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IM Club: Is Google+ a Facebook Killer

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Slides from our Internet Marketing Club held on January 2012

Published in: Business, Technology
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IM Club: Is Google+ a Facebook Killer

  1. 1. IM Club 11 Jan 2012
  2. 2. What is IM Club? Share & learn Increase conversions Develop strategy  Ask questions Have fun!
  3. 3. Agenda Part 1 Is Google+ a Facebook killer? Break Part 2 Q/A Actions Next meeting
  4. 4. Is Google+ a Facebook killer?
  5. 5. <ul><ul><li>Google+ is Google’s version of a social networking platform  </li></ul></ul><ul><ul><li>Google+ has tried to combine the best features of Facebook, Twitter and LinkedIn plus some new features. </li></ul></ul><ul><ul><li>It is seen as the closest competitor to Facebook </li></ul></ul>
  6. 6. <ul><ul><li>40 million worldwide* </li></ul></ul><ul><ul><li>69% / 29% Male to Female split**  </li></ul></ul><ul><li>* Count from Google in October 2011 </li></ul><ul><li>** Based on a sample set of 89,115 Google+ Profiles. </li></ul>
  7. 7. How it works
  8. 8. Stream
  9. 9. Share
  10. 10. Circles
  11. 11. Circles
  12. 12. Business page
  13. 13. Google +1
  14. 14. Hangouts
  15. 15. Hangouts
  16. 16. Roundup <ul><ul><li>+1’s and shares appear to affect page position </li></ul></ul><ul><ul><li>Separate work and social updates </li></ul></ul><ul><ul><li>Hangouts look promising  </li></ul></ul><ul><ul><li>Clean, simple design (at the moment) </li></ul></ul><ul><ul><li>Able to share more than 140 chars </li></ul></ul><ul><ul><li>More open than Facebook which limits what's found in Google’s search </li></ul></ul>
  17. 17. How does Google+ fit in with your marketing strategy Discuss
  18. 18. Break (phew)
  19. 19. Is Google+ a Facebook killer?
  20. 20. Inventive Workshop G+ Page https://plus.google.com/u/0/b/102761655839018476751/  
  21. 21. What do you need help with right now? Q/A
  22. 22. Topics for next time
  23. 23. What improvements are you going to make in the next 30 days? Take away actions
  24. 24. Sign up online for just £75 a month http://inventiveworkshops.com/inventive-marketing-club/   Not in the Club?

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