Effective b2 b link building optify

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Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.

In this presentation, Debra Mastaler, President of Alliance-Link and Scott Fasser, Director of Customer Experience at Optify, present their unique approaches to link building for B2B.

Watch the full webinar and Q&A on Optify - http://www.optify.net/webinars/effective-b2b-link-building/

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Effective b2 b link building optify

  1. 1. Effec%ve  B2B  Link  Building   Wednesday,  March  14,  2012  1:00  EDT   Speakers:    Debra  Mastaler,  Alliance-­‐Link  ScoF  Fasser,  Op%fy  ©2012 Third Door Media, Inc.
  2. 2. Effec%ve  B2B  Link  Building   Panelist:   Debra  Mastaler   President,  Alliance-­‐Link   Blog:    LinkSpiel.com   debra@alliance-­‐link.com  ©2012 Third Door Media, Inc.
  3. 3. Link  Building  Strategies  for  B2B  Websites   What  we’ll  talk  about  today:   •    Industry  connec%ons   •    Media  and  press  release  opportuni%es   •    Using  reviews  to  aFract  links   •               Using  infographics  and  widgets  for  links   •    Incorpora%ng  tradi%onal  and  social  outlets    ©2012 Third Door Media, Inc.
  4. 4. Link  Building  Strategies  for  B2B  Websites     Securing  links  for  B2B  sites  presents  a  unique  set  of   challenges;  to  be  successful  you  need  to:        Find  a  point  of  commonality    Learn  to  overcome  objec%ons    Develop  “neutral”  content    Promote  through  third  par%es  ©2012 Third Door Media, Inc.
  5. 5. Industry  Connec%ons   Link  Building  Strategies  for  B2B  Websites   •  Secure  links  from  industry  connec%ons   –  Suppliers   –  Donors   Twi.er/Facebook/G+   –  Employees   –  Re%rees   –  Associa%ons   –  Forums     –  Fraternal  organiza%ons  ©2012 Third Door Media, Inc.
  6. 6. Using  Infographics  &  Widgets   Link  Building  Strategies  for  B2B  Websites     •  develop  neutral  promo%ons     •  offered  through  third  par%es   •  include  copy/paste  text                     •   place  on  media  sites     •   include  quotes  from  compe%tors   infographics   •   offer  customiza%on  op%ons      ©2012 Third Door Media, Inc.
  7. 7. Customized  widgets                                                                                                                                                                    ©2012 Third Door Media, Inc.
  8. 8.   Reviews Using  Reviews  To  AFract  B2B  Links   Reviews  are  powerful link  tools!          influence  our  buying  decisions        s%mulate  adver%sing        help  monitor  reputa%on       How  do  you  use  reviews  if  you  are  not  a  brand?    ©2012 Third Door Media, Inc.
  9. 9.   Reviews   Using  Reviews  To  AFract  B2B  Links  From  BrandsReview  everything  in  your  niche   •  Link  out  generously,  to  everyone!   •  Include  images  (give  credit!)   •  Create    Pinterest  board,  include  reviews   •  Drop  on  LinkedIn/Quora   •  Issue  press  release  for  each  new  review    ©2012 Third Door Media, Inc.
  10. 10. Create  wriFen  and  video  reviews   Use  elements  to  influence  universal  search  results  ©2012 Third Door Media, Inc.
  11. 11. Press  Release  Opportuni%es   Link  Building  Strategies  for  B2B  Websites       •  Use  a  social  media  press  release   template  when  announcing   visual  elements  such  as  reviews,   infographics  and  widgets   •  Include  images,  video  and  links   to  more  informa%on   •  Include  willingness  to  interview      http://multivu.prnewswire.com/mnr/novell/25197/©2012 Third Door Media, Inc.
  12. 12. Socialize  Your  B2B  Links!   Socialize!                                                                            Par%cipate!        ©2012 Third Door Media, Inc.
  13. 13. Effec%ve  B2B  Link  Building   Panelist:   ScoF  Fasser,     Director  of  Customer   Experience,  Op%fy   scoF@op%fy.net  ©2012 Third Door Media, Inc.
  14. 14. 7 Steps to an Effective Link Building Program 1.  Take  the  lead  and  take  the  leap   2.  Set  targets  and  socialize  them   3.  Housekeeping  first   4.  Baseline  your  external  links   5.  Know  your  compeOtors   6.  Pursue  what’s  feasible   7.  Monitor  and  measure  ©2012 Third Door Media, Inc.
  15. 15. Take  the  lead  and  take  the  leap   •  Team  effort   •  Someone  needs   to  take  the  lead   •  Just  start  doing  it  ©2012 Third Door Media, Inc.
  16. 16. Set  Targets  and  Socialize  Them   •  Focus  Keywords  and  page  mapping  are  your  first  step   •  Socializing  your  plan  and  geWng  internal  alignment  is  key   •  CommunicaOng  goals  and  process  can  be  done  with  tools  ©2012 Third Door Media, Inc.
  17. 17. Housekeeping  First   •  Internal  Links   •  Content  cleanup   •  Anchor  text  ©2012 Third Door Media, Inc.
  18. 18. Baseline  Your  External  Links  ©2012 Third Door Media, Inc.
  19. 19. Know  Your  Compe%tors  ©2012 Third Door Media, Inc.
  20. 20. Pursue  What’s  Feasible  ©2012 Third Door Media, Inc.
  21. 21. Monitor  and  Measure  ©2012 Third Door Media, Inc.
  22. 22. Key  Takeaways  •  Tap  into  key  industry  resources  for  links  and   Likes.  •  Develop  minimally  branded  content  and   distribute  on  third  party  sites  •  Use  social  media  releases  for  maximum   exposure  and  linking  opportuni%es  •  Have  A  Plan  •  Make  SEO  (and  link  building)  Part  of  Your  Digital   DNA  •  Build  Quality  at  Scale  ©2012 Third Door Media, Inc.
  23. 23. Op%fy  Inbound  Marke%ng  Suite   Top-­‐of-­‐the-­‐funnel  marke%ng  sohware  for  B2B  marketers   The  Op%fy  Inbound  Marke%ng  Suite   INBOUND  DEMAND   SALES  ENABLEMENT   TRACKING  &  ANALYTICS   Enterprise-­‐class  SEO   Visitor  intelligence  and   Insight  into  what   and  social  markeOng  to   prospect  alerts  help   influences  your  buyers   reach  more  buyers  and   sales  reach  prospects   so  you  can  get  more   generate  more  leads.   while  they’re  hot.   buyers  into  your  funnel.  ©2012 Third Door Media, Inc.

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