Marketing Innovation

Circ.us...
tells stories
through participation
and innovation.

What is Innovation?
Why Is Innovation Important For
Marketers?
How to Incorporate Innovative Thinking
into Your Marketing?

Innovation is creativity with a job to do
-John Emmerling

“I think my job
is done here”

Why bother?

40% of the major corporations
that existed in America in 1975
no longer exist today*
*Winning At New Products, Robert G. Cooper

“Don’t blame
me, I am in the
marketing
department”

iCO@Circ.us
adding market value through innovation

iCO@Circ.us Stage One Needs Based Assessment

iCO@Circ.us Stage Two Storytelling

“The universe is made of
stories, not of atoms.” - Muriel
Rukeyser

iCO@Circ.us Stage Three Preparation

iCO@Circ.us Stage Four Opportunity Evaluation

Example 1 Dunkin Run

Example 2 Fiat Eco Drive

Talk is Cheap

Yes, there are
alternatives
to innovation.

“I can't understand why people are
frightened of new ideas. I'm frightened
of the old ones.”
-John Cage

Thank You
@adambroitman
adam@circ.us