Are you sure your marketing team knows who is doing what? This sample Marketing Tasks - Roles & Responsibilities template helps you ensure your team is on the same page.

1. Marketing Tasks
Roles & Responsibilities
Task
Responsible
Accountable
Identify marketing objective
Define target market - ideal reader
Develop message-unique selling proposition (USP)
Establish budget
Identify marketing method
Examples: Internet/Social media, Direct marketing,
Ads, case studies, white papers, etc.
Market research
Copywriting
Editing
Graphic design
Publication
Responsible – who does what task
Accountable – business owner
Consult – subject matter expert
Inform – people who need to know status
www.SimplyStatedBusiness.com
Consult
Inform