More Related Content Similar to Who uses facebook (20) More from Rather Inventive (15) Who uses facebook5. 29 Million users in UK http://www.clicky.co.uk/2011/03/uk-facebook-statistics-for-march-2011/ 6. 44% Mobile users worldwide Based on worldwide users http://www.facebook.com/press/info.php?statistics 7. 58% users are female Based on worldwide users http://smedio.com/2011/06/22/women-are-taking-over-the-social-web/ 12. Female Aged 20 - 29 Uses Facebook to: - be in touch with clothing trends - find places to visit - arrange days out 13. Male Aged 40 - 49 Uses Facebook to: - keep in touch with children - share holiday photos - catch up with old school friends Editor's Notes Hello Ben from Rather In... Types of people How to use this info How Personal or business? Interesting 50% log on every day Slight older data FB has quantity does it have quality? Facebook more consumer focussed? Same for MySpace 57% Twitter 64% LinkedIn male dopminated 63% Huge amounts Recognise any investors? After Valentines understandable Before Christmas - Harsh! Useful for counsellors and dating agencies? Users 60% under 30 30% 30-50 ASK: Who knows this Do you interact with them Any success stories Depends who they are If your audience is... Chances are they're on Facebook Potential audience 6.5M Smaller audience 1.2M Even less when you get specific So much for stats how can I use it in business Highly targeted Low engagement Develop a community Must be interesting Talk with you customers Makes it easy for them to tell others about you Route for B2B Getting in touch with retail consumer based companies Interested in learning more...