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Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
Informal Methods Of Observing People
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Informal Methods Of Observing People

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Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.
  • Photo credit: http://www.flickr.com/photos/62137160@N00/172429850/
  • Photo Credit:http://www.flickr.com/photos/56387066@N00/1810357551/
  • Photo Credit: http://www.flickr.com/photos/52494613@N00/2313873355/
  • Clip of The Persuaders (PBS miniseries)http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s49eq74&continuous=1
  • Transcript

    • 1. Informal Methodsof Observing People
      Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
    • 2. Methods
      Level of Control
    • 3. In-Depth Interviews
    • 4. In-Depth Interviews
    • 5. Focus Groups
    • 6. Focus Groups
    • 7. Participant-Observation
    • 8. Participant-Observation
    • 9. The
      Persuaders
      Chapter 4
    • 10. Contact Me
      Barbara B. Nixon, Ph.D. (ABD)
      Assistant Professor of Public Relations
      Georgia Southern University
      Life Member & Past President of the International Listening Association (listen.org)
      E-mail: bnixon@georgiasouthern.edu
      Twitter: barbaranixon
      Skype: barbara.b.nixon
      Blogs: publicrelationsmatters.com & learnercentered.wordpress.com

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