Comp 107 cep 7
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Comp 107 cep 7

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Comp 107 cep 7 Comp 107 cep 7 Presentation Transcript

  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-Commerce: Fundamentals and Applications Chapter 1 : Introduction D.Balaganesh LINCOLN UNIVERSITY COLLGE 1
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Outline • Electronic commerce and physical commerce • The DIGITAL phenomenon • Looking at e-commerce from different perspectives • Different types of e-commerce • Examples of the types of e-commerce • Some e-commerce scenarios • Effect of e-commerce • Advantages of e-commerce • Myths about e-commerce development and implementation • System model of this book D.Balaganesh LINCOLN UNIVERSITY COLLGE 2
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Digital Phenomenon • What do you think? • What are the drivers of e-commerce? D.Balaganesh LINCOLN UNIVERSITY COLLGE 3 Data networks Intense competition Globalization Information age Technologies Automation Low cost high quality products/services DIGITAL
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Types of Commerce D.Balaganesh LINCOLN UNIVERSITY COLLGE 4 Commerce Electronic Commerce Physical or Traditional Commerce Internet Commerce   Business focused e-commerce Consumer focused e-commerce
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-commerce from different perspectives • Three layer models for e-commerce (e.g. Zwass’s model). • E-business: a wider perspective than e- commerce. • E-commerce improves the value chain. • E-commerce provides an effective tool for building, managing and enhancing these relationships. D.Balaganesh LINCOLN UNIVERSITY COLLGE 5
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Different types of E- Commerce D.Balaganesh LINCOLN UNIVERSITY COLLGE 6 Business (organization) Customer (individual) Business (organization) Customer (individual) B2C (e.g Amazon) C2B (e.g Priceline) C2C (e.g eBay) B2B (e.g TPN)
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Examples • B2C: www.amazon.com • C2C: www.eBay.com • B2B: www.tpn.com • C2B: www.priceline.com Let’s visit these web sites in turn and discuss its features. D.Balaganesh LINCOLN UNIVERSITY COLLGE 7
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING E-commerce scenarios • Retailing • Servicing • Publishing • Supply chain management Discussion: How are they changing? D.Balaganesh LINCOLN UNIVERSITY COLLGE 8
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING What are the advantages of e- commerce? • To consumers (think about the consumer buying process: search, evaluate and execute): • To businesses (think about the common objective of every business): D.Balaganesh LINCOLN UNIVERSITY COLLGE 9
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Discussion • How should different departments participate in an e-commerce project? – Management – Marketing – Production – Finance – Procurement – Customer support D.Balaganesh LINCOLN UNIVERSITY COLLGE 10
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Transformation of a Compartmentalized Organization into Integrated Organization D.Balaganesh LINCOLN UNIVERSITY COLLGE 11 Management Production Department Finance Department Marketing Department Personnel Department Management Production Marketing Finance Personnel
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Three-tier Technical Model D.Balaganesh LINCOLN UNIVERSITY COLLGE 12 Client side Service system Backend system Server side
  • Subject Name Code Credit Hours FUNDAMENTAL COMPUTER PRINCIPLE & PROGRAMMING Architecture of Web-based E- Commerce System D.Balaganesh LINCOLN UNIVERSITY COLLGE 13 Backend system Firewall Internet Server side Intranet (Secure) Web Server Application Server Database Service system Client side