Trends : Social Computing & Mobile Technology

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เนื้อหาบรรยาย Trends : Social Computing & Mobile Technology

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Trends : Social Computing & Mobile Technology

  1. 1. Alisa  Kongthon,  Ph.D.   Speech  and  Audio  Technology  Laboratory   National  Electronics  and  Computer  Technology  Center  
  2. 2. millions   Source:  http://www.itu.int/en/ITU-­‐D/Statistics/Pages/stat/   2  
  3. 3. 3  
  4. 4. 4  
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  6. 6. 6  
  7. 7. !  Consumerization  of  IT  =  new  IT  that  first  emerges  in   the  consumer  market  spreads  into  business   organizations   7  
  8. 8. !  Expect  that  every  worker  will  become  more  mobile   !  How  to  secure  employee-­‐owned  devices  which  have   access  to  corporate  information   !  Mobile  communication,  collaboration  and  social   networking  will  become  a  corporate  need  and  a   vendor  battleground.     !  New  devices  and  app.  stores  will  drive  an  explosion   in  consumer  mobile  applications  on  all  platforms,   some  of  these  will  enter  the  enterprise   8  
  9. 9. !  !  Social  computing  technologies  combine  together  social   experience  and  computational  tools.   Social  computing  includes:     !  Social  media  services  such  as  Facebook,  Twitter  and  Wikipedia.   !  Technologies  such  as  collective  intelligence,  social  network  analysis   and  social  content  analysis  tools   9  
  10. 10. 10  
  11. 11. 11  
  12. 12. !  Media  for  social  interaction,  using  highly  accessible   and  scalable  communication  techniques.   !  The  use  of  web-­‐based  and  mobile  technologies  to   turn  communication  into  interactive  dialogue.   !  A  group  of  Internet-­‐based  applications  that  build  on   the  foundations  of  Web  2.0,  which  allows  the   creation  and  exchange  of  user-­‐generated  content.   12  
  13. 13. 13  
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  15. 15. “Collective  intelligence  is  groups  of  individuals  doing   things  collectively  that  seem  intelligent.”                       -­‐  Thomas  Malone,  Director,     MIT  Center  for  Collective  Intelligence   15  
  16. 16. !  Amazon  Mechanical   Turk   !  a  platform  on  which   crowdsourcing  tasks   called  "HITs"  (Human   Intelligence  Tasks")   can  be  created  and   publicized  and  people   can  execute  the  tasks   and  be  paid  for  doing   so.   16  
  17. 17. !  reCAPTCHA     !  uses  CAPTCHA  to   help  digitize  the  text   of  books  while   protecting  websites   from  bots   attempting  to  access   restricted  areas.     17  
  18. 18. Source:  http://en.wikipedia.org/wiki/Social_network_analysis   18  
  19. 19. Terrorist  Networks  Mapping   19  
  20. 20. !  User-­‐Generated   Content     !  any  form  of  content   such  as  video,  blogs,   discussion  form  posts,   and  other  forms  of   media  that  was  created   by  consumers  of  an   online  system  or  service   !  is  publically  available  to   others  consumers     Cover  of  Time  Magazine:     December  25,  2006  issue.   20  
  21. 21. Source:  Defining  Web  2.0,  http://jenniferbarnett.wikispaces.com/Defining+Web+2.0   21  
  22. 22. !  User-­‐generated  contents  often  contain   opinions  and/or  sentiments.   !  An  in-­‐depth  analysis  of  these  opinionated   texts  could  reveal  potentially  useful   information,  e.g.,   !  Preferences  of  people  towards  many  different   topics  including  news  events,  social  issues  and   commercial  products.   22  
  23. 23. !  Brand  monitoring   !  Reporting  on  political  or  new  product   campaigns   !  Analysis  of  social  media  content  during  crises   and  natural  disaster     23  
  24. 24. !  Privacy   !  Security   !  Work/life  balance   24  
  25. 25. Thank  you  for  your  attention  :)     25  

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