Informal Methods Of Observing People

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Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.

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Clip of The Persuaders (PBS miniseries)http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s49eq74&continuous=1

Informal Methodsof Observing People
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
Methods
Level of Control
In-Depth Interviews
In-Depth Interviews
Focus Groups
Focus Groups
Participant-Observation
Participant-Observation
The
Persuaders
Chapter 4
Contact Me
Barbara B. Nixon, Ph.D. (ABD)
Assistant Professor of Public Relations
Georgia Southern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: bnixon@georgiasouthern.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blogs: publicrelationsmatters.com & learnercentered.wordpress.com