Social Media, Research and Statistics


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Role of social media in research and statistics

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Social Media, Research and Statistics

  1. 1. Social Media, Research and Statistics 29 January 2014 Ramesh C Sharma By picture man [GPL (], via Wikimedia Commons
  2. 2. Global IT Report 2013
  3. 3. The Networked Readiness Index 2013
  4. 4. India… 68th ranking
  5. 5. Internet Usage in India
  6. 6. A snapshot of digital India
  7. 7. National Knowledge Commission
  8. 8. Information explosion
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  11. 11. Are we lost in Ocean of data / information Photo illustration by Aurich Lawson
  12. 12. Knowing What To Do Versus Doing It – How To Handle The Information Explosion You don’t have to let the information explosion leave you with a defeated feeling.
  13. 13. Knowledge… • Creation • Transmission • Advancement
  14. 14. 7 Major Communications Revolutions 1. Printing Press Invented by German goldsmith Johann Gutenberg in 1448
  15. 15. 7 Major Communications Revolutions 2. Recorded Sound
  16. 16. 7 Major Communications Revolutions 3. Radio
  17. 17. 7 Major Communications Revolutions 4. Television
  18. 18. 7 Major Communications Revolutions 5. Personal Computer
  19. 19. 7 Major Communications Revolutions 6. Internet
  20. 20. 7 Major Communications Revolutions 7. Mobile
  21. 21. Source:
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  23. 23. Web 2.0
  24. 24. Web 1.0 vs. Web 2.0
  25. 25. Web Evolution…
  26. 26. Characteristics…
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  28. 28. …and after all is said and done… Web 3.0 is already here • What is Web 3.0
  29. 29. Internet World Connection Density Source:
  30. 30. Are you ready for it…
  31. 31. The NMC Horizon Report > 2014 Higher Education Edition Identifies top emerging technologies, trends, and challenges that will have a major impact on teaching, learning, and creative inquiry in pre-college education over the next five years. Most important key driver is that the education paradigms are shifting to include online learning, hybrid learning and collaborative models.
  32. 32. What does NMC do? Highlights six emerging technologies or practices that are likely to enter mainstream use with their focus sectors within three adoption horizons over the next five years.
  33. 33. Key Trends Accelerating Higher Education Technology Adoption
  34. 34. Significant Challenges Impeding Higher Education Technology Adoption
  35. 35. Important Developments in Educational Technology for Higher Education
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  38. 38. New Opportunities
  39. 39. 21st Century Indian Learners • Net Generation • Millennials • Digital Natives • Multi-taskers Image source:
  40. 40. Social Media Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
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  48. 48. Social Media in Research Design For many, Facebook, Twitter, online communities and the like are virtual fountains overflowing with consumer content just waiting for researchers with their buckets to scoop up every juicy detail. As someone recently put it, “[Social media] provides a gold mine of information just a click away.”
  49. 49. Using Social Media to Research Image source:
  50. 50. Role of Social Media in Research • Social Media is not just about networking with friends and family • used to increase awareness / research purposes • Knowing your target research sample / population
  51. 51. Impact of Social Media on Research • One of the healthy outcomes from the rise of social media and mobile research is that it has brought to the forefront the issue of the balance of power – or control – in research balance of power design. • Method specialists who are proponents of social media or mobile research often assert that a big advantage of these approaches is that the participant, not the researcher, controls what is shared or not shared. • Qualitative researchers, for example, have discovered the value of PINTEREST where, without any researcher involvement, they surmise the hobbies and characteristics of individuals that represent some segment of the population. • And a mobile qualitative research study empowers the participant to select when, where, and how (in what format) information is provided to the researcher. • The researcher may start with a few basic questions but it is the research participant (knowingly or not) who controls the input.
  52. 52. Research and Pinterest
  53. 53. Research and Pinterest • Projective techniques come in a variety of flavors – collage, personification, bubble drawing, role playing, etc. – there is also guided imagery, picture sorts, sentence completion, tarot cards, and more. • The types of projective techniques used by researchers has grown over the years (and continues to grow), primarily because many researchers believe that there is no limit to what is acceptable as a projective technique, and online resources such as Pinterest have broadened the projective possibilities.
  54. 54. Using SM for Research: Asking Questions
  55. 55. Google Alerts - Monitor the Web for interesting new content
  56. 56. Getting honest opinion: Social Search Functionality • Own search functionality >> Twitter, Facebook, Pinterest and LinkedIn • Can dive deeper into researching your respondents and finding out what they have to say • An honest opinion of your customers as it is a way for people to express their true feelings.
  57. 57. Social Search Functionality
  58. 58. From “Marketing Research” to “Marketing Information” in 2020 The continued growth in technology will result in the “digitization of everything” which will result in a “paradigm shift” in marketing research tools and techniques. And in 10 years the “leading-edge companies will address 80% of their marketing issues by ‘fishing the river’ of information.” Fishing, as in mining clicks, blogs, communities, videos, anything and anywhere people virtually connect. …Ian Lewis
  59. 59. SOCIAL MEDIA and RESEARCH “The Social Web has multiplied the voice of the customer, listening and responding quickly is more important than ever for success”
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  62. 62. Users Behavior Dynamics in Online Social Networks Mission To achieve a better understanding about direct/indirect cyber threats in popular social networking websites like: Facebook, Twitter, Google+, LinkedIn and Netlog.
  63. 63. Social Media Tools in Education (a) Used for social networking >> Facebook or Twitter (b) Designed for sharing user-generated content >> blogs, YouTube, or Flickr.
  64. 64. Factor Analysis through Social Media fsTun2GD9&sig=JTbLhKKk_ZgOcxR9cWQl9G3Noi8&hl=en&sa=X&ei=YxT5UozsJIiVrAesYC4AQ&ved=0CDoQ6AEwAw#v=onepage&q=factor%20analysis%20and%20social%20media&f=false
  65. 65. How to apply Factor analysis to social media data? fsTun2GD9&sig=JTbLhKKk_ZgOcxR9cWQl9G3Noi8&hl=en&sa=X&ei=YxT5UozsJIiVrAesYC4AQ&ved=0CDoQ6AEwAw#v=onepage&q=factor%20analysis%20and%20social%20media&f=false
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  69. 69. Publishing Research
  70. 70. Changing Research Communication • Essentially, social media has changed research communication from presentation to CONVERSATION. • Cranston: “This increasing emphasis on two way communication and conversation has transformed organisational communications and is crucial to effective online knowledge sharing.”
  71. 71. Quick Sharing of knowledge • Harnessing the knowledge sharing capacity of an existing community (such as Twitter, Facebook, LinkedIn) opens new routes of access. • Evidence travels via existing networks so that the burden of communication no longer hangs solely on journal publication and distribution.
  72. 72. medium shapes the message • The DFID research twitter community has over 10,000 followers. While DFID research tweets directly to its followers daily, the real power lies in the retweets.
  73. 73. Role of Twitter
  74. 74. But the story has changed • Social media has altered the traditional parameters of storytelling. • Now, a story can consist of only a few words or just an image. • Linked data and online materials mean that communication need only begin the story; it directs the audience to wear the evidence can be found. • It lets the existing conversation develop and tell the story.
  75. 75. Reaching Audiences • With the emergence of younger platforms, such as Google+ and Pinterest, it is becoming steadily easier for researchers to reach audiences in innovative and engaging ways.
  76. 76. Statistics and Social Media • • • • Trendalyzer From Wikipedia, the free encyclopedia An example of Trendalyzer software use: Gapminder World Trendalyzer is an information visualization software for animation of statistics that was initially developed by Hans Rosling's Gapminder Foundation in Sweden. In March 2007 it was acquired by Google Inc.. The current beta version is a Flash application that is preloaded with statistical and historical data about the development of the countries of the world.
  77. 77. use Gapminder tools in your classroom
  78. 78. OECD EXplorer
  79. 79. OECD Many Eyes
  80. 80. Many Eyes • Many Eyes is a site where users can explore through visualizations, participate creating visualizations, uploading data set and learn more. • Many Eyes, as we can read in its home page, “is a bet on the power of human visual intelligence to find patterns…It is that magical moment we live for: an unwieldy, unyielding data set is transformed into an image on the screen, and suddenly the user can perceive an unexpected pattern.”
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  88. 88. wbiehelpdesk/statistics/statistical-trends
  89. 89. Gini coefficient of Education
  90. 90. Gini Indexes
  91. 91. Facebook data analysis and visualisation