The document discusses techniques used to create a cohesive promotional package for a film called "Delilah" across different media. Key points: 1) The same font ("MoonFlower") was used throughout posters, magazines, and film trailers to create a consistent and unique brand identity reflecting the independent genre. 2) Colors and imagery focused on the main character Delilah to link the different media and show her as the protagonist. 3) Elements like clothing, shots, and taglines were repeated across media to anchor and reference each other, conveying the film's non-stereotypical romantic plot.

1. Used a variety of techniques in order to gain
consistency throughout my promotional package

2. Magazine
DELI
LAH
Poster
Film trailer
Throughout my packages I used the same font styles to portray a sense of
continuity and brand identity. Using the ‘MoonFlower’ font off Dafont.com it
portrayed a handwritten element which was very personal and unique
reflecting that of our independent genre.
Adapting different themes to that same font style to match
with each of my media products. As for the poster I changed
the style to white to stand out with a hint of emboss.
As for my magazine cover
I used a different block
font which was spread out
but bold of r the
masthead. Still playing on
the simplistic theme I
wanted to portray through
my media constructions
To get a sense of brand identity I used the
same font style on throughout, echoing the
logo for the film ‘Delilah’ on all my media
products. Matching the colours and format
from the trailer title reference at the end on
my Poster to anchor each other.

3. Poster Magazine Film Trailer
I tried to gain a sense of repetition of
the characters emotion in each,
trying to interpret the same clothing
in both the poster and magazine
which reflected a still from the film
trailer. Using the jacket and same
clothes from one still shot to act as a
pin point for a section in the trailer.
In my magazine and
poster I wanted the key
character to be the main
aspect of each, reflecting
the connotations of her
name Delilah. Showing
she is the key protagonist
in the film.
In order to have a cohesive package all
the medias had to link together, that’s
why in each I focused on the main
character and tried to show how she was
confused but the events that happen to
her in the trailer.

4. Film Still
PosterMagazine
I looked up my colour schemes for
each media products using Adobe
Kuler. Aiming to have match them
having them all of a neutral tone with
pinks and blue’s which reflect a
calming and inviting tone.
The main colour I wanted to include
was blue purely because it reflects a
trustworthy and authoritative tone.

5. On my poster design I included the unconventional tagline to
define the romance genre on how it’s against stereotypical
romance conventions. Having a more realistic approach to
romance films which don’t end up with a happy ending.
On my magazine I visually made it obvious of
it’s target market by adding the ‘Independent
film magazine’ showing that the film is of an
independent genre.
On my trailer there are a variety of things in which portray
my genre through props, light leaks etc.