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Designed for Tomorrow

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A look at how stories are the inspiration for building our future.

Originally presented at the Social Media Days 2016 in Oslo, Norway. #somed2016

Published in: Design

Designed for Tomorrow

  1. 1. Designed for Tomorrow Jeremy Tai Abbett Creative Evangelist, Google @jeremytai
  2. 2. @jeremytai HAVE THE BIGGEST STAKE IN OUR FUTURE DIRECTION Youth
  3. 3. @jeremytai Photo: Derek K. Miller Stories are how we understand our world Technology is how we choose our stories
  4. 4. @jeremytai Rate of Change You are here Disappointment Chaos/ Amazement Photo: Gabriel Santiago Linear vs. Exponential
  5. 5. @jeremytai Declining Costs x Increasing Capabilities 3D PRINTING / INDUSTRIAL ROBOTS / DRONES / SOLAR / SENSORS / BIOTECH / NEUROTECH / MEDICINE
  6. 6. @jeremytai
  7. 7. @jeremytai Yesterday Today Tomorrow
  8. 8. @jeremytai Industrial AgeMindsets of Scarcity
  9. 9. @jeremytai I do believe in the horse. The automobile is no more than a transitory phenomenon.” “ - Emperor Wilhelm II, last German Emperor & King of Prussia
  10. 10. @jeremytai
  11. 11. @jeremytai@jeremytai Heavier-than-air flying machines are impossible.” - Lord William Thomson Kelvin, Mathematician and Physicist, 1895 “
  12. 12. @jeremytai@jeremytai
  13. 13. @jeremytai There is no reason for any individuals to have a computer in their home.” “ - Ken Olsen, Founder and President of DEC, 1977
  14. 14. @jeremytai
  15. 15. @jeremytai Innovators Early Adopters Early Majority Late Majority Laggards Child's View Curiosity & creativity
  16. 16. @jeremytai Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” “ - Margaret Mead, Cultural Anthropologist
  17. 17. @jeremytai Yesterday Today Tomorrow
  18. 18. @jeremytai Information AgeMindsets of Abundance Artist: Alexandre Le Guillou
  19. 19. Progress Over the past 100 years
  20. 20. 2x Average human life span Photo: Thomas Leuthard
  21. 21. 10x Childhood mortality Photo: Thomas Leuthard
  22. 22. 10x Cost of food Photo: Thomas Leuthard
  23. 23. 100x Cost of transportation Photo: Mislav Marohnić
  24. 24. 1000x Cost of communications
  25. 25. @jeremytai Available resources Available attention Scarcity Yesterday & Today
  26. 26. @jeremytai
  27. 27. @jeremytai $29 Million Money Follows Attention From 2012 - 2014 $100 Million
  28. 28. @jeremytai
  29. 29. @jeremytai For the Win (FTW) Developed in 2009, sold in 2014 $0 $2.5 Billion
  30. 30. @jeremytai Innovators Early Adopters Early Majority Late Majority Laggards Value Driven Price Driven Child's View Curiosity & creativity
  31. 31. @jeremytai As a result of how modern society works, I managed to somehow earn a shit-ton of money.” “ - Markus “Notch” Persson, Founder of Minecraft
  32. 32. @jeremytai Yesterday Today Tomorrow
  33. 33. @jeremytai The youthful spirit is about curiosity Ask questions and find new challenges
  34. 34. Food 1
  35. 35. Mobility 2
  36. 36. Entertainment 3
  37. 37. Communication 4
  38. 38. @jeremytai Neal Stephenson The Diamond Age, 2000 Daniel Suarez Daemon, 2006 Ernest Cline Ready Player One, 2011
  39. 39. @jeremytai Ridley Scott Blade Runner, 1982 Spike Jonze Her, 2013 Mike Mills Project Los Altos , 2013
  40. 40. @jeremytai
  41. 41. @jeremytai
  42. 42. @jeremytai All progress depends on the unreasonable man.” “ - George Bernard Shaw, Irish Playwright
  43. 43. @jeremytai Yesterday Today Tomorrow Create & Empathize Develop & Adapt Find & Wait
  44. 44. @jeremytai For a glimpse of the future look at how children grow up today rather than technology. Spørsmål? Jeremy Tai Abbett Creative Evangelist jeremytai@google.com @jeremytai Film: Mike Mills, A Mind Forever Voyaging Through Strange Seas of Thought Alone: Silicon Valley Project

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