From Social Media Rock Star to Feature Films

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Is the "Paid, Owned, Earned" media model outdated? Is content really the King? No, Context is. We need to step away from our perceptions and find ways to win in the choice based marketing economy.

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From Social Media Rock Star to Feature Films

  1. 1. FROM SOCIAL MEDIA ROCK STAR TO FEATURE FILMS Adding context to your Strategy
  2. 2. “Let’s do a contest and give away a couple of iPADS...”*BASIC SOCIAL MEDIA STRATEGY
  3. 3. MEDIA IS
  4. 4. MEDIA ISPAI D
  5. 5. MEDIA ISPAI D A R NEDE
  6. 6. MEDIA ISPAI D A R NEDE O WNED
  7. 7. MEDIA ISPAI D NOT A R NEANYMOREDE O WNED
  8. 8. NOW MEDIA IS
  9. 9. NOW MEDIA IS OIC E C H
  10. 10. NOW MEDIA IS OIC E C HBASE D
  11. 11. THIS MEANS
  12. 12. CONTENT ISN’T THE KING
  13. 13. CONTEXT IS THE KING
  14. 14. THE DEFINITION CONTEXT/CONTEXTUAL The circumstances that form the setting for an event, statement or idea and in terms of which it can be fully understood HELGE TENO
  15. 15. People choose toengage or not. Our goal should be to create deliberate and appreciatedvalue through our actions and our content.*CONTEXT BASED SOCIAL MEDIA STRATEGY
  16. 16. We don’t have to keep competing for theperfect punch line. We have to ignite conversations andthus connections. We need to create experiences for our audience.
  17. 17. BRANDS NEED TOCREATE AREAS OF PARTICIPATION
  18. 18. THE TASK OWN THE EXPERIENCE You have to be there and shape the values where it matters. You have to use the experiences in order to enhance the connections and gain measurable ROI.
  19. 19. You shouldn’t careabout interrupting or overselling your product. It’s about adding value to the experience and making it easier for people to connect with your brand.
  20. 20. Through contextual value everything will start to become interesting and you will be able to create platforms for people to connect and collaborate and be apart of the experience.
  21. 21. THE FEATURES THE GREAT ESCAPE Images are from the movie “The Great Escape. The movie illustrates how a great plan without a good strategy doesn’t quite cut it.
  22. 22. THANK YOU Created By Stavros Kontaktsishttp://about.me/stakon

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