Life is all about signs. Some see them & some don't. This well-researched, compiled & analyzed study shows us just how lesson-worthy our adverts are. And how sometimes, we are totally missing the point.Misleading happens when the customer faces kinds of advertising that represents false ideas about the product.

2. ADVERTISING
The science of
arresting human intelligence
long enough to get money from it

3. WHY ADVERTISEMENTS ?
To create liking and preference
Contributes to economic growth
Provides information about product
and services

4. BASIC PRINCIPLES
Decency
Social Responsibility
Truthful presentation
Comparisons
Avoidance of Imitation
Safety and health

5. WHEN CONSIDERED
UNETHICAL ?
has degraded or underestimated the
substitute/ rival's product
gives false or misleading information on the
value of the product
Fails to inform about reaction or side effects
of the product

6. WAYS OF UNETHICAL
ADVERTISING
Surrogate advertisement
Exaggeration
Unverified claims
Comparative advertisements

7. SURROGATE
ADVERTISING

9. EXAGGERATION

10. BEST EXAMPLE

11. White ho to
Tide ho.
Wherever you go our
network follows.
The Axe Effect

13. COMPARATIVE
ADVERTISEMENTS

14. COMPLAN VS HORLICKS

15. ASCI