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Social Media For Branding MENG
 

Social Media For Branding MENG

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Presentation of Consulting Work for MENG: How to Increase MENG\’s LinkedIn\’s Presence without Diluting the MENG Brand

Presentation of Consulting Work for MENG: How to Increase MENG\’s LinkedIn\’s Presence without Diluting the MENG Brand

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    Social Media For Branding MENG Social Media For Branding MENG Presentation Transcript

    • Social Media for Branding MeNG Ideas to Increase Brand Awareness Digitally without Diluting Brand Equity… A presentation from Beth Somplatsky-MartoriLinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Keep the MENG LinkedIn Group exclusive to its membersLinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Keep the MENG LinkedIn Group exclusive to itsmembers The LinkedIn Group offers different functionality than MENGonline: • Facilitates a different type of discussion among MENG members • Is already a part of many members daily routinesLinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Better Utilize the MENG Company Page on LinkedInLinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Ideas for MeNG to Increase Brand AwarenessDigitally without Diluting Brand EquityWhy better utilizing the MENG company page is a goodidea:• Open to the public and links to MeNGonline:• A Company Page will help others learn more about MeNG’s culture, services and requirements to join.• Allows MENG LinkedIn Administrators to post MENG status updates and to directly engage with viewers and followers of the MENG Page You can post and share items like news, promotions, relevant industry articles, and YouTube videos.• LinkedIn members can see your company status updates on your companys Overview tab. Followers of your Company Page will also get the updates on their home page.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Set up a MENG [Company] Page on LinkedInWhy better utilizing the MENG company page is a goodidea (cont’d):• Company status updates can have text and a link to a website, image or YouTube video. URLs will be automatically shortened by LinkedIns URL shortener.• Any LinkedIn member can comment on, like, or share a company status update. Once a member takes action on an update, their network will also see the posting.• MENG could also create targeted advertising on LinkedIn for special events, Menginars, Virtual Summits, membership drives, etc.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsWhat are LinkedIn Applications?• LinkedIn Applications enable you: – to enrich your profile – share and collaborate with your network – get the key insights that help you be more effective.• Applications are added to your homepage and profile enabling you to control who gets access to what information.• LinkedIn applications are easy to add and use If MeNG trains its members strategically use the Events application, MENG will gain much greater brand awareness without diluting the brand or spending advertising funds. Its as easy as 1, 2, 3.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications• Adding the LinkedIn Event Application Step 1— To add the Event Application: Click on the Add an application button. It is located below the profile summary button. LinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Profit from the LinkedIn applications• Adding the LinkedIn Event Application Step 2—To add the Event Application: Click on the Events Application in the Application Directory LinkedIn FOR BRANDING ©2012 Somplatsky-Martori Consulting Proprietary and Confidential ‹#›
    • Profit from the LinkedIn applications• Adding the LinkedIn Event Application Step 3—This box will appear on your profile page. It will be unpopulated until you add events. Not only will we be helping to brand MeNG by adding MeNG and other events to our profile—we will also be branding ourselves by demonstrating how we are keeping our skills current and also building new ones. SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Creating an Event on LinkedIn is easy Step A—To create an event on LinkedIn: Click on the browse more events on the events boxSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Creating an Event on LinkedIn is easy Step B—To create an event on LinkedIn: Click on Create an event to get startedLinkedIn will also offer in which you events you may be interested—by using analgorithm of what events your connections are attending. As MeNG members jointhe event—our events are more likely to be featured in the Events you may beinterested in section for our MENG member’s connections. MENG gets free advertising to its target audience!SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsCreating an Event on LinkedIn is easy Step 1A—To create an event on LinkedIn: Fill in this screen with the information for the eventSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Creating an Event on LinkedIn is easy Step 1B—To create an event on LinkedIn: After the info is filled in hit the create event button.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsCreating an Event on LinkedIn is easy Step 2A—To create an event on LinkedIn: Fill in this screen with the more information for the eventSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Creating an Event on LinkedIn is easy Step 2A—To create an event on LinkedIn: Fill in more information about the event and click continue.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsCreating an Event on LinkedIn is easy Step 2A—To create an event on LinkedIn: After the info is filled in hit the create event button.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsCreating an Event on LinkedIn is easy Step 3—To create an event on LinkedIn: After the info is filled in hit the create event button.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • The Event Creator and all Event Participants have the Same Option to Share the LinkedIn Event Extending Reach among MENG Members LinkedIn NetworkSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Broadcasting an Event on LinkedIn is easy Step 3—Gives you the option to share the event to other social media channelsSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Broadcasting an LinkedIn Event on Twitter is easySOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applications Broadcasting an Event from LinkedIn to Facebook is easySOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsBroadcasting an Event on LinkedIn is easySOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsBroadcasting an Event on LinkedIn is easy (cont’d)SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Profit from the LinkedIn applicationsBroadcasting an Event on LinkedIn is easy (cont’d)SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Cross Pollinate the LinkedIn Event from the MeNG InvitationSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Cross Pollinate across MENG Platforms Remind the member to add to the event to their LinkedIn events with a LinkedIn Event Page. May also add a link in the Everbright registration page.SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Cross Pollinate across MENG PlatformsThis is the LinkedIn Event Page By clicking on the attending button you will broadcast to your LinkedIn NetworkSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Cross Pollinate across MENG Platforms This is the Member’s LinkedIn Profile PageSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Questions?SOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›
    • Thank YouSOCIAL MEDIA FOR BRANDING MeNG ©2012 Somplatsky-Martori Consulting ‹#›