Ethics in Advertising in simple form

1. ETHICS
IN ADVERTISI
•+
H a r r y P r a s a d

2. Ethics
Ethics means a set of moral principles which
govern a person’s behavior or how the
activity is conducted

3. Advertising
Advertising is an audio or visual form of marketing communication that employs an openly
sponsored, nonpersonal message to promote or sell a product, service or idea.
Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of
mass communication to promote the adoption of goods, services or ideas.
Newspapers Magazines
Radio and
television
broadcasts
Films Stage shows
Websites Billboards Posters
Wall
paintings
Flyers

4. • ..DesktopharryUntitled.mp4

5. Ethics in advertising
Ethics in advertising means a set of well defined principles which
govern the ways of communication taking place between the seller
and the buyer

6. An ethical ad is the one which doesn’t lie,
doesn’t make fake or false claims and is in the
limit of decency.

7. Ethics in Advertising is directly related to the
purpose of advertising and the nature of
advertising.
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8. The main area of interest for advertisers is to
increase their sales, gain more and more
customers, and increase the demand for the
product by presenting a well decorated, puffed
and colorful ad.

9. Ethics depends on what we believe
If the advertisers make the ads on the belief that the customers will
understand, persuade them to think, and then act on their ads, then
this will lead to positive results and the ad may not be called unethical.
But at the same time, if advertisers believe that they can fool their
customers by showing any impractical things like just clicking fingers
will make your home or office fully furnished or just buying a lottery
ticket will make you a millionaire, then this is not going to work out for
them and will be called as unethical.

10. Ethics depends on what we believe
• ..DesktopharryMarketing and Ethics.mp4

11. Children
children are the major sellers of the ads and the product. They have the
power to convince the buyers. But when advertisers are using children
in their ad, they should remember not to show them alone doing there
work on their own like brushing teeth, playing with toys, or infants
holding their own milk bottles as everyone knows that no one will leave
their kids unattended while doing all these activities. So showing
parents also involved in all activities or things being advertised will be
more logical.

12. Advertising Standards Council of India (ASCI)
• To Ensure the Truthfulness and Honesty of representations and claims made by
Advertisements and to safeguard against misleading Advertisements.
• To ensure that Advertisements are not offensive to generally accepted standards of
Public Decency.
• To safeguard against the indiscriminate use of Advertising in situations or for the
promotion of products which are regarded as Hazardous to society or to Individuals to
a degree or of a kind which is unacceptable to society at large.
• To ensure that advertisements observe Fairness in Competition such that the
Consumer’s need to be informed on choices in the market place and the canons of
generally accepted competitive behavior in Business is both served.

13. Criticisms Concerning The Influence of Advertising on Society
Untruthful or
deceptive
Offensive or in
bad taste
Creates
materialistic
demand
Makes people
buy the things
not needed
Comparative
advertising
Stereotype
Advertising and
sex
Improper
language
Excessive
Introduction Ethics in Advertising Laws & Regulations Case Study

14. Bajaj makes fun of Royal Enfield in new Dominar 400 ad.mp4
..DesktopharryHolicks VS Complan.mp4
Comparison.

15. Unethical Ads
Obscene Objectionable Misleading Sexy
Introduction Ethics in Advertising Laws & Regulations

16. ..DesktopharryBanned Horlicks Advert-
YouTube.flv.mp4
• Misleadind

17. Sex in advertising
• Sex in advertising is the use of sex appeal in advertising to help sell a
particular product or service. Sexually appealing imagery may or may
not pertain to the product or service in question. Examples of sexually
appealing imagery include nudity, pin-up models, and muscular men.
Axiom "sex sells" is often said as a shorthand to encapsulate this
phenomenon..Desktopharrymacho.mp4 ..Desktopharryvg.mp4

18. Thank You!

19. Thank You