In this ppt you came to know what is AMP and what are the benfits of AMP

1. By
Deligence
Technologies

2. Accelerated Mobile Page (AMP) basically a new system and an open-
source project aiming to make the web better for all. In simple words it is
an open source framework for loading the pages quickly on mobile
devices. At its essence, it is a faster version of HTML or we can say it works
on diet HTML. An AMP is the collaboration between Twitter, Google and
other companies to designed it in such a way that would make it truly
speedy and fast mobile pages to match projects from Facebook and Apple
News , for instance the Facebook Instant Articles (FIA) project. Accelerated
Mobile Page services was launched in February 2016.

3. The AMP pages are cached by Google on their own servers and making
them load quickly. AMP is a way to build web pages that deliver fast. AMP in
action consists of 3-part structure:
1.AMP HTML : AMP HTML is a way to design web pages in such a way that
gives reliable, fast performance. It have some limitations for consistent
performance and some extensions for building rich content within basic
HTML.Though most tags in an AMP HTML page are regular HTML tags and
some HTML tags are replaced with AMP tags.These custom elements, called
AMP HTML components, make common patterns easy to implement for
better way.
2.AMP JS : A Javascript framework for mobile pages. Mostly it manages
resource handling and asynchronous loading. It is being noted that third
party Javascript is not permitted with AMP.
3.AMP CDN : This is the AMP Content Delivering Network, it permit the AMP
pages, cache them and automatically make performance effective.
AMP renders your pages using optimized HTML code.The pages are
expected to load faster, because certain HTML code tag manager aspects
that would otherwise slow down the page are eliminated.

4.  Insanely fast-loading web pages that users
love : Everything is about speed these days.
There is no surprise that one of the main
benefits of website pages developed with
AMP is that the pages load like lightning
(light-weighted) on mobile devices . Mobile
users are more demanding these days than
ever before. AMP Project reports seeing
Speed Index improvements of between 15%
and 85%.The speed aspect of Accelerated
Mobile Pages plays a factorial role in
ensuring that content is delivered as fast as
possible on a mobile device.
The study found that in 1-second delay in mobile
browser loading time, it can make lower
conversion rate by 3.50%, reduce page views
by 9.40% and increase bounce rate by up to
8.30%.

5.  Increased visibility for Publishers : Day by day Google is being
updated in every manner even for AMP, now Google has started
showing AMP results in organic listings. Everyone can easily identify
the results by the AMP symbols, in green. (see below)
The green AMP symbols will
positively lead to increase the
click-through-rate, because
these search results come from
the rest and users will start to
look for AMP pages as they
seek out for quicker loading
times.

6.  Improved search engine ranking :Though AMP is not yet meant
for ranking factor, it is well known for mobile friendliness and page load
speed but AMP will work closely with mobile pages.There’s a strong
relationship between site speed and conversion rate. The website which
is developed in AMP will be rewarded with higher rankings than slower
and unresponsive sites.
 User tracking made simple: In recent times it has being greatly
increased to track visitor behavior on the website like from where people
came from, which pages they viewed and so on which AMP takes into
account.Track the users and maintain the site performance is very easy
on AMP, because analytical tools are available in AMP, where you can
study the AMP versions in greater detail.

7.  AMP is actually great. As an improvement in mobile-friendly sites, AMP
helps to increase the speed of your site .
 It is sure that in the coming prospect, Accelerated Mobile Pages is going
to control a lot of social media mobile interactions.That’s how you can
generate mobile customers to your website and grow your business.