a presentation about touch point orchestration, and how to design customer experiences using the customer journey and multi-disciplinary design management
Insurers' journeys to build a mastery in the IoT usage
Design your business
1. design your business
designing touch points to strengthen experiences
design your business | 22 june 2010 | Erik Roscam Abbing
2.
3. zilver is a creative consultant for brand driven product and
service innovation and design management
4. working for and with international clients
in b2b en b2c industries
5. today:
design your business: two examples
designing experiences
> the customer journey
> multidisciplinair design
> design based on a central vision
tips for implementation
32. nlisis is a small B2B high tech firm that did the same as ikea,
but than via a low-budget route
see also http://www.designmanagementeurope.com/site/webfiles/DMEA2008%20Posters/FirstTime_Nlisis.pdf
42. the product
the service
the advertising
the showroom
the store
the clothing
the truck
the brochure
the website
the user’s manual
the receptionist
the packaging
etcetra