ul><ul><li>Start a Twitter feed </li></ul><ul><li>Look for user-generated videos you can use from YouTube </li></ul><ul><li>Invite people to share their photos of your festival </li></ul><ul><li>Don’t neglect your core website </li></ul>
    8. 8. Facebook – Getting Started <ul><li>Start by setting up your own personal Facebook page. “Friend” family, friends, business acquaintances. </li></ul><ul><li>Listen and learn Facebook’s communication style. </li></ul><ul><li>Study the Facebook pages of your competitors and others in your industry. </li></ul><ul><li>Then set up your entity’s Facebook fan page. This is separate from your personal Facebook page. Your name will not show up when you post. </li></ul>
    9. 9. Facebook Groups vs. Pages <ul><li>“ Facebook Groups” are for groups of people with some interest in common – biking, Star Trek, etc. </li></ul><ul><li>“ Facebook Fan Pages” are for businesses, including non-profits. </li></ul><ul><li>Pages are visible to everyone, even those who are not a member of Facebook </li></ul><ul><li>Pages allow you to view statistics on page usage (“Insights”) </li></ul><ul><li>Groups have members; Pages have fans. </li></ul>
    10. 10. Creating a Facebook Fan Page
    11. 11. Creating a Facebook Page <ul><li>Go to </li></ul><ul><li>Some festivals choose Local – Other Business. </li></ul><ul><li>Others choose Brand, Product or Organization - Non-profit. This is my recommendation. </li></ul><ul><li>Just don’t put it under groups! </li></ul>
    12. 12. South by Southwest Music Festival 42,000 fans History and background of the festival Info on performers Soundtracks Discussions on where to stay, transportation, newsletter signup.
    13. 13. Florida Strawberry Festival Grew from 1,400 fans to 6,700 fans in 1 year Hours – parking – costs 12 photo albums Parade and contest winners Performer stories Links to website, Twitter
    14. 14. Singapore Marathon 50,000 runners 9,500 fans 96 discussions – People trading T-shirts, talking about the race experience
    15. 15. Your Facebook Profile Badge <ul><li>Use your festival logo in about a 200x200 size </li></ul><ul><li>Change it out every year </li></ul><ul><li>Customize it with the festival’s dates </li></ul><ul><li>This is the main flaw I see with festival fan pages! </li></ul>
    16. 16. Stratford Shakespeare Festival
    17. 17. Facebook's Main Tabs <ul><li>Wall – mini press releases, announcements </li></ul><ul><li>Info – static information about your event. Overview, mission, etc. </li></ul><ul><li>Photos – multiple photo albums </li></ul><ul><li>Many other possible tabs; start with these 3 and build. </li></ul>
    18. 18. Twitter
    19. 19. Oklahoma Mozart Music Festival Following 1,983 1,462 followers 106 updates
    20. 20. Twitter <ul><li> </li></ul><ul><ul><li>listen to the conversations about your world </li></ul></ul><ul><ul><li>“ Follow” other festivals to learn the lingo and style </li></ul></ul><ul><li>Set up a twitter account for your festival or event </li></ul><ul><ul><li>Choose an easy username related to the festival </li></ul></ul><ul><ul><li>Oklahoma Mozart Music Festival: okmozart </li></ul></ul>
    21. 21. Twelve Twitter Tips <ul><li>Decide what your voice and theme will be before you start. </li></ul><ul><li>Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlapen”. </li></ul><ul><li>Post interesting articles you find, as well as your own. </li></ul><ul><li>“ Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example: </li></ul><ul><ul><li>RT @carlapen: [original post goes here] </li></ul></ul>
    22. 22. Twelve Twitter Tips (Continued) <ul><li>It’s not a competition to get the highest number of followers. </li></ul><ul><li>Don’t tweet too much! Only tweet if you have something to say. </li></ul><ul><li>You don’t have to follow everyone who follows you. </li></ul><ul><li>Unfollow people who spam you. </li></ul>
    23. 23. Twelve Twitter Tips <ul><li>Hashtags (#) are used to group posts into topics (example: #festival). Go to or to see the most popular hashtags. </li></ul><ul><li>List yourself at the Twitter directory at </li></ul><ul><li>Use to shorten the URLs that you post. </li></ul><ul><li>Download a Tweetdeck ( ) to manage Twitter. </li></ul>
    24. 24. Other Social Media Tools <ul><li>YouTube – upload some videos and display them on your website and/or Facebook page. </li></ul><ul><li>Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page. </li></ul><ul><li>Blogs – Create one at or and put a link to it on your website. </li></ul>
    25. 25. Questions? Thank you for your attention!