Barack Obama’s Social Media Lesson to Small Businesses Presented by: Brent Leary, CRM Essentials

“ People like doing business with people they like …

“ People like doing business with people they like …

… and love doing business with people they trust!”

… and love doing business with people they trust!”

But how do you get people to like you when: They don’t know you exist They don’t live near you You don’t have a big marketing budget

But how do you get people to like you when:

They don’t know you exist

They don’t live near you

You don’t have a big marketing budget

Sales & Marketing Challenges The Problem Avg. Business has 7% awareness 90%+ of market not ready to buy Awareness = 6-7 touches per yr 80% of new sales take 8-15 contacts to gain interest Avg. salesperson abandons after 1-2 calls 50% of all leads buy – in 6-18 months Result Huge numbers of missed opportunities * Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute

The Problem

Avg. Business has 7% awareness

90%+ of market not ready to buy

Awareness = 6-7 touches per yr

80% of new sales take 8-15 contacts to gain interest

Avg. salesperson abandons after 1-2 calls

50% of all leads buy – in 6-18 months

Result

Huge numbers of missed opportunities

* Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute

Who can help us win friends and influence people in a Web 2.0 world?

Who can help us win friends and influence people in a Web 2.0 world?

Barack Obama: Yes We Can??? A Black guy… With a funny name… And that notorious middle name… Having serious pastor problems … Wearing this outfit…. Wants to be the next POTUS ? SAY WHAT?

A Black guy…

With a funny name…

And that notorious middle name…

Having serious pastor problems …

Wearing this outfit….

Wants to be the next POTUS ?

Barack Obama: He Did What??? Raised over $250M … From ordinary folks… Donating small amounts… Winning contests in Iowa, Montana, North Dakota , etc… To beat the Clintons??? That’s Pretty Audacious?

Raised over $250M …

From ordinary folks…

Donating small amounts…

Winning contests in Iowa,

Montana, North Dakota , etc…

To beat the Clintons???

How did he do it?

How did he do it?

Barack Blogs…

Barack Blogs…

Barack‘s on “ He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal Get Out The Vote (GOTV) effort into a lasting movement. ” ZDNet May 2008

Barack‘s on

Barack‘s on YouTub

Barack‘s on YouTub

Barack‘s got widgets too!

Barack‘s got widgets too!

Barack is even on

Barack is even on

And Barack Podcasts…

And Barack Podcasts…

Easy Things to Build Up Your GQ (Google Quotient) Comment on popular industry blogs Write reviews on Amazon, Epinions.com, etc. Participate in conversation already taking place Load content on sites like ScribD and Slideshare.net

Comment on popular industry blogs

Write reviews on Amazon, Epinions.com, etc.

Participate in conversation already taking place

Load content on sites like ScribD and Slideshare.net

“ Dramatize your ideas”

“ Dramatize your ideas”

New Tools of the Trade del.icio.us

“ COLT 45… it does it every time” Create content that will make people C omment O n and L ink T o it

“ COLT 45… it does it every time”

Thank You! Brent Leary [email_address] Blog WWW.BRENTLEARY.COM For More Show Info: www.BusinessTechnologyRadio.com

Brent Leary

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Blog

WWW.BRENTLEARY.COM