Social Media Marketing

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Corresponding article on http://blog.jayare.eu/articles/social-media-marketing.

A presentation about the possibilities of social media, how to use it to generate traffic and increase your online visibility.

You can find the corresponding article on http://blog.jayare.eu/articles/social-media-marketing

Published in: Business, Technology

Social Media Marketing

  1. 1. Social Media Marketing <ul><li>June 6th 2008 </li></ul><ul><li>Search Engine Marketing Forum </li></ul><ul><li>Joris Roebben </li></ul><ul><li>www.QueroMedia.com </li></ul>
  2. 2. 1. Introduction <ul><li>The internet: </li></ul><ul><li>Is changing </li></ul><ul><li>Is growing up </li></ul><ul><li>Users: </li></ul><ul><li>Want to participate </li></ul><ul><li>Want to share opinion, content, views, ... </li></ul><ul><li>Companies: </li></ul><ul><li>Should be aware </li></ul><ul><li>Should use the possibilities </li></ul>
  3. 3. 1. Introduction
  4. 4. 1. Introduction <ul><li>SMM = Social Media Marketing </li></ul><ul><li>SMO = Social Media Optimization </li></ul><ul><li>Buzz: Web 2.0 </li></ul><ul><li>“ Don’t miss this train” </li></ul><ul><li>Focus presentation: different possibilities </li></ul>
  5. 5. 2. Why Social Media Marketing?
  6. 6. 2. That’s why! <ul><li>“ Web 2.0 is a state of mind” </li></ul>
  7. 7. 3. What is Social Media Optimization?
  8. 8. 4. Possibilities SMM <ul><li>Interaction with (future) customers </li></ul><ul><li>Increased online visibility </li></ul><ul><li>“ Meeting” people </li></ul><ul><li>Improve services </li></ul><ul><li>Active feedback </li></ul><ul><li>Online reputation management </li></ul><ul><li>Change negativity into positivity </li></ul><ul><li>ONLINE PRESENCE !!! </li></ul>
  9. 9. 5. Difficulties SMM <ul><li>Effort/engagement/time </li></ul><ul><li>Open mind </li></ul><ul><li>Not easy </li></ul><ul><li>Different approach </li></ul><ul><li>Infinite number of possibilities </li></ul><ul><li>Be prepared for criticism </li></ul><ul><li>Bad: comment / good: spread the word </li></ul>
  10. 10. 6. Examples
  11. 11. 6. Examples <ul><li>Corporate Blogging </li></ul><ul><li>The power of RSS-feeds </li></ul><ul><li>Microsites </li></ul><ul><li>Online games </li></ul><ul><li>Guerilla marketing </li></ul><ul><li>Professional networking sites </li></ul><ul><li>Fun networking sites </li></ul><ul><li>Google Maps </li></ul><ul><li>Video/photo sharing sites </li></ul><ul><li>A universal campaign </li></ul>
  12. 12. 6.1 Corporate Blogging <ul><li>Set up a corporate blog </li></ul><ul><li>Fill it with relevant content </li></ul><ul><li>Free services </li></ul><ul><li>Own hosting </li></ul>
  13. 13. 6.1 Corporate Blogging
  14. 14. 6.2 RSS feeds <ul><li>“ RSS is a family of Web feed formats used to publish frequently updated content” </li></ul><ul><li>Push content </li></ul><ul><li>Users can subscribe to your content </li></ul><ul><li>News, press releases, blogs, new products, special offers, jobs, ... </li></ul>
  15. 15. 6.2 RSS feeds
  16. 16. 6.3 Microsites <ul><li>Setup a microsite to support a specific campaign or te reach a specific demographic target </li></ul><ul><li>Offer the possibility to share experiences, pictures, ideas, ... </li></ul>
  17. 17. 6.3 Microsites
  18. 18. 6.4 Online Games <ul><li>Launch an original or controversial online game to support a specific campaign </li></ul><ul><li>Keep high scores </li></ul><ul><li>Reward with prizes or discount </li></ul><ul><li>Goal: </li></ul><ul><ul><li>Promotion product/service/brand </li></ul></ul><ul><ul><li>Build database </li></ul></ul><ul><ul><li>Branding </li></ul></ul>
  19. 19. 6.4 Online Games
  20. 20. 6.5 Guerilla marketing <ul><li>Pay influential bloggers to write positive reviews </li></ul><ul><li>Send product samples to bloggers </li></ul><ul><li>Pay well-respected community members to influence online discussions </li></ul><ul><li>Comment on existing blogs </li></ul><ul><li>Do something controversial/original </li></ul><ul><li>Danger!!! </li></ul>
  21. 21. 6.6 Professional networking sites <ul><li>Build a professional network </li></ul><ul><li>Link building </li></ul><ul><li>Show expertise (Q&A) </li></ul><ul><li>Promote your services </li></ul><ul><li>Share your values </li></ul><ul><li>Start and maintain relations with (future) customers </li></ul><ul><li>Create groups </li></ul>
  22. 22. 6.6 Professional networking sites
  23. 23. 6.7 Fun networking sites <ul><li>Networking with friends </li></ul><ul><li>Get to know new people that share same interests </li></ul><ul><li>Link building </li></ul><ul><li>Create groups </li></ul><ul><li>Events </li></ul><ul><li>Targetting </li></ul><ul><li>Share blogposts/links/sites </li></ul><ul><li>Launch your own applications </li></ul>
  24. 24. 6.7 Fun networking sites
  25. 25. 6.8 Google Maps <ul><li>Put yourself on the map </li></ul><ul><li>Promote location, website, products and services, reviews, images, ... </li></ul><ul><li>Customers can comment </li></ul><ul><li>Universal search: maps in Search Engine Result Pages </li></ul><ul><li>Also: Microsoft Virtual Earth/Live Search Maps </li></ul>
  26. 26. 6.8 Google Maps
  27. 27. 6.9 Video/photo sharing websites <ul><li>Share your videos, photos, logos, commercials, ... </li></ul><ul><li>Serious, funny or controversial </li></ul><ul><li>Doesn’t even has to look professional </li></ul><ul><li>Easy for others to use and plug your content </li></ul><ul><li>Save bandwidth </li></ul><ul><li>Video: YouTube, Facebook, MySpace, GarageTV (Telenet) </li></ul><ul><li>Photo: Flickr, Facebook, ... </li></ul>
  28. 28. 6.9 Video/photo sharing websites
  29. 29. 6.10 Universal campaign: Nokia N95
  30. 30. 7. Tag Cloud <ul><li>Mash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact Users Remix Discover Exchange Remix User Generated Content Widgets Meet Social Web Friends Adaptation Share Web 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication </li></ul>
  31. 31. 7. Conclusion <ul><li>Create your own corporate website, but don’t forget to market the other channels </li></ul><ul><li>Social Media Marketing can generate a great ROI </li></ul><ul><li>Social Media Optimization improves your visibility and linkability </li></ul><ul><li>Social Media is an engagement </li></ul><ul><li>Measure your results and learn from them </li></ul>
  32. 32. 8. Q&A [email_address] www.queromedia.com

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