Law Practice Management Update

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A powerpoint on Law Practice Management, with updates on Social Media, Blogging, 2k12 Authorship and Marketing. Message me if you would like my notes.

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Law Practice Management Update

  1. 1. Law Practice Management Update Nalini S. Mahadevan email: nmahadevan@lowenbaumlaw.com website: www.lawyersyoucantalkto.com blog: www.lawyersyoucantalkto.com/blog1
  2. 2. Build it and they will come!• ‘Old World’ Marketing Methods• Small Law Firm Tips• My New Tool Kit• Marketing To Lawyers & Non-Lawyers• Strategic Marketing• SWOT Analysis• In 5 years…2
  3. 3. ‘Old World’ Marketing Methods• Promotional Material• Print Media• Networking• Authorship• Presentations3
  4. 4. Small Law Firm Tips • Marketing Plan • Press Releases • Be the Go-To Person • Focus on Billable Time4
  5. 5. Small Law Firm Tips • Ancillary Businesses • Trade & Commerce Associations • Annual Firm Retreat5
  6. 6. Small Law Firm Tips • Brainstorm • Develop a Niche • Develop Leadership • Short Term Goals & Long Term Plans6
  7. 7. My New Tool Kit • Revamping the Newsletter: iContact • Social Media: Virtual Networking • Authorship in 2k127
  8. 8. Revamping the Newsletter: iContact8
  9. 9. Social Media: Virtual Networking • Brand your Product: - Facebook - Twitter - LinkedIn • Everything at Once: Hootsuite9
  10. 10. Facebook10
  11. 11. Twitter11
  12. 12. LinkedIn12
  13. 13. HootSuite: Facebook Profile13
  14. 14. HootSuite: Facebook Page14
  15. 15. HootSuite: Twitter15
  16. 16. HootSuite: LinkedIn16
  17. 17. Social Media: Risks • Unintended Relationships • Confidentiality Violations • Conflicts of Interest • Unauthorized Practice of Law17
  18. 18. Social Media: Risks • Ex-Parte Contact • Internet Scams • Copyright Issues • Facebook18
  19. 19. Social Media: Policy • Create a Policy • Advantages & Risks • Ethics • Disclaimer • “Initial Inquiries”19
  20. 20. Authorship in 2k12 • Ezine Articles • GoArticles • Blogging20
  21. 21. Ezine Articles21
  22. 22. GoArticles22
  23. 23. Blogging www.lawyersyoucantalkto.com/blog23
  24. 24. Marketing to Lawyers How? • Articles • Presentations & Conferences • Volunteer • Expertise24
  25. 25. Marketing to Non-Lawyers • Clients • Ethics • Disclaimers • Advertising Rules • ABA Rules • MO Rules25
  26. 26. Strategic Marketing • Reputation • Networking on the ‘Net • Networking in Person26
  27. 27. Strategic Marketing: Branding • Elevator Speech • Catch Phrase • Logo • Website, Social Media, Blogging • Promotional Material27
  28. 28. Strategic Marketing: Clients • All the world’s a client! • Everyone You Meet • Ongoing Announcements28
  29. 29. SWOT Analysis Input Your Factors29
  30. 30. In 5 years… • What will your practice look like? • Future-casting • Dream Big30

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