Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IM Club: Is Google+ a Facebook Killer


Published on

Slides from our Internet Marketing Club held on January 2012

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

IM Club: Is Google+ a Facebook Killer

  1. 1. IM Club 11 Jan 2012
  2. 2. What is IM Club? Share & learn Increase conversions Develop strategy  Ask questions Have fun!
  3. 3. Agenda Part 1 Is Google+ a Facebook killer? Break Part 2 Q/A Actions Next meeting
  4. 4. Is Google+ a Facebook killer?
  5. 5. <ul><ul><li>Google+ is Google’s version of a social networking platform  </li></ul></ul><ul><ul><li>Google+ has tried to combine the best features of Facebook, Twitter and LinkedIn plus some new features. </li></ul></ul><ul><ul><li>It is seen as the closest competitor to Facebook </li></ul></ul>
  6. 6. <ul><ul><li>40 million worldwide* </li></ul></ul><ul><ul><li>69% / 29% Male to Female split**  </li></ul></ul><ul><li>* Count from Google in October 2011 </li></ul><ul><li>** Based on a sample set of 89,115 Google+ Profiles. </li></ul>
  7. 7. How it works
  8. 8. Stream
  9. 9. Share
  10. 10. Circles
  11. 11. Circles
  12. 12. Business page
  13. 13. Google +1
  14. 14. Hangouts
  15. 15. Hangouts
  16. 16. Roundup <ul><ul><li>+1’s and shares appear to affect page position </li></ul></ul><ul><ul><li>Separate work and social updates </li></ul></ul><ul><ul><li>Hangouts look promising  </li></ul></ul><ul><ul><li>Clean, simple design (at the moment) </li></ul></ul><ul><ul><li>Able to share more than 140 chars </li></ul></ul><ul><ul><li>More open than Facebook which limits what's found in Google’s search </li></ul></ul>
  17. 17. How does Google+ fit in with your marketing strategy Discuss
  18. 18. Break (phew)
  19. 19. Is Google+ a Facebook killer?
  20. 20. Inventive Workshop G+ Page  
  21. 21. What do you need help with right now? Q/A
  22. 22. Topics for next time
  23. 23. What improvements are you going to make in the next 30 days? Take away actions
  24. 24. Sign up online for just £75 a month   Not in the Club?