Comp 107 cep 7

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Comp 107 cep 7

  1. 1. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-Commerce: Fundamentals and Applications Chapter 1 : Introduction D.Balaganesh LINCOLN UNIVERSITY COLLGE 1
  2. 2. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Outline • Electronic commerce and physical commerce • The DIGITAL phenomenon • Looking at e-commerce from different perspectives • Different types of e-commerce • Examples of the types of e-commerce • Some e-commerce scenarios • Effect of e-commerce • Advantages of e-commerce • Myths about e-commerce development and implementation • System model of this book D.Balaganesh LINCOLN UNIVERSITY COLLGE 2
  3. 3. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Digital Phenomenon • What do you think? • What are the drivers of e-commerce? D.Balaganesh LINCOLN UNIVERSITY COLLGE 3 Data networks Intense competition Globalization Information age Technologies Automation Low cost high quality products/services DIGITAL
  4. 4. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Types of Commerce D.Balaganesh LINCOLN UNIVERSITY COLLGE 4 Commerce Electronic Commerce Physical or Traditional Commerce Internet Commerce   Business focused e-commerce Consumer focused e-commerce
  5. 5. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-commerce from different perspectives • Three layer models for e-commerce (e.g. Zwass’s model). • E-business: a wider perspective than e- commerce. • E-commerce improves the value chain. • E-commerce provides an effective tool for building, managing and enhancing these relationships. D.Balaganesh LINCOLN UNIVERSITY COLLGE 5
  6. 6. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Different types of E- Commerce D.Balaganesh LINCOLN UNIVERSITY COLLGE 6 Business (organization) Customer (individual) Business (organization) Customer (individual) B2C (e.g Amazon) C2B (e.g Priceline) C2C (e.g eBay) B2B (e.g TPN)
  7. 7. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Examples • B2C: www.amazon.com • C2C: www.eBay.com • B2B: www.tpn.com • C2B: www.priceline.com Let’s visit these web sites in turn and discuss its features. D.Balaganesh LINCOLN UNIVERSITY COLLGE 7
  8. 8. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-commerce scenarios • Retailing • Servicing • Publishing • Supply chain management Discussion: How are they changing? D.Balaganesh LINCOLN UNIVERSITY COLLGE 8
  9. 9. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING What are the advantages of e- commerce? • To consumers (think about the consumer buying process: search, evaluate and execute): • To businesses (think about the common objective of every business): D.Balaganesh LINCOLN UNIVERSITY COLLGE 9
  10. 10. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Discussion • How should different departments participate in an e-commerce project? – Management – Marketing – Production – Finance – Procurement – Customer support D.Balaganesh LINCOLN UNIVERSITY COLLGE 10
  11. 11. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Transformation of a Compartmentalized Organization into Integrated Organization D.Balaganesh LINCOLN UNIVERSITY COLLGE 11 Management Production Department Finance Department Marketing Department Personnel Department Management Production Marketing Finance Personnel
  12. 12. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Three-tier Technical Model D.Balaganesh LINCOLN UNIVERSITY COLLGE 12 Client side Service system Backend system Server side
  13. 13. Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Architecture of Web-based E- Commerce System D.Balaganesh LINCOLN UNIVERSITY COLLGE 13 Backend system Firewall Internet Server side Intranet (Secure) Web Server Application Server Database Service system Client side

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