Alarming Social Media Statistics for Real Estate Professionals

4,216 views

Published on

Did you know that if Facebook were a country it would be the 4th most populous in the world? Or that 84% of home buyers consult the Internet when searching for a home? Here are the latest usage statistics on social networks that every Real Estate Professional needs to know.

Published in: Real Estate, Technology, Business
0 Comments
11 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,216
On SlideShare
0
From Embeds
0
Number of Embeds
223
Actions
Shares
0
Downloads
1
Comments
0
Likes
11
Embeds 0
No embeds

No notes for slide

Alarming Social Media Statistics for Real Estate Professionals

  1. 1. “Two-thirds of the worlds population visit Social Networks or Blogging Sites” Nielsen Online http://blog.nielsen.com/nielsenwire/wp- content/uploads/2009/03/nielsen_globalfaces_mar09.p df
  2. 2. “Social Networks and Blogging Sites account for 10% of all time spent on the Internet.” Nielsen Online http://blog.nielsen.com/nielsenwire/wp- content/uploads/2009/03/nielsen_globalfaces_mar09.p df
  3. 3. “Member Communities have grown more than twice as much as any other online sector in the past year.” Nielsen Online http://blog.nielsen.com/nielsenwire/wp- content/uploads/2009/03/nielsen_globalfaces_mar09.p df
  4. 4. “Between December 2007 and December 2008, the amount of time spent on Member Community sites rose to 45 billion minutes (63%); and on Facebook to 20.5 billion minutes (566%).” Nielsen Online http://blog.nielsen.com/nielsenwire/wp- content/uploads/2009/03/nielsen_globalfaces_mar09.p df
  5. 5. “Facebook has 37.7 million users between 35 and 64 years old” Nielsen Online http://blog.nielsen.com/nielsenwire/wp- content/uploads/2009/03/nielsen_globalfaces_mar09.p df
  6. 6. “50% of Internet users in the US regularly read blogs.” eMarketer (May 2008) http://technorati.com/blogging/state-of- the-blogosphere/
  7. 7. “12% of Internet users in the US have their own blog.” eMarketer (May 2008) http://technorati.com/blogging/state-of- the-blogosphere/
  8. 8. “On average, bloggers use 5 different techniques to drive traffic to their blog.” Technorati (2008) http://technorati.com/blogging/state-of- the-blogosphere/
  9. 9. “In July of 2009, Twitter had over 23 million unique visitors.” Compete.com http://siteanalytics.compete.com/twitter. com/
  10. 10. “In August of 2009, LinkedIn reached 45 million registered users.” Techcrunch.com http://www.techcrunch.com/2009/08/1 2/linkedin-reaches-45-million-users/
  11. 11. “LinkedIn averages 16 million monthly unique visitors.” comScore http://www.techcrunch.com/2009/08/1 2/linkedin-reaches-45-million-users/
  12. 12. “72% of employers plan to invest more in recruiting through social networks.” Jobvite (2009) http://www.jobvite.com/Recruiting/Jobvi te-2009-Social- Recruitment-Survey.aspx
  13. 13. “YouTube is the #1 video site on the web, with 300 million visitors each month.” Clean Cut Media (2009) http://www.thatagency.com/design-studio- blog/2009/07/social-media-statistics-for-2009/
  14. 14. “72.5% of people in the US regularly go online.” InternetWorldStats.com http://www.gstatic.com/youtube/engagement /platform/autoplay/advertise/downloads/You Tube_InTheKnow.pdf
  15. 15. “47% of YouTube’s users have annual incomes of over $75,000.” http://www.gstatic.com/youtube/engage ment/platform/autoplay/advertise/down loads/YouTube_InTheKnow.pdf
  16. 16. “15 hours of video are uploaded to YouTube every minute.” YouTube Internal Data, February 2009 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  17. 17. “Over 100,000,000 videos are viewed on YouTube daily .” YouTube Internal Data, February 2009 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  18. 18. “Channel subscriptions and user uploads to YouTube doubled from 2008 to 2009.” YouTube Internal Data, February 2009 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  19. 19. “50.2 million YouTube users are over the age of 35.” Nielson (December 2008) http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  20. 20. “In 2008, YouTube averaged 80.7 million unique users.” Nielson (December 2008) http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  21. 21. “If YouTube were a country, it would be the third-most populated in the world .” comScore http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  22. 22. “The average US viewer spends more than 5 hours each month watching online videos.” comScore Video Metrix, December 2008 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  23. 23. “The average online video is 3.2 minutes long.” comScore Video Metrix, December 2008 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  24. 24. “4.1% of US Internet users have uploaded a video to a website in the last month.” Mediamark Research & Intelligence, January 2009 http://www.gstatic.com/youtube/engagement/plat form/autoplay/advertise/downloads/YouTube_InT heKnow.pdf
  25. 25. “55% of REALTORS® would like to receive information on real estate productivity & enhancement tools for their mobile device.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/54d719804f2807a ca5f1e74e813808c1/2009+Tech+Report+- +v1.pdf?MOD=AJPERES&CACHEID=54d719804f2807aca5f1e7 4e813808c1
  26. 26. “In 2008, 32% of REALTORS® used social media sites. In 2009, the number rose to 84%.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/54d719804f2807a ca5f1e74e813808c1/2009+Tech+Report+- +v1.pdf?MOD=AJPERES&CACHEID=54d719804f2807aca5f1e7 4e813808c1
  27. 27. “25% of REALTORS® post to their own blog for business purposes.” 2009 REALTOR® technology report http://www.realtor.org/wps/wcm/connect/54d719804f2807a ca5f1e74e813808c1/2009+Tech+Report+- +v1.pdf?MOD=AJPERES&CACHEID=54d719804f2807aca5f1e7 4e813808c1
  28. 28. “By 2010 Gen Y will outnumber Baby Boomers, 96% of them have joined a social network .” Grunwald Associates National Study http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  29. 29. “1 out of every 8 couples married in the U.S. in 2008 met via social media.” McKinsey Study http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  30. 30. Years to reach 50 millions users: Radio 38 Years TV 13 Years Internet 4 Years iPod 3 Years United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  31. 31. Facebook added 100 million users in less than 9 months. United Nations Cyberschoolbus Document http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  32. 32. If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia Facebook.com http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  33. 33. “80% of companies use LinkedIn as a primary tool to find employees.” jobvite http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  34. 34. “The fastest growing demographic on Facebook is females aged 55-65.” Inside Facebook Blog http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  35. 35. “More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos) are shared on Facebook daily.” Facebook.com http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  36. 36. “In the near future we will no longer search for products and services they will find us via social media.” Socialnomics http://socialnomics.net/2009/08/11/statistics- show-social-media-is-bigger-than-you-think/
  37. 37. “77% of buyers use the web as a resource to find a home.” National Association of Realtor Profile of Home Buyers and Sellers http://www.buy-and-sell-house-fast.com/buy- house/buy-a-house-online.shtml
  38. 38. “Agents who want to maintain their competitive edge will need to become familiar with the ever growing array of online consumer home-buying tools, broaden their online presence, and enhance their communication with clients through the use of the latest Web trends such as blogs and podcasts .” CAR- 2006 Internet versus Traditional Buyers Survey http://www.car.org/economics/currentresearch/2 006currentresearch/internetbuyer2006/?version= 1
  39. 39. “In 2006, Internet buyers spent 2.2 weeks looking for the home they ultimately purchased, compared with 7.1 weeks for traditional buyers.” C.A.R.'s 2006 Internet Versus Traditional Buyer Survey http://www.car.org/newsstand/crem/forbrokersandma nagers2/march20082/Whatinternetbuyerswant/
  40. 40. “Daily use of social media by adults rose from 8% in 2005 to 35% in 2009.” http://ateblog.com/social-media-for-realtors- should-you-really-care-about-it-absolutely-yes/
  41. 41. “66% of LinkedIn users are decision makers or have influence in the purchase decisions at their companies.” http://socialmediastatistics.wikidot.com/linkedin/
  42. 42. “There are over 3 million tweets posted to Twitter every day” http://socialmediastatistics.wikidot.com/twitter
  43. 43. “80% of Twitter posts are made via mobile phone.” http://socialmediastatistics.wikidot.com/twitter
  44. 44. “The median age of a Twitter user is 31.” http://www.marketingnewconstruction.com/tag/s ocial-media/
  45. 45. “44% of Inc. 500 companies consider social media technologies ‘very important’ for their business/marketing strategy.” http://www.umassd.edu/cmr/studiesresearch/blo gstudy5.pdf
  46. 46. What Repeat Buyers Want Most From Real Estate Professionals Help you find the right house to purchase - 53% Help with price negotiations - 13% Tell you what comparable homes are selling for - 11% Help determining how much buyer can afford - 11% Help with paperwork - 8% Help find and arrange financing - 2% 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
  47. 47. Information Sources Used in Home Search Real estate agent - 84% Internet -84% Yard sign - 59% Open house - 48% Home book/magazine - 31% Builders - 24% Television - 9% Billboard - 7% Relocation company - 5% 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
  48. 48. “50% of REALTORS® communicate with their clients by e-mail more than 50% of the time.” 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
  49. 49. “More than 90 percent of home buyers 44 years old or younger used the Internet as a source of information during the home buying process.” 2008 National Association of REALTORS® Profile of Home Buyers and Sellers
  50. 50. “Internet Buyers preview an average of 6.65 homes before buying, while the traditional buyer previews 21.7.” http://www.squidoo.com/realestatewebsitesta tistics
  51. 51. “The average Internet buyer invests 6 weeks of research before contacting an agent. The traditional buyer researches homes for less than 2 weeks before contacting a Real Estate Agent.” With this in mind, who do you think is going to be the easier client? http://www.squidoo.com/realestatewebsitesta tistics
  52. 52. http://DougDevitreDelivers.com

×