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Informal Methods Of Observing People
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Informal Methods Of Observing People

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Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

Slides to accompany a discussion on informal research methods in Prof. Barbara Nixon's PR Research class at Georgia Southern University.

Published in Education , Technology
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  • Except where noted, content in this presentation comes from:Stacks, D. (2002). Primer of public relations research. New York: The Guilford Press.
  • Photo credit: http://www.flickr.com/photos/62137160@N00/172429850/
  • Photo Credit:http://www.flickr.com/photos/56387066@N00/1810357551/
  • Photo Credit: http://www.flickr.com/photos/52494613@N00/2313873355/
  • Clip of The Persuaders (PBS miniseries)http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02s49eq74&continuous=1

Transcript

  • 1. Informal Methodsof Observing People
    Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • 2. Methods
    Level of Control
  • 3. In-Depth Interviews
  • 4. In-Depth Interviews
  • 5. Focus Groups
  • 6. Focus Groups
  • 7. Participant-Observation
  • 8. Participant-Observation
  • 9. The
    Persuaders
    Chapter 4
  • 10. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Assistant Professor of Public Relations
    Georgia Southern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bnixon@georgiasouthern.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blogs: publicrelationsmatters.com & learnercentered.wordpress.com