Concept for annual promotional & marketing plan.

2. About us
• Since 2065 B.S.
• Registered Agency for Major Publications.
• Delivering quality output is our passion.
• Out of the box ideas to make you distinct one of your kind

5. HOW WE WORK
• Client wise work division.
• Product wise work division.
• Understands Customer requirement than we manipulate.
• Research on rival brands or companies.

6. OUR STRENGTH
• Market research.
• Qualitative, Creative & Innovative.
• Out of the box thinkers.
• Deliver in time.

7. SETO ACADEMY
ANNUAL PROMOTION CAMPAIGN

8. In Brief
• Enrolling customers
• To enhance brand image
• To work out a complete brand communication strategy

9. How we go

10. Thanks SETO
Thank SETO is the theme for the annual campaign. Print
ad, TVC and Radio Jingle will follow the (Thanks SETO)
Theme. Those students who have studied SETO
Academy will give thanks to SETO in Print ad and TVC.
With motto of visit us in and give us a thanks .

11. Print advertisement
Print ads are the highly used tool for informative, last longer and
brand image builder. It helps to get the right information to
introduce our brand to our potential market or and keep our
brand existing in the market by maintaining our presence.
How we use it
• Specified placements where our potential customers are engaged
most in a distinct way being out of the box with our rival brands and
help gaining highly noticed.
• Monthly Magazine
• It have specified age group readers
• less cost involvement
• high views

12. Rival advertisement

13. Option 1

14. Option 2

15. Advertisement through
Television Commercial

16. TVC Concept
THANKS SETO:
Thanks Seto is the theme for the TVC. In this TVC
students from Japan who studied from Seto will
give their view of SETO Academy. In this TVC
students will start from THANKS SETO.

17. Frame 1:
In this frame the student from Tokyo gives view on SETO with the
punch like “THANKS SETO”.

18. Frame 2:
In this frame the next student from Kawasaki gives view on SETO
with the punch like “THANKS SETO”.

19. Frame 3:
In this frame the next student from Yokohama gives view on SETO
with the punch like “THANKS SETO”.

20. Frame 4:
In this frame the next
student from OSAKA
gives view on SETO with
the punch like “THANKS
SETO”.

21. Frame 5:
In this frame the message
from representative of Seto
will describe services
provided by Seto including
why we are best and will
invite new students for saying
“THANKS SETO”.

22. Frame 5:
In this frame the logo of SETO Academy comes with animation. Introduction,
features and address will followed by it. SMS key code will also display here which
help to get DATABASE of students.

23. Why this TVC:
• At beginning part it creates curiosity about SETO
• Shows success rate of SETO.
• Describes services and best features of SETO .

24. Television Commercial
Television has held the title of the largest mass medium used for
advertising for more than 60 years. Television is an important
component of an effective media plan because of its pervasiveness,
impact and targeting abilities . It have two way impact to the
customers through visually and its sound which makes it most
easiest way to tell brand story or its detailed information to the
customers and to engage them in an interesting way.
TARGETED AREA
• TV Channels ( By sorting out the effective programs viewed by
targeted customers.)
• Shajha Yatayat ( You can’t even change it )
• Hall ( Maximum no. of flow of targeted customers & you can’t even
skip it too.)
• TV Scroll ad ( It is quite cost effective and help us to remind them by
continue display.)

25. TV Channels

26. Film Hall

27. Sajha Yatayat

28. Scroll Ad

29. Programme Sponsorship

30. Programme sponsorship of Seto Academy with Kantipur
TV. TVC will follow the programme.

31. Programme sponsorship of Seto Academy with Kantipur
FM. jingle will follow the programme.

32. Radio Jingle
Radio jingle is use to establish or maintain a brand image.
Jingles are a form of sound branding.
TARGETED AREA
• National FM
• Local FM

33. Online Advertisement
In Nepal Use of internet is growing in a rapid speed. Internet user
reached to 7.3 million. A growth in the use of Smartphone, attraction
for social media, market competition, data schemes and declining
data tariff are some of the reasons behind the increase in the number
of mobile internet users. And an initial or must trusted means of
search tool for career. Its like having and marketer through internet to
describe services and display brand value. Highly engaging means
with customers directly.
Means we get for it
• SEO optimization
• Facebook promotion
• YouTube channel
• Online portal advertisement.
• Own website

34. WHY Facebook Promotion
Highly used social media in Nepal, one of best medium to conduct
360 advertising campaign. Nepal has more than 14,00,000 Facebook
user. More than 6,30,000 user are between age group 18-32 . Nine
out of ten web page viewed by Opera mini user in Nepal are
Facebook user. Direct interaction with customers through company
pages.
Why it?
• Low cost with high mileage
• Direct interaction with customers
• Distinctive age group and location sort out
• To gain presence in of their favorite time
• To provide information and schemes to get connected with
customer

35. Facebook

36. Online News

37. Youtube

38. How? YouTube promotion
You tube is second largest search engine after Google. In print ad and
TVC “Get free Japanese class” will be quoted, which will bring the
viewers in youtube. From here they can know about Seto Academy. This
process will help to increase the brand value. It will be more useful for
current students of Seto Academy. And get the new one more detailed
information about our company.

39. EXPO PARTICIPATION
. RIGHT TIME . RIGHT PLACE . RIGHT PERSON

40. Education Expo

41. Tie-up programme with
Mobile company
In this brand to brand tie up programme, Seto will be tie up with any
mobile company like Samsung, Colors or Micromax. In this programme
mobile customer will get discount coupon at each mobile purchase.

42. Give Away Items

43. Diary

44. Pen

45. Internal/External Branding
• Both internal and external branding will be followed by stairs to class room.
• Cinema hall branding
• Lively presence through the means of BTL

47. Seminars
• It helps to get the high value customer
• Direct interaction with them
• It helps to increase bond
• It help us to get them in

48. Presented by: