This document provides a checklist and overview of on-page and off-page optimization strategies for both Google Play and the Apple App Store. It lists important on-page elements like app title, description, icon, and screenshots. It also discusses off-page factors like user reviews, ratings, downloads and link building. While Google Play emphasizes additional off-page optimization techniques, the Apple Store focuses more on on-page elements and consumer metrics. Regular testing is advised to determine the most effective approach for each app.

1. App Store
Optimization
Google
Play
Apple
iOS Store
On-Page
Optimization
Off-Page
Optimization
On-Page
Optimization
Off-Page
Optimization
1. App Title
2. App Description
3. App Icon
4. App Type
5. App Screenshot
6. Category
7. App YouTube Demo
8. Leverage Google+
1. Overall App Ratings
2. App Reviews
3. Total App Downloads
4. Link Building
1. App Title
2. App Description
3. App Logo
4. App Screenshot
5. Category
6. Keywords
1. App Reviews
2. App Ratings
Repetitive and/or irrelevant use
of keywords in the app title,
description or promotional
description can create an
unpleasant user experience and
can result in an app suspension.
~Google
Less complex method compared
to Google?s. The Apple Store
relies mostly on user reviews,
ratings, downloads, and general
on-page optimization.
Like any online marketing effort, test and re-test to find the most effective strategy for your
specific application: this applies to both Google and Apple.
App Store Optimization Check-list