Social Presence (#WVUCommMOOC)
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In the third part of this week, we will discuss a concept known as social presence, which we can define simply as the feeling of being with another person online. Why this occurs, and how, and why it ...

In the third part of this week, we will discuss a concept known as social presence, which we can define simply as the feeling of being with another person online. Why this occurs, and how, and why it is important for social media will be discussed as well.

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    Social Presence (#WVUCommMOOC) Social Presence (#WVUCommMOOC) Presentation Transcript

    • Part 3Social PresenceLOVE AT FIRST LIKE
    • QUESTIONS TO CONSIDER• Can we feel close to people through technology?• As close as face-to-face?• Closer?
    • TECHNOLOGY ANDINTERACTION• Not new – But increased• We want things to be like FtF – Right?
    • A READING BREAK• http://www.cnn.com/2009/WORLD/asiapcf/ 12/16/japan.virtual.wedding/index.html?iref =allsearch
    • A READING BREAK• Huh?• This is something I’d love to see discussion about
    • MEDIA EQUATION
    • MEDIA EQUATION Media = real life (Reeves and Nass, 1996)  Stone age brains, space age tech  If it looks like a duck…
    • WHAT IS SOCIAL PRESENCE?• Presence – “Illusion of Non-Mediation” (Lombard & Dittion, 1997)
    • WHAT IS SOCIAL PRESENCE?
    • WHAT IS SOCIAL PRESENCE?• Biocca, Harms, & Burgoon (2003) – “a sense of being with another” (p. 460) – “How well did one person feel connected to another through an interface?” (p. 464)
    • WHAT IS SOCIAL PRESENCE?• https://www.youtube.com/watch?v=PNw4o icWmWU
    • FEELING SOCIAL PRESENCE• What leads to feeling social presence? – Do we need face-to-face/nonverbals?
    • FEELING SOCIAL PRESENCE• What leads to feeling social presence? – Do we need face-to-face/nonverbals? – Research on channels has been inconclusive
    • FEELING SOCIAL PRESENCE• What do we need? – Transparency of technology? – “A sense of telepresence is felt by media users when the technology becomes transparent in the interaction” (Bracken, Pettey, Guha, & Rubenking, 2010, p. 126)
    • FEELING SOCIAL PRESENCE• What do we need? – Interaction? – Skills?
    • BEYOND BEING THERE• Hollan & Stornatta (1992) – Is FtF the gold standard? – Crutches vs. shoes – Instead of focusing on what media lack, why not focus on what they provide?
    • SP AND RELATIONSHIPS• What does this all mean for social media and relationships?
    • MORE LINKS• http://en.wikipedia.org/wiki/The_Media_Equat ion• http://jcmc.indiana.edu/vol3/issue2/lombard.h tml• Ispr.info• https://www.youtube.com/watch?v=OaDNhp WDmyg