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Seven Keys to
LinkedIn Success
Brought to you by Beth Rie!er of
Keys 2 Success Marketing
Seven Keys to LinkedIn Success
Graduate of NDSU in Business Administration
Been in marketing for over 15 years
Built a business $om scraps using social media
Created a proven strategy for Event Marketing

Why LinkedIn?
LinkedIn profiles genera"y rank in the top 5 of search results for your first and last name
There are over 259 mi"ion users, 84 mi"ion in the US and 40% of users access LI daily
People join LinkedIn to NETWORK!
LinkedIn Success Key One
Determine your purpose for being on LinkedIn
Is it to be found in searches?
Is it a professional representation of you?
LinkedIn Success Key Two
Get a good profile picture!
LinkedIn Success Key Three

Goal is to get to “A" Star”
Profile Strength
Your industry and location

At least 50 connections

Up-to-date current position (with
description)

Avoid self-ascribed attributes (hard
working, etc)

Two past positions

Volunteer & causes section, this can set
you apart $om the rest

Your education
Projects you are currently working on
Your ski"s (minimum of 3 but I su!est at
least 10)
A profile photo
LinkedIn Success Key Four
Review your profile settings, make sure your profile is
public
Make consistent posts
Join groups, participate in conversations, start
conversations
LinkedIn Success Key Five

Claim your
public URL
LinkedIn Success Key Six
Keywords~they need to be specific as well as laced throughout many different
areas of your profile!
Headline
Summary~most import part of your profile, allows you to the most space to
write about yourself & why someone should hire you!
Current Job
Previous Jobs
Skills and Expertise
Recommendations
LinkedIn Success

Wi" you be an open
networker?
LinkedIn Success Key Seven
Connections
Inviting people to connect, how do
you know them?
Changing standard text
Saying THANK YOU
LinkedIn Success

Are you a vet? If so, you can get ONE FREE YEAR of
the job seeker subscription!
http://linkedinforbusiness.net/veterans-can-benefit-linkedin/
LinkedIn Success

Connect with me on LinkedIn!
www.linkedin.com/in/bethrie!er

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7 Keys to LinkedIn Success

  • 1. Seven Keys to LinkedIn Success Brought to you by Beth Rie!er of Keys 2 Success Marketing
  • 2. Seven Keys to LinkedIn Success Graduate of NDSU in Business Administration Been in marketing for over 15 years Built a business $om scraps using social media Created a proven strategy for Event Marketing Why LinkedIn? LinkedIn profiles genera"y rank in the top 5 of search results for your first and last name There are over 259 mi"ion users, 84 mi"ion in the US and 40% of users access LI daily People join LinkedIn to NETWORK!
  • 3. LinkedIn Success Key One Determine your purpose for being on LinkedIn Is it to be found in searches? Is it a professional representation of you?
  • 4. LinkedIn Success Key Two Get a good profile picture!
  • 5. LinkedIn Success Key Three Goal is to get to “A" Star”
  • 6. Profile Strength Your industry and location At least 50 connections Up-to-date current position (with description) Avoid self-ascribed attributes (hard working, etc) Two past positions Volunteer & causes section, this can set you apart $om the rest Your education Projects you are currently working on Your ski"s (minimum of 3 but I su!est at least 10) A profile photo
  • 7. LinkedIn Success Key Four Review your profile settings, make sure your profile is public Make consistent posts Join groups, participate in conversations, start conversations
  • 8. LinkedIn Success Key Five Claim your public URL
  • 9. LinkedIn Success Key Six Keywords~they need to be specific as well as laced throughout many different areas of your profile! Headline Summary~most import part of your profile, allows you to the most space to write about yourself & why someone should hire you! Current Job Previous Jobs Skills and Expertise Recommendations
  • 10. LinkedIn Success Wi" you be an open networker?
  • 11. LinkedIn Success Key Seven Connections Inviting people to connect, how do you know them? Changing standard text Saying THANK YOU
  • 12. LinkedIn Success Are you a vet? If so, you can get ONE FREE YEAR of the job seeker subscription! http://linkedinforbusiness.net/veterans-can-benefit-linkedin/
  • 13. LinkedIn Success Connect with me on LinkedIn! www.linkedin.com/in/bethrie!er