Seven Keys to
Brought to you by Beth Rie!er of
Keys 2 Success Marketing
Seven Keys to LinkedIn Success
Graduate of NDSU in Business Administration
Been in marketing for over 15 years
Built a business $om scraps using social media
Created a proven strategy for Event Marketing
LinkedIn proﬁles genera"y rank in the top 5 of search results for your ﬁrst and last name
There are over 259 mi"ion users, 84 mi"ion in the US and 40% of users access LI daily
People join LinkedIn to NETWORK!
LinkedIn Success Key One
Determine your purpose for being on LinkedIn
Is it to be found in searches?
Is it a professional representation of you?
LinkedIn Success Key Two
Get a good proﬁle picture!
LinkedIn Success Key Three
Goal is to get to “A" Star”
Your industry and location
At least 50 connections
Up-to-date current position (with
Avoid self-ascribed attributes (hard
Two past positions
Volunteer & causes section, this can set
you apart $om the rest
Projects you are currently working on
Your ski"s (minimum of 3 but I su!est at
A proﬁle photo
LinkedIn Success Key Four
Review your proﬁle settings, make sure your proﬁle is
Make consistent posts
Join groups, participate in conversations, start
LinkedIn Success Key Five
LinkedIn Success Key Six
Keywords~they need to be speciﬁc as well as laced throughout many diﬀerent
areas of your proﬁle!
Summary~most import part of your proﬁle, allows you to the most space to
write about yourself & why someone should hire you!
Skills and Expertise
Wi" you be an open
LinkedIn Success Key Seven
Inviting people to connect, how do
you know them?
Changing standard text
Saying THANK YOU
Are you a vet? If so, you can get ONE FREE YEAR of
the job seeker subscription!
Connect with me on LinkedIn!