3. I. Service Background
1. Gamer Needs
“I’d be excited to play games on multiple screens if…”
▶ it enhances gaming experience on a big screen TV in living room
without purchasing a new console or accessories
▶ it is seamlessly playable with multiple devices currently in
possession
※ Source : 1 on 1 interviews with 23 gamers(mixed type) worldwide
4.
5.
6. I. Service Background
2. Developer Needs
“I’d be excited to develop games on a new platform if…”
▶ the market is big enough while addressable with less resources
※ high cost and outdated distribution of next-gen console perceived as risk
factors
▶ it opens new market opportunities where the competition is low
※ Source : 1 on 1 interviews with 10 developers(PC, console, mobile)
7.
8. I. Service Background
3. HW Trend
▶ Solid Growth of the Smartphone/Tablet/TV Market : 1.2B (’12) ! 2.3B (’17)
! Samsung sold over 200m Smartphones, 20m Tablets and 30m TVs in 2012
▶ Gap between Smartphone and Console is narrowing rapidly
! Samsung Galaxy S4 is twice as fast as the Samsung Galaxy S3 and iPhone5
(Unit Millions)
Worldwide Smart Device
Shipments
※ Source : IDC's Worldwide Smart Connected Device Tracker Forecast Data,
February 28, 2013
Gaming H/W
Comparison
※ The information provided above is confidential and strictly for
internal use
11. II. Samsung Games
1. Mobile Console : Service Overview
(1) HW Composition : Samsung Smartphone + Game Pad(s) + TV
(2) Target Gamers : “above mid-core gamers” + “have Samsung Smartphone” + “console
skeptical”
(3) Service : Use of Samsung Smartphone as a game console for any big screen TV
(4) Industry Examples : OUYA, Green Throttle, Game Stick, Shield
① Connect Smartphone to
TV
(HDMI, Wi-Fi)
② NFC Tagging
(Samsung TecTiles)
③ Auto-connect to BT Controllers
& Auto-execution of optimized
game launcher
④ Game on-the-go
12. II. Samsung Games
1. Mobile Console : Initial Set-Up
1.1. When tagging gamepad, the mobile device reads gamepad information from the NFC tag in the
gamepad.
BT session is automatically set up between the gamepad and the mobile device
1.2. When turning the power on without tagging gamepad, general BT pairing is also available
BT
Connection
13. II. Samsung Games
2. Mobile Console : Key Mapping
2.1. Principles of gamepad behavior
-
Gamepad provides key input message according to the Google’s HID profile
-
Gamepad is basically to control the game launcher and game applications
-
However, analog sticks, D-pad, and action keys also work in the Android home screen and other
Android apps.
Category 1
Category 2
Name
Up
L
1
Analog Stick 1
R
1
D-Pad
Left
Action keys
‘G’
key
D-pad
Analog Stick 2
Stick1
Stick2
A
Game Control
Action Buttons
B
X
Game Button
Y
Select
Power Switch
4-way navigation
Right
Analog Sticks
3-Color
LED
Down
Start(Pause/Start)
Shoulder Buttons
Console System Keys
L1
L1
R1
R1
Pause/Restart
Pause/Restart
14. II. Samsung Games
3. Mobile Console : The “Game” Key
-
3.1 “Game” Key provides specialized functionality for Samsung mobile devices
When a user press ‘Game’ key, the mobile device launches the game launcher application at any case
Even when the LCD is off, “Game” key turns it on
Game Launcher
Run the game
launcher
Yes or ‘Game’ key press
Yes
Launcher
Download page
No
Are you sure to
quit this game?
Launcher
installed?
‘Game’ Key
(Short press)
Android UX
‘Game’ Key
(Short press)
Game Application
No
16. II. Samsung Games
2. Samsung Multi-Screen : Service Overview
(1)
(2)
(3)
(4)
HW Composition : Samsung TV + (*Samsung) Smartphone(s) + (Game Pads)
Target Gamers : “have Samsung TV” + “have (*Samsung) Smartphone” + “console skeptical”
Service : Samsung TV becomes an equivalent of game console
Industry Examples : Xbox SmartGlass, PlayStation Cross-Platform Play, Wii U
Now supports native game
development with Unity
Finally, replaced by real
game controller
Samsung Multi-Screen features
integrated in Unity IDE
① Remote
Controller
② Gamepad
Inve
Map/
Sniper
ntory
Radar
Mode
③ *Samsung Smartphone
providing Wii U-like multi-screen game
play
18. II. Samsung Games
2. Samsung Multi-Screen : Pain points
Developing multi-screen game is possible, but not that easy.
19. II. Samsung Games
2. Samsung Multi-Screen : Easy Development
Develop with customized Unity3D
Export to Samsung Smart TV and Mobile
Export
to
Samsung Smart
TV
Single Project
Export
to
Samsung Mobile Devices
20. II. Samsung Games
2. Samsung Multi-Screen : Architecture
Game
Host
Multi-Screen Game
Framework
Synchronization
Game Control
Game specific data
Game
Client
Multi-Screen Game
Framework
Game discovery, Verification, Automated launch
Multi-Screen Game Service Framework
Need to be developed by game developers
Samsung will provide
23. III. Summary
1. Service Flow
Single Dev. Tool
Dev. Support
Unified Seller Site
develop once,
runs on multiple
platforms
more financial
& educational
support
track sales
seamlessly for
multiple platforms
Convergent Games
Direct Download
Unified Store
true multi-screen
games without
extra HW
auto-installation
of packaged
applications
single sign on,
game community,
cross promotion
24. III. Summary
2. Schedule
Mobile Console to be launched Q4 2013.
Samsung Multi-Screen to be officially announced at the H1 2014,
Samsung Multi-Screen supporting Unity IDE to be released Q4 2014.
