Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

App Store Seo


Published on

Published in: Technology, News & Politics
  • Login to see the comments

App Store Seo

  1. 1. App Store Optimization Bryson Meunier Associate Director, Content Solutions Resolution Media December 8, 2009
  2. 2. Agenda <ul><li>Indexing: Getting apps Catalogued </li></ul><ul><li>Content: Making apps relevant for user searches </li></ul><ul><li>Marketing: Making relevant users aware of app </li></ul>
  3. 3. Who is Resolution Media? <ul><li>Founded in 2003 </li></ul><ul><ul><li>4 Employees </li></ul></ul><ul><li>Joined the Omnicom Media Group in 2005 </li></ul><ul><ul><li>20 Employees </li></ul></ul><ul><li>Ranked Top 20 Search Firm by AdAge in 2006, 2007, 2008 </li></ul><ul><ul><li>90 Employees </li></ul></ul><ul><ul><li>$150MM in annual search billings </li></ul></ul><ul><li>Headquartered in Chicago with additional offices in: </li></ul><ul><ul><li>New York </li></ul></ul><ul><ul><li>San Francisco </li></ul></ul><ul><ul><li>Los Angeles </li></ul></ul>
  4. 4. Successful collaboration with partner agencies and clients <ul><li>Agencies </li></ul><ul><li>Clients </li></ul>
  5. 5. Crowded App Marketplace <ul><li>Apple’s App Store has over 100,000 apps </li></ul><ul><li>2 billion apps have been downloaded in App Store alone </li></ul><ul><li>What can marketers do to increase the visibility of their apps organically? </li></ul>
  6. 7. INDEXING <ul><li>App Store Optimization </li></ul>
  7. 8. Get App Approved <ul><li>Visit for examples of what not to do. </li></ul><ul><li>Read app store guidelines and tips and follow to the tee: </li></ul><ul><li>Apple recently removed 1000 + Apps (More than 1%) for scamming ratings system </li></ul>
  8. 9. Don’t Keyword Stuff Description <ul><li>Apple: “Improper use of keywords is the fourth most common reason for App Store rejections. ” </li></ul><ul><li>Focus on relevance and provide real value </li></ul>
  9. 10. CONTENT <ul><li>App Store Optimization </li></ul>
  10. 11. Use Keywords in App Name and Developer Name <ul><li>Use App Store Suggest to find app search keywords: </li></ul><ul><li>Popular apps of the moment e.g. the top 100 charts </li></ul><ul><li>All time popular apps - the all time most popular and big iphone app brands </li></ul><ul><li>Major PC-based online brands such as myspace, facebook, youtube and so on </li></ul><ul><li>Generic keywords like &quot;fun&quot; or &quot;sex“ </li></ul><ul><li>iPhone specific keywords such as &quot;lite&quot; </li></ul>
  11. 12. Use Keyword Field and Increase Keyword Density <ul><li>App search engines have primitive ranking algorithms </li></ul><ul><li>Irrelevant in web search, not in App Search </li></ul><ul><li>Keywords imited to 255 characters in Apple’s App Store </li></ul><ul><li>More than 20% density likely not human-readable </li></ul>
  12. 13. Follow the Leader <ul><li>Top Grossing Apps in App Store and Top 50 paid and free apps provide models for your future success </li></ul>
  13. 14. Integrate Facebook or Twitter Connect <ul><li>Facebook and Twitter are two of the most popular keywords in the app store </li></ul><ul><li>Facebook’s mobile site had 2.3 M unique visitors in Oct 2009 (Ad Planner) </li></ul><ul><li>Integrating connect makes app interactive while giving app developers legitimate claim to popular keyword </li></ul>
  14. 15. Offer a Lite or Free Version <ul><li>Free is the most frequently used keyword in app store suggest, followed by lite </li></ul>
  15. 16. MARKETING <ul><li>App Store Optimization </li></ul>
  16. 17. Encourage Users to Write Reviews <ul><li>Use Appirater App script to encourage loyal users to review app </li></ul><ul><li>Trade apps for reviews at sites like Fuel My App </li></ul>
  17. 18. Promote the App on Mobile/Desktop Site <ul><li>Promote your brand where your users are </li></ul><ul><li>Use text to be found in desktop and mobile engines </li></ul>
  18. 19. Increase Downloads with AdMob App Exchange <ul><li>Free way to enable app discovery and downloads: </li></ul><ul><li> </li></ul>
  19. 20. Alert Relevant Communities Community Type URL Directories , Blogs Review sites Tech Blogs Twitter
  20. 21. Optimize with Mobile App Analytics
  21. 22. Further Reading <ul><li>How to SEO for Apple’s App Store </li></ul><ul><li> </li></ul><ul><li>12 Ways to Improve Your iPhone App Ranking </li></ul><ul><li> </li></ul><ul><li>Apple: Designing Content </li></ul><ul><li> </li></ul>
  22. 23. THANK YOU! <ul><li> </li></ul>