Social Media Disruption with a B2B flavour presented to exclusive IBM mid-market conference October 2009. Full video links available at bluurb.wordpress.com
13. 3,000 Average advertising exposure per day Source: Advertising: It's Everywhere, Media Awareness Network
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16. Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source: IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time
17. Social media is powering & accelerating these trends The 60’s and 70’s were all about products and how to advertise them The 80’s and 90’s were all about brands and their balance sheet value Then it all went digital Now it’s all gone social
35. How can you engage in this world? OPEN AUTHENTIC TRANSPARENT
36. Entertainment Exclusives, assets Information, news, knowledge Utility or tool Fame social currency Meme Vouchers, rewards How can you engage in this world?
37. Social Media Strategic Framework Source: Steve Sponder @stevesponder blog.stevesponder.com Creative Commons: Attribution-Non Commercial-No Derivative Works 2.0 UK: Engalnd & Wales License