1.
5 ways your brand
should be engaging
Millennials in 2014
A SlideShare Presenta<on
The 18-­‐34 age group of digital na6ves

2.
Who are Millennials in 2014?
Source: BLOOM Worldwide Millennials Study 2014
Millennials display dis<nct behaviours, values and
aGtudes from previous genera<ons as a response to the
technological and economic implica<ons of the internet
! Young adults aged between 18 and 34
! Op1mis1c and engaged team players with high expecta2ons of life and
work
! Pragma2c idealists demonstra1ng a deep desire to make the world a be;er
place, combined with an understanding that doing so is complex
! Digital na2ves who intui1vely integrate media and digital technology into
their lives and expect the world to do the same
! Brand iden2fica2on is as important as religion and ethnicity when it comes
to personal iden1fiers.
www.bloomworldwide.com

3.
Why are Millennials
important to you?
Source: BLOOM Worldwide Millennials Study 2014
There are 80 million globally – they are larger than any genera<on before
them
By 2025 they will make up 75% of the global workforce
They are the upcoming economic powerhouse with vast spending power
today
Millennials are demanding that your brand and business change.
www.bloomworldwide.com

4.
5 ways your brand should be
engaging Millennials in 2014
1. Teach me
2. Explore with me
3. Distract me
4. Take me
5. Show me.
www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014

5.
Teach me
Millennials are constantly learning and
acquiring new skills.
www.bloomworldwide.com
! They know how to search online to quickly find the
informa1on they need.
! Online tutorials and ‘how to’ guides are popular with
Millennials.
Source: BLOOM Worldwide Millennials Study 2014

6.
European Millennials strongly agree that it
is important to con<nue to develop new
skills throughout life.
42%
www.bloomworldwide.com
Forty-­‐two percent
Source: BLOOM Worldwide Millennials Study 2014

7.
www.bloomworldwide.com
Facilitate con1nuous learning by
providing resources or a plaGorm for
sharing
Champion skills, both new and
tradi1onal
Open up your design and
development processes.
Teach me
Source: BLOOM Worldwide Millennials Study 2014

8.
Explore with me
Millennials love their city, but they want to
see it through new eyes.
www.bloomworldwide.com
! They want to explore secret or hidden parts of the
city they know and love
! They seek escapism and green spaces amongst the
hustle and bustle.
Source: BLOOM Worldwide Millennials Study 2014

9.
European Millennials live in urban or
suburban areas.
84%
Eighty-­‐four percent
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Source: BLOOM Worldwide Millennials Study 2014

10.
Image: James Guppy @ Flickr
Demonstrate new ways to use
urban buildings or environments
Showcase the city’s hidden past
Crowdsource ‘secret’ loca1ons
and underground spots.
Explore with me
Source: BLOOM Worldwide Millennials Study 2014

11.
Distract me
Millennials crave distrac<on and want to
escape the frustra<on or boredom of 9-­‐5.
www.bloomworldwide.com
! They want to be entertained with experiences that
allow them to escape from the day to day
! Gaming offers an immersive way to escape reality.
Source: BLOOM Worldwide Millennials Study 2014

12.
European Millennials have a strong interest
in gaming
48%
Forty-­‐eight percent
www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014

13.
Image: Sergey Galyonkin @ Flickr
Offer immersive experiences that
allow Millennials to escape reality
Provide rich audio and visuals
Create distrac1ons.
Distract me.
Source: BLOOM Worldwide Millennials Study 2014

14.
Take me
The dream of living abroad is a reality for
many Millennials.
www.bloomworldwide.com
! They are driven by their curiosity of other cultures
and the need to experience a different way of life
! For some, working abroad is a necessary solu1on to
a poor economic situa1on.
Source: BLOOM Worldwide Millennials Study 2014

15.
European Millennials would like to live and
work abroad.
47%
Forty-­‐seven percent
www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014

16.
Image: Christopher Elison @ Flickr
Help Millennials embrace new
cultures and learn different ways
of life
Provide expats with home
comforts.
Take me
Source: BLOOM Worldwide Millennials Study 2014

17.
Show me
Millennials use images to communicate
over words.
www.bloomworldwide.com
! An image will say much more to a Millennial than a
block of text
! Millennials use images as a way to prove something
happened.
Source: BLOOM Worldwide Millennials Study 2014

18.
European Millennials regularly use their
mobile phone to post photos online.
57%
Fi^y-­‐seven percent
www.bloomworldwide.com
Source: BLOOM Worldwide Millennials Study 2014

19.
Image: Androidred @ Flickr
Tell stories through images
Keep words to a minimum
Explore crea1ve ways to
encourage photo sharing.
Show me
Source: BLOOM Worldwide Millennials Study 2014

20.
Now it’s your turn to get involved!
We’re running a short and snappy survey to find out what
businesses are thinking about in their approach to digital
marke<ng to the Millennial genera<on.
If you work for a brand or organisa<on who targets (or
wants to target) Millennials, please spare 5 minutes to
complete our survey.
Click here to complete the Millennials survey
www.bloomworldwide.com

21.
For more informa<on on how to
make your digital and social
presence work harder to engage
Millennials, get in touch
Digital (social media in par6cular) ma?ers to Millennials
A SlideShare Presenta<on
www.bloomworldwide.com
@bloomworldwide
+44 (0) 1273 732 626
hello@bloomworldwide.com