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App Store Seo

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  • Who is Resolution Media? We’re a top 20 search firm based out of Chicago. We also have other offices throughout the states.
  • These are some of our clients and agency partners
  • The app store represents a large opportunity but it’s difficult to stand out. What can marketers do?
  • Optimization can help app searchers find your brand
  • Getting content indexed is first in desktop SEO and in app store SEO

Transcript

  • 1. App Store Optimization Bryson Meunier Associate Director, Content Solutions Resolution Media December 8, 2009
  • 2. Agenda
    • Indexing: Getting apps Catalogued
    • Content: Making apps relevant for user searches
    • Marketing: Making relevant users aware of app
  • 3. Who is Resolution Media?
    • Founded in 2003
      • 4 Employees
    • Joined the Omnicom Media Group in 2005
      • 20 Employees
    • Ranked Top 20 Search Firm by AdAge in 2006, 2007, 2008
      • 90 Employees
      • $150MM in annual search billings
    • Headquartered in Chicago with additional offices in:
      • New York
      • San Francisco
      • Los Angeles
  • 4. Successful collaboration with partner agencies and clients
    • Agencies
    • Clients
  • 5. Crowded App Marketplace
    • Apple’s App Store has over 100,000 apps
    • 2 billion apps have been downloaded in App Store alone
    • What can marketers do to increase the visibility of their apps organically?
  • 6.  
  • 7. INDEXING
    • App Store Optimization
  • 8. Get App Approved
    • Visit AppRejections.com for examples of what not to do.
    • Read app store guidelines and tips and follow to the tee: http://developer.apple.com/iphone/news/appstoretips/
    • Apple recently removed 1000 + Apps (More than 1%) for scamming ratings system
  • 9. Don’t Keyword Stuff Description
    • Apple: “Improper use of keywords is the fourth most common reason for App Store rejections. ”
    • Focus on relevance and provide real value
  • 10. CONTENT
    • App Store Optimization
  • 11. Use Keywords in App Name and Developer Name
    • Use App Store Suggest to find app search keywords:
    • Popular apps of the moment e.g. the top 100 charts
    • All time popular apps - the all time most popular and big iphone app brands
    • Major PC-based online brands such as myspace, facebook, youtube and so on
    • Generic keywords like "fun" or "sex“
    • iPhone specific keywords such as "lite"
  • 12. Use Keyword Field and Increase Keyword Density
    • App search engines have primitive ranking algorithms
    • Irrelevant in web search, not in App Search
    • Keywords imited to 255 characters in Apple’s App Store
    • More than 20% density likely not human-readable
  • 13. Follow the Leader
    • Top Grossing Apps in App Store and Top 50 paid and free apps provide models for your future success
  • 14. Integrate Facebook or Twitter Connect
    • Facebook and Twitter are two of the most popular keywords in the app store
    • Facebook’s mobile site had 2.3 M unique visitors in Oct 2009 (Ad Planner)
    • Integrating connect makes app interactive while giving app developers legitimate claim to popular keyword
  • 15. Offer a Lite or Free Version
    • Free is the most frequently used keyword in app store suggest, followed by lite
  • 16. MARKETING
    • App Store Optimization
  • 17. Encourage Users to Write Reviews
    • Use Appirater App script to encourage loyal users to review app
    • Trade apps for reviews at sites like Fuel My App
  • 18. Promote the App on Mobile/Desktop Site
    • Promote your brand where your users are
    • Use text to be found in desktop and mobile engines
  • 19. Increase Downloads with AdMob App Exchange
    • Free way to enable app discovery and downloads:
    • http://www.admob.com/exchange/
  • 20. Alert Relevant Communities Community Type URL Directories http://mjelly.com/apps , http://www.apple.com/webapps/ Blogs http://www.appleiphoneschool.com/ Review sites http://iphoneapplicationlist.com/ Tech Blogs http://www.computerworld.com/s/article/9134636/Review_5_free_apps_that_make_project_management_easier_ Twitter http://twitter.com/search/users?q=mobile+app&category=people&source=find_on_twitter
  • 21. Optimize with Mobile App Analytics
  • 22. Further Reading
    • How to SEO for Apple’s App Store
    • http://searchengineland.com/how-to-seo-for-apples-app-store-18063
    • 12 Ways to Improve Your iPhone App Ranking
    • http://blog.mjelly.com/2009/10/iphone-appstore-seo.html
    • Apple: Designing Content
    • http://developer.apple.com/webapps/designingcontent.php
  • 23. THANK YOU!
    • BrysonMeunier.com/SES