An overview of up-to-the-minute marketing tactics in action; why they work and where they fail. Adam will explore the bleeding edge of marketing innovation and how businesses are developing value added experiences at the cross section of creativity and technology. Learn how Adam and his new creative marketing agency, Circ.us, approach integrated marketing and the decision making process associated with choosing the right tools for the job.

1. Marketing Innovation

2. Circ.us...
tells stories
through participation
and innovation.

4. What is Innovation?
Why Is Innovation Important For
Marketers?
How to Incorporate Innovative Thinking
into Your Marketing?

6. Innovation is creativity with a job to do
-John Emmerling

7. “I think my job
is done here”

8. Why bother?

9. 40% of the major corporations
that existed in America in 1975
no longer exist today*
*Winning At New Products, Robert G. Cooper

11. “Don’t blame
me, I am in the
marketing
department”

12. iCO@Circ.us
adding market value through innovation

14. iCO@Circ.us Stage One Needs Based Assessment

16. iCO@Circ.us Stage Two Storytelling

17. “The universe is made of
stories, not of atoms.” - Muriel
Rukeyser

18. iCO@Circ.us Stage Three Preparation

20. iCO@Circ.us Stage Four Opportunity Evaluation

21. Example 1 Dunkin Run

23. Example 2 Fiat Eco Drive

27. Talk is Cheap

30. Yes, there are
alternatives
to innovation.

31. “I can't understand why people are
frightened of new ideas. I'm frightened
of the old ones.”
-John Cage

32. Thank You
@adambroitman
adam@circ.us