The 8 Building Blocks of Social Business
 

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Kate Cooper, MD from BLOOM presents the 8 building blocks to creating a successful social business, broken down into easy to manage workstreams.

Kate Cooper, MD from BLOOM presents the 8 building blocks to creating a successful social business, broken down into easy to manage workstreams.

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The 8 Building Blocks of Social Business Presentation Transcript

  • 1. WWW.BLOOMWORLDWIDE.COM THE 8 BUILDING BLOCKS OF SOCIAL BUSINESS    
  • 2. WWW.BLOOMWORLDWIDE.COM The 8 Building Blocks of Social Business 1. Business Planning 2. Governance 3. Insight & Measurement 4. Change Management & Education 5. Social Technology 6. Social Platforms 7. Social Content 8. Community Management
  • 3. WWW.BLOOMWORLDWIDE.COM Internal foundations 1  Business  Planning   • Including  objec4ve  se6ng,  KPI  iden4fica4on  and  performance  management.  Also   organisa4onal  modeling.   2  Governance   • Which  includes  social  media  guidelines,  policies,  crisis  management.   3  Insight  &  Measurement   • Which  is  all  about  deriving  business  intelligence  from  social  data  and  using  that  to  op4mize   business  and  social  media  ac4vi4es.  It  will  also  tell  you  how  well  you  are  performing  and   indicate  ways  you  could  be  doing  even  beKer.     4  Change  Management  &  Educa4on   • Cri4cal  for  embedding  Social  Business  prac4ces  and  building  the  internal  capabili4es  and   culture  to  ensure  Social  Business  thrives.    
  • 4. WWW.BLOOMWORLDWIDE.COM External foundations 5  Social  Technology   • The  tools  and  technologies  that  provide  scalable  solu4ons  to  business  needs  and  facilitate  Social  Business   prac4ces.  Well  used  examples  include  listening  tools  like  Brandwatch,  social  media  management  systems  like   Spredfast  and  internal  social  networking  tools  like  ChaKer.   6  Social  PlaUorms   • The  most  well  known  of  all  areas,  there  are  the  social  media  plaUorms  that  have  driven  adop4on  rate  sky  high.   The  landscape  is  dynamic  and  evolving  all  the  4me.  You  can  gain  significant  advantage  by  having  your  finger  on   the  social  plaUorm  pulse  and  responding  accordingly.     7  Social  Content   • The  currency  that  drives  interac4on  in  Social  Media.  Content  includes  everything  from  video,  a  tweet,  an   image  posted  on  Facebook  right  through  to  a  game,  an  app  or  brand  facilitated  user  generated  content.   8  Community  Management   • The  human  interface  between  your  brand  or  business  space  and  your  audiences.  Effec4ve  community   management  iden4fies  and  acts  upon  opportuni4es,  builds  engagement  and  rela4onships,  manages  the  more   influen4al  people  online  and  manages  some  of  the  risks  associated  with  Social  Media.    
  • 5. WWW.BLOOMWORLDWIDE.COM If you always do what you've always done, you'll always get what you've always got you’re going backwards.
  • 6. WWW.BLOOMWORLDWIDE.COM WELCOME TO THE NEW CONTEXT OF DOING BUSINESS WELCOME TO SOCIAL BUSINESS FIND OUT MORE AT WWW.BLOOMWORLDWIDE.COM @BLOOMWORLDWIDE