1. 俞真 Calvin Yu / 2013.02.23
連繫點滴 Connecting the Dots

4. A Mind-Shifting Swim⼀一次改變⼼心態的游泳

5. North Pole Swim vs.
Everest Swim
極地與⾼高峰

6. ⼼心態
Mindset
• 「⼀一些事以前運作得很好，並不代表
將來也能同樣發揮作⽤用。現在我在做
任何事之前，都會問⾃自⼰己到底需要怎
樣的⼼心態，才可妥善處理這件事。」
• “Just because something has
worked in the past so well, doesn't
mean it's going to work in the
future. And similarly, now, before I
do anything, I ask myself what type
of mindset do I require to
successfully complete a task.”

7. ⼼心態
Mindset
• 「第⼆二樣我學懂的事情是徹底⽽而有策
略的轉變。」
• “And then the second lesson, the
radical, tactical shift.”

8. The Time Constraint
Remains Unchanged
時間限制不變

9. The Way We Spend Time
Changes
時間運⽤用不再⼀一樣

10. Too much information太多資訊

11. 太多資訊
Too much information
• 通訊 Communication
• 電郵，短訊，即時訊息，信件，
等等
Email, SMS, Instant Messages,
Letters, etc.
• 資訊 Information
• 新聞，廣告，⽣生活資訊，等等
News, Advertisement, Lifestyle
Information, etc.

12. Too many choices太多媒體

13. 太多媒體
Too many choices
• 傳統媒體 Traditional media
• 報紙、雜誌、書、電視、電影、
電台等等
Press, Magazine, Book, TV,
Movie, Radio etc.
• 新媒體 New media
• 網⾴頁，博客，Facebook，Twitter,
Podcast, 等等
Web, Blog, Facebook, Twitter,
Podcast, etc.

14. 太多媒體
Too many media
• 資訊超載 Information overload
• 噪⾳音充斥 Too much noise
• 溝通時間相對減少
Less time for communication
• 即⻝⾷食⽂文化
Bite-sized content consumption
• 期望有所轉變
Changing expectation

15. Too many new possibilities太多新可能性

16. 太多新可能性
Too many possibilities
• 平板電腦的衝擊
Strike of tablet computer
• 經驗的改變
Changing experience
• 期望的改變
Changing expectation

17. Curated Computing導賞式電腦應⽤用

18. 導賞式電腦應⽤用
Curated Computing
• 後個⼈人電腦時代
Post-PC Era
• ⽤用⼾戶為本＋無需個⼈人電腦
User Centric + PC-Free
• 少⼀一些選擇，多⼀一些關聯
Less Choices, More Relevance
• ⽔水平更⾼高，⾨門檻更低
Raise the bar with lower barriers

19. 導賞式電腦應⽤用
Curated Computing
• 收窄因技術⽔水平產⽣生的數碼鴻溝
Narrow technical digital divide
• 電⼦子資訊的新⽤用⼾戶
New users of digital information
• Web與App的迷思
Web vs. App

20. The Need for Communication
Remains Unchanged
溝通的需要不變

21. The Way We Communicate
Changes
溝通模式不再⼀一樣

22. 新媒體是甚麼？
What are New Media?

23. 社交媒體只是時興玩意？
Social Media is a fad?

24. 還是溝通模式的根本性轉變？
Or a fundamental shift in the way we communicate?

25. Characteristics of New Media新媒體的特點

26. Connections of Connections連繫的連繫

27. Trusted Connections可信任的連繫

28. Emotionally Connected情感的連繫

29. Sharing and Interaction分享與互動

30. Participation參與

31. Walk Together同⾏行

32. Asynchronous Communication⾮非同步溝通

33. One to Many以⼀一當百

34. The Power of Like讚好的威⼒力

35. Solidify, Deepen, Extend鞏固、深化、延伸

36. Come to where I am到我這裡來

37. Go to where you are到你那裡去

38. Challenges of New Media Era新媒體時代的挑戰

39. 新媒體時代的挑戰
Challenges
• 內容發送 Content Delivery
• 新的可能性 New Possibilities
• 新媒體及流動平台的衝擊
New media & mobile platforms
• 溝通模式 Mode of Communication
• 互動與參與
Interaction & Participation
• 學習與溝通經驗的改變
Changing learning and
communication experience

40. 新媒體時代的挑戰
Challenges
• 觸發點 Triggering Point
• 產品⽣生命週期 Product Life Cycle
• 學習期望（內容、時間、形式等）的
改變
Changing learning expectation
(content, timing, format, etc.)
• 闊度． 深度． 速度
Breath, Depth, Speed

41. Opportunities of New Media Era新媒體時代的機遇

42. 機遇
Opportunities
• 新媒體⽂文化
New Media Culture
• 參與、分享、互動
Participation, Sharing,
Interaction
• 到我這裡來 vs. 到你那裡去
Come to where I am vs.
Go to where you are
• 點滴
Bite-size

43. 機遇
Opportunities
• 以⼀一當百
One to Many
• 同步溝通與⾮非同步溝通的協同效應
Synergy of Synchronous vs.
Asynchronous Communication
• 多元化、多向度溝通
Multi-dimensional Communication
• 賦權與傳承
Empowerment and Vision Alignment

44. 機遇
Opportunities
• 適時溝通： 隨時隨地
Timely communication: Any time,
anywhere
• 對話：平等對話與對等話語權
Dialogue: On equal terms
• ⾝身教
Role model
• ⽣生命點滴的累積
Accumulation of bits and pieces
• 額外的教育與溝通平台
Extra platform for education and
communication

45. Broadcasting vs. Sharing傳播與分享

46. 傳播與分享
Broadcasting vs. Sharing
• 權威
Authority
• 資訊發佈者的⾓角⾊色
Role of Information Publisher
• 版權
Copyright

47. 協同效應 Synergy

48. 協同效應
Synergy
• 策略連繫
Strategic connection
• 資源運⽤用
Resource utilisation
• ⼼心態轉化
Mindset transformation
• ⽤用者互動
User interaction

49. 協同效應
Synergy
• 個案研討
Case Discussion
• OpenCourseware Consortium
• TED.com
• 福⾳音證主協會
Christian Communication
Limited

50. Open Courseware Consortium

51. TED.com

52. 疾⾵風追夢 － 從證主App到得⼒力閱讀的學習
Chasing Dreams in Strong Wind - From CCL App to eReading

53. 起點
On Our Mark
• 機構的新嘗試
New attempt for CCL
• ⽋欠缺經驗的團隊
Inexperienced team
• 資源限制
Resource constraints
• 配套不⾜足
Lack of appropriate infrastructure

54. CCL@iOS, Android & WordPress證主App⾹香港版

55. 證主App⾹香港版
CCL App HK
• 證主團隊由全部由編輯組成
CCL’s team was formed by editors
• 以WordPress搭配x.App
Solution: WordPress + x.App
• 建設WP後台、開發App前台、系統
測試、蘋果審批全部於1個月內完成
All development processes
completed in 1 month
• 上架⽇日是證主40週年感恩崇拜＞全是
恩典！
App launched on the date of CCL’s
40th Anni. Service > God’s grace!

56. 證主App⾹香港版
CCL App HK
• 跨平台⽀支援：iOS、Android、Web
Cross-platform: iOS, Android, Web
• 多元內容
Multi-faceted content
• 最新資訊能於半⼩小時內到達讀者⼿手中
Latest update can reach readers in
30 mins
• 例⼦子：斯托得牧師息勞歸主
Example: John Stott’s death
• 團隊累積寶貴經驗
Precious experience for the team

57. CCL App - HK Channels證主App國際版：⾹香港

58. CCL App - US Channels證主App國際版：美國

59. CCL App - Singapore Channels證主App國際版：新加坡

60. CCL App - Taiwan Channels證主App國際版：台灣

61. 證主App國際版
CCL App International
• 包括⾹香港、美國、新加坡、台灣證主
Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容
Replicate and scale up experience,
enhance localized content
• 跨地域培訓及協調的挑戰
Challenges of cross-regional
training and alignment
• ⾹香港同⼯工可主導專案的策劃及執⾏行
CCL HK Staff can take lead in the
project

62. eReading@iPad得⼒力閱讀

63. eReading@iPad得⼒力閱讀

64. Lessons Learned學習

65. 學習
Lessons Learned
• 異象為本，按部就班
Be vision-centric, step by step
• 讀者⾓角度的重要性
Importance of readers’ perspectives
• 著重可持續的基礎建設：同⼯工培訓、
流程優化、營運模式的整合調節
Emphasized on sustainable
infrastructure: staff development,
process streamlining, integration
and adjustment of operation
• 運⽤用現有平台，減低技術⾵風險及成本
Use prevailing platform to minimize
technical risk and cost

66. Solidify, Deepen, Extend鞏固、深化、延伸

67. What do you think?你點睇？

68. 「漁翁撒網」基督教新媒體運動
“NetFish” Christian New Media Movement
calvinyu@netfish.cc