1. SEO in Google Play
what can we do to began work for us
by Jerzy Seweryn

2. Search engine optimization (SEO)
Search engine optimization
(SEO) is the process of
affecting the visibility of
application in a search
engine "organic" search
results. When you pay for
it then it's not a SEO.

3. How we can improve it?
There is no magic key for it. You need to test
it on you own case by following some
guidelines.

4. Keywords
● First analyst what keywords should you use
○ use http://www.google.com/trends/
○ or https://adwords.google.com/o/TrafficEstimator
● Put them in title
○ consider removing application name by putting more
keywords
● Use them in description
○ include at least 5 times in description
If you are not satisfied with the number of
downloads back to the stage of analysis, and
change the keywords

5. Other markets
Put your application in other markets it will
increase your coverage. List of alternatives:
1. http://www.appbrain.com/
2. http://www.getjar.com/
3. http://new.appsfire.com/
4. http://slideme.org/
5. http://www.aproov.com/

6. Peaks in download number
This has big impact for you app promotion in
Google Play. Don't try to have constant
increase, start think separate on each action
in promotion. When you app will have peaks
in download number it will be higher in
organic search results. You can do by
promotion in social network.

7. Social network and web page
● Start talk about you app on Twitter. Number
of tweets has big impact
● As you can assume Google+ has strong link
with your app position
● Don't forget about users ;-) and pay
attention to reviews and rating in Google
Play
● Prepare web page just for you app and
promote it as usual page
● When you app is developed and has a
community start blog about it

8. Slide was based on
● http://www.fiksu.com/blog/seo-best-
practices-android-apps?goback=.
gde_38138_member_110011491
● http://simlabs.submitinme.com/seo-for-
google-andriod-market-aka-google-play-a-
case-study/
● http://en.wikipedia.
org/wiki/Search_engine_optimization
● my own experience from use cases

9. Thank you for your attention
if you have any questions don't hesitate and contact with me
Jerzy Seweryn
http://www.facebook.com/jerzy.seweryn
http://twitter.com/jerzyseweryn