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App Store
Optimization
Google
Play
Apple
iOS Store
On-Page
Optimization
Off-Page
Optimization
On-Page
Optimization
Off-Page
Optimization
1. App Title
2. App Description
3. App Icon
4. App Type
5. App Screenshot
6. Category
7. App YouTube Demo
8. Leverage Google+
1. Overall App Ratings
2. App Reviews
3. Total App Downloads
4. Link Building
1. App Title
2. App Description
3. App Logo
4. App Screenshot
5. Category
6. Keywords
1. App Reviews
2. App Ratings
Repetitive and/or irrelevant use
of keywords in the app title,
description or promotional
description can create an
unpleasant user experience and
can result in an app suspension.
~Google
Less complex method compared
to Google?s. The Apple Store
relies mostly on user reviews,
ratings, downloads, and general
on-page optimization.
Like any online marketing effort, test and re-test to find the most effective strategy for your
specific application: this applies to both Google and Apple.
App Store Optimization Check-list

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The Ultimate Guide to App Store Optimization for Google Play and the Apple App Store

  • 1. App Store Optimization Google Play Apple iOS Store On-Page Optimization Off-Page Optimization On-Page Optimization Off-Page Optimization 1. App Title 2. App Description 3. App Icon 4. App Type 5. App Screenshot 6. Category 7. App YouTube Demo 8. Leverage Google+ 1. Overall App Ratings 2. App Reviews 3. Total App Downloads 4. Link Building 1. App Title 2. App Description 3. App Logo 4. App Screenshot 5. Category 6. Keywords 1. App Reviews 2. App Ratings Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension. ~Google Less complex method compared to Google?s. The Apple Store relies mostly on user reviews, ratings, downloads, and general on-page optimization. Like any online marketing effort, test and re-test to find the most effective strategy for your specific application: this applies to both Google and Apple. App Store Optimization Check-list