LET’S START TODAY YOU ARE
HERE TO TAKE SOMETHING USEFUL WITH YOU JUST LIKE YOUR FANS: THEY WANT SOMETHING USEFUL FROM BRANDS image by Radio Saigón on Flickr

OK, SO… WHAT IS USEFUL?
IS IT SOMETHING FUNNY? ENGAGING? EDGY? DISRUPTIVE? *THESE ARE JUST FIREWORKS image by Mark Hillary on Flickr

USEFUL IS SOMETHING USABLE! *I.E.
SOMETHING VALUABLE THAT YOUR FAN BASE IS WILLING TO SHARE, LIKE, COMMENT AND APPRECIATE

THINK: USEFUL MAKE: USABLE ASK
YOURSELF, DO ANY OF THESE APPLY TO MY CONTENT?

GIVE SOMETHING BACK MAKING IT
USEFUL

THE SAME CONCEPT WITH A
SMALL TWIST BECOMES MORE USABLE AND DRIVES BETTER ENGAGEMENT

CONTEXTUALLY, PROMOTING THE MM
TECHIES TEAM + *MM TECHIES IS A GROUP OF EXPERTS READY TO SUPPORT THROUGH SOCIAL MEDIA

THINK CONTEXTUALLY AND FOCUS ON
THE EXPERIENCES PEOPLE LIVE image by Fabio Venni on Flickr

TAKE ADVANTAGE OF POP CULTURE!
*POPULAR CULTURE IS THE ENTIRETY OF IDEAS, PERSPECTIVES, ATTITUDES, MEMES,IMAGES, AND OTHER PHENOMENA THAT ARE WITHIN THE MAINSTREAM OF A GIVEN CULTURE

BE: RECOGNIZABLE BE: TIMELY BE:
RELEVANT ASK YOURSELF, HOW DO MY CUSTOMERS USE MY PRODUCT?

LISTEN & UNDERSTANDBEING PART OF
POP CULTURE

JUST BY SEARCHING #CHILLBOX ON
INSTRAGRAM WE REALIZED THAT THERE WAS A MOVEMENT IN THE WORKS… PEOPLE WERE USING THE TOPPINGS AS A WAY TO EXPRESS THEMSELVES… ACTUALLY IT IS SOME KIND OF ART FORM

CHILLBOX STARTED BUILDING CONTENT AROUND
THIS AMAZING REVELATION

CHILLBOX IS TAKING IT ON
TO THE NEXT LEVEL BY ENABLING USERS TO FEEL MORE COMFORTABLE WITH THE CONTENT PLATFORMS THAT THEY USE. WHATS NEXT?

“PEOPLE DON’T SHARE STUFF BECAUSE
THEY NOTICE IT. PEOPLE SHARE STUFF BECAUSE ITS VALUABLE” HELGE TENNO image by Fahim Fadzlishah on Flickr

PASSION IS SOMETHING
VALUABLE!

PASSION: BRAND VALUE: BUSINESS HOW
DO I PRODUCE CONTENT THAT DRIVES BRAND AND BUSINESS?

CONTENT SHOULD FOCUS ON THE
STORIES BEHIND THE EMOTIONS image by Shay on Flickr

BRAND

BUSINESS

ALFA ROMEO 4C IS A
365 HALO EFFECT CAR FOR THE BRAND. HAVING IT AROUND WAS A GREAT OPPORTUNITY TO DRIVE ENGAGEMENT AND BY JUST TAKING ADVANTAGE OF THE TECHNOLOGY THAT WAS OUT THERE BOY IT ID…

WITH JUST AN iPHONE AND
A SHARED GALLERY ON iCLOUD THE CLIENT AND THE COMMUNITY TEAM SAW, APPROVED AND POSTED LIVE CONTENT.

EXPERIENCES ARE ALL ABOUT STORIES
SO YOU NEED TO BECOME THE STORYTELLER… image by Simon Harriyott on Flickr

CREATE NATIVE PLATFORMS IN ORDER
TO BE USEFUL AND RELEVANT.

YOU NEED TO CONVERGE YOUR
EXPERIENCES WITH THEIR EXPERIENCES AND BRING CONTENT TO A PERSONAL LEVEL image by peace6x on Flickr

En(F)=(Cn + Ctx) x T
SOSTI ROPAITIS Engagement is a Function of Content, Context and Timeliness THIS ALWAYS APPLIES:

CONTEXT IS YOUR ENTRY POINT
TO BE USEFUL CREATIVE {Ctx}

THANK YOU Stavros Kontaktsis @stakon
http://about.me/stakon ! Created by Stavros Kontaktsis Andreas Mylonas Myrto Nikolaidi