The document outlines the 8 building blocks of social business: 1) business planning, 2) governance, 3) insight and measurement, 4) change management and education, 5) social technology, 6) social platforms, 7) social content, and 8) community management. These building blocks include internal foundations like business planning and external foundations like social platforms. Effective use of these building blocks can help optimize business and social media activities to drive engagement and build relationships with audiences.