Media To The Power of 3 - Detroit 9-08

Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff

Social Media Optimization

PR & Social Networks

Using Multimedia Online – Video / Photos....to your advantage

Going Mobile

The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation

Source: Forrester Research / Business Week 6/11/2007

Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008

Principles to Communicating Your Message Today

Make your content Accessible

Make your content Easy To View

Make your content Easy To Use

Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.

technorati.com/blogging/state-of-the-blogosphere/

Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

Social Bookmarks and Tagging

Increase linkability

Make tagging and bookmarking easy

Reward Inbound Links

Help your content travel

Encourage the mashup

Participate

Know how to Target your audience

Be Real

Strategize and Execute with your Goals in mind

Social Networks

Source: Never Ending Friending –Fox Interactive Report April 2007

Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO

Facts & Figures 75.7% of U.S. Internet audience viewed online video (comScore) 9.8 billion videos were watched in the U.S. in January ‘08 (comScore) YouTube accounted for one-third of the 9.8 billion videos. (comScore) The average online video duration was 2.9 minutes (comScore) The average online video viewer consumed 70 videos (comScore) 66% of U.S. internet users visited a social media site (comScore) 154 million Americans today watch online video once a month (eMarketer) By 2012, 190 million Americans will watch online video once a month (eMarketer)

1 in 8 internet users watch or download commercials online

13% say they watch or download commericals

2% say they watch or download a commercial on a daily basis

Young Adults are twice as likely to watch or download commercial videos online

22% ages 18-29; 13% ages 30-49; 7% ages 50-64; 8% ages 65 and older

What They Watch Online: Commercials??

Before Making Video

What Makes Compelling Broadband Video

SUGGESTIONS

PRODUCTION

Online Video Distribution

Digital Asset Optimization

Multimedia News Release (MNR)

Multimedia

Show and Tell On Any and all Smart Phones.

Mobile Social Networks

Now The Rise of the MicroBlog

SALES PRODUCT The Long Tail

The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination

http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg