From product to ecosystem

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Keynote at "Design with a view", Fiesole July 6-8, 2012 - http://www.designwithaview.com

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From product to ecosystem

  1. Fromproduct toecosystemUser experience asflow and narrativeLuca Rosati @lucarosati lucarosati.it
  2. UX is like ahopscotch
  3. Start to be continue
  4. Start to be continue
  5. X-channelSketch by Dan Willis, dswillis.com
  6. retailer’s ability to create aseamless shopping UXacross channels is thekey factor for consumersloyaltySource: Retail TouchPoints 2011
  7. Breakingdown thesilos
  8. The case ofIstituto degliInnocenti
  9. Documentation center Historical archiveLibrary Museum
  10. Doc. Center Minori.it DigitalMuseum Thesaurus repository Historical Library archive
  11. User experienceas a flow
  12. Museum Library Web
  13. ...and narrative
  14. We are time-boundentities. We cannot think,analyze, measure withouta flow of time throughour flesh. So we are notobjects, but processes... the microhistoriesof people with objects– Bruce Sterling
  15. contemporarywayfindingis a multifacetedexploration, requiringsolutions beyond thevisual signage– Olga Surawska
  16. the right balance betweensemplicity and complexity[...] is in the concept ofrhythm which isgrounded in themodulation of difference– John Maeda
  17. rhythm as conceived inpoetic structure is a wayto build recognizablepatterns so to ensureseamless experienceacross the channels ortouchpoints
  18. Let’s recap
  19. Shift from productto ecosystemUser experience asa flow acrosschannelsRhythm as apossible key
  20. Rayuela by Gotan Project
  21. Innocenti project team Antonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center, Thesaurus Carlo Toccaceli Blasi – CIO Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti Anna Maria Maccelli, Lucia Ricciardi – Historical archive Luca Rosati – IA
  22. Photos credits1. Hopschotch – Luigi Scuderi16. Hopschotch – Sean Stephens5. Intent paths – Dan Willis7. Silos – Eirik Refsdal9. Ospedale degli Innocenti – Nicole Gottier– all retrieved in Flickr

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