What your Startup can learn from Campaigns

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A presentation I gave at sxsw entitled "What your startup can learn from Barack Obama and Howard Dean"

Published in: News & Politics, Technology

What your Startup can learn from Campaigns

  1. What your startup can learn from the political internet campaigns
  2. Have an Opponent
  3. Your opponent is not your competition
  4. Barack Obama > Status Quo Howard Dean > Iraq War Sunlight Labs > Undue Influence
  5. 37Signals > Enterprisey-ness Meetup > Being Alone Twitter > Being Disconnected
  6. This Panel > Bad SxSW Panels
  7. Use your opponent to craft narrative
  8. Create the illusion of intimacy with your customers
  9. Let your customers meet each other. Physically.

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