How to become a Social Media Rock Star

HOW TO BECOME ASOCIAL MEDIA ROCK STAR or at least how you can try to be one...

WHAT ARE WE GOING TO TALK ABOUT?

1. SOCIAL MEDIA STRATEGY & TACTICS 2. SOCIAL MEDIA CONTENT 3. ONLINE REPUTATION & CRISIS MANAGEMENT 4. CROWD SOURCING

1. SOCIAL MEDIA STRATEGY & TACTICS

Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’sfinally done there is a surprise it’s not better Avinash Kaushik, Analytics Evangelist, Google

I KNOW YOU HEARD THIS BEFORE BUT HAVE YOU WONDERED WHY?

BECAUSE PEOPLE (AND BUSINESSES) TEND TO CONFUSE STRATEGY WITH TACTICS

Strategy is when you have a plan to accomplish something. From beginning to end if you are prepared and focus on your plan thats having a strategy

Tactics are the specific actions, sequences of actions, and schedules you use tofulfill your strategy. If you have morethan one strategy you will have different tactics for each.

OK THAT MAKES SENSE WHERE DO I START?

do a lot of research Spend a lot of time on Mashable and even more on Slideshare. Researching ideas and practices can become avaluable asset and it can helpyou come up with great ideas when the time comes. Another great site for inspiration on Social Mediaand more is noteandpoint.com and of course you can always find good social media material on Youtube

always know your facts You have to know how muchpeople hang arround each social network. You have to focus on how they spend time, what are their main interests what seems to work its time of the year onsocial media because if you don’t you might become irrelevant. SocialBakers is a great place to start looking for data, but youshould search in other places tooand try to have your own metrics about your own projects.

ask the right questions 1. Why social?2. What do I expect to gain from my involvement? 3. What business needs am I trying to meet through social media 4. Where do I start?5. What do people say about my brand?6. Which platforms should I use? 7. How do I position my brand? 8. What resources do I need? Do I have them? 9. What am I trying to accomplish?

ANSWER THE QUESTIONS AND PLAN YOUR STRATEGY...

Start from the first one... Facebook may come and go. Twitter too. (Though I doubt it will happen anytime soon) But their impact on your consumer is long lasting.People behave differently to what they did a few years ago. Online and offline. And this affects every aspect of the marketing mix. Everything you say. Everything you do. Everything you dont say. Everything you dont do. EVERYTHING COMMUNICATES Peter Economides – Brand Strategist

THEN START THINKING TACTICS

BUT DON’T THINK“CAMPAIGNS” THINK “CONVERSATIONS”

2. SOCIAL MEDIA CONTENT (and how to find it)

CONTENT IS KINGbut in order to deliver great social media content you need to remember some basic facts

LET’S FOCUS A LITTLE BIT

post like afriend not like a brand In order to deliver great socialmedia content you need to focus on your target audience andspeak about the things that they do care about. For example if you are in the automotive industry you can focus your content around movies like Fast Five. Petrolheads tend to like suchcontent and you will see a lot ofinteractions from the page fans on Facebook and a lot of retweets especially if you post photos or videos.

google readeris your friendFor your social media engagement you need a lot of content from multiple sources. The cool thingabout Social Media is that you don’t need a copywriter for everything.Content is in abundance on the net. All you have to do is research siteswith relevant content and setup anaccount in google reader with the rss feeds from sites that haverelevant content in order to always have availability of content. You can use other rss readers aswell but Google is fast and efficient.

fast sharing is important Use tweetdeck (or seesmic, or hootsuite) to manage multiple accounts andsimultaneous (or scheduled) posting in different platforms. Another great tool is Posterous. You can post and share directly to multipleplatforms even with a singlee-mail or from an iPhone or Android Device.

3. ONLINE REPUTATION & CRISIS MANAGEMENT

always keep an eye openIn traditional PR monitoring was easier. Press clippings and good relationshipswith journalists can help you prevent a lot of unpleasant situations. But on Social Media things travel fast and you need to be always on your toes. So you need to always have tools in place and monitor everything. If you can’t afford a professional tool like Sysomos or Radian, then Google Reader is again your best friend.Combine it with Socialmensions, Topsy and with Facebook & Twitter notifications and you will have good results.

alwaysevaluate whois saying whatNot all users have the sameweight. Especially on Twitteryou need to evaluate who is saying what. You need to build relationships that can be useful over time and you need to react quickly because if you don’t you willloose control of the situation. A great tool to measure influence is Klout.

the art of communitymanagementOK granded it’s not the artof war but it’s a hard trade.You need to be fast, to be polite, to be efficient andto understand technology and how things work. Or else you might findyourself with a crisis thatwill shut your page down in no time.

4. CROWD SOURCING

rock stars don’t sing inempty arenasCrowd Sourcing is a key ingredient in SocialMedia. Basically becauseyou need an audience to talk to. In order to build your audience you need to be focused, have good relevant content to buildarround or just a mad idea and the guts to pull it off.

thank youcreated byStavros Kontaktsishttp://about.me/stakonreferencesWhat the f*ck is social media versions 1,2 & 3This is not the time for Big Lazy BrandsWhy is strategy being left out?

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How to become a Social Media Rock Star

by Avakon+ on Aug 03, 2011

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How to become a Social Media Rock Star — Presentation Transcript