2. EFFORTS BY: MONIKA CHHILLAR SHIKHA KAUSHIK RIYA GIRIDHAR SONU SACHIN SINGAL SACHIN WAILA
3. Ethics Ethics is a branch of philosophy which seeks to address questions about morality; that is, about concepts such as good and bad, right and wrong, justice, and virtue. Advertising Advertising is the promotion of a company’s products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget.
4. Reasons for Advertising • Increasing the sales of the product/service • Creating and maintaining a brand identity or brand image. • Communicating a change in the existing product line. • Introduction of a new product or service. • Increasing the buzz-value of the brand or the company
5. Unethical advertising Advertisement is considered unethical in the following situations; o When it has degraded or underestimated the substitute or rival's product. o When it gives false or misleading information on the value of the product. o When it fails to give useful information on the possible reaction or side effects of the product. And o When it is immoral .
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8. Surrogate advertising Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising.
14. Women stereotyping Women are generally associated with household works and is not supposed to be a good decision maker which contributes to women stereotyping .
15. Women shown as doing domestic work which reflects stereotype image of women.
19. Colgate Vs Pepsodent Complan Vs Horlicks Coca cola Vs Pepsi
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21. Children and adolescents as target groups The children’s market where resistance to advertising is weakest is the “pioneer for ad creep”.” Kids are among the most sophisticated observers of ads. They can sing the jingles and identify the logos, and they often have strong feelings about products. What they generally don't understand, however, are the issues thatunderlie how advertising works.
22. Amul macho Axe dark temptation Vulgar Advertisements banned by I & B Ministry :-
