Media To The Power of 3 - Detroit 9-08

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Media To The Power of 3 - Traditional, Digital, Multimedia

Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media

Detroit Seminar - 9/08

Published in: News & Politics, Business
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  • Media To The Power of 3 - Detroit 9-08

    1. 1. Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff
    2. 2. <ul><li>Social Media Optimization </li></ul><ul><li>PR & Social Networks </li></ul><ul><li>Using Multimedia Online – Video / Photos....to your advantage </li></ul><ul><li>Going Mobile </li></ul>
    3. 3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation
    4. 4. Source: Forrester Research / Business Week 6/11/2007
    5. 5. Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008
    6. 6. Principles to Communicating Your Message Today <ul><li>Make your content Accessible </li></ul><ul><li>Make your content Easy To View </li></ul><ul><li>Make your content Easy To Use </li></ul>
    7. 7. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
    8. 10. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
    9. 11. technorati.com/blogging/state-of-the-blogosphere/
    10. 12. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
    11. 13. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
    12. 14. Social Bookmarks and Tagging
    13. 16. Social Media Optimization
    14. 17. Social Media Optimization <ul><li>Increase linkability </li></ul><ul><li>Make tagging and bookmarking easy </li></ul><ul><li>Reward Inbound Links </li></ul><ul><li>Help your content travel </li></ul><ul><li>Encourage the mashup </li></ul>
    15. 18. <ul><li>Participate </li></ul><ul><li>Know how to Target your audience </li></ul><ul><li>Be Real </li></ul><ul><li>Strategize and Execute with your Goals in mind </li></ul>Social Media Optimization
    16. 19. Social Media Optimization
    17. 20. Social Networks
    18. 21. Source: Never Ending Friending –Fox Interactive Report April 2007
    19. 23. Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO
    20. 26. Facts & Figures 75.7% of U.S. Internet audience viewed online video (comScore) 9.8 billion videos were watched in the U.S. in January ‘08 (comScore) YouTube accounted for one-third of the 9.8 billion videos. (comScore) The average online video duration was 2.9 minutes (comScore) The average online video viewer consumed 70 videos (comScore) 66% of U.S. internet users visited a social media site (comScore) 154 million Americans today watch online video once a month (eMarketer) By 2012, 190 million Americans will watch online video once a month (eMarketer)
    21. 28. <ul><li>1 in 8 internet users watch or download commercials online </li></ul><ul><li>13% say they watch or download commericals </li></ul><ul><li>2% say they watch or download a commercial on a daily basis </li></ul><ul><li>Young Adults are twice as likely to watch or download commercial videos online </li></ul><ul><li>22% ages 18-29; 13% ages 30-49; 7% ages 50-64; 8% ages 65 and older </li></ul>What They Watch Online: Commercials??
    22. 29. Before Making Video
    23. 30. What Makes Compelling Broadband Video <ul><li>SUGGESTIONS </li></ul><ul><li>PRODUCTION </li></ul>
    24. 31. Online Video Distribution                      
    25. 32. Digital Asset Optimization
    26. 33. Digital Asset Optimization
    27. 34. Multimedia News Release (MNR)
    28. 35. Multimedia
    29. 36. Multimedia
    30. 37. Multimedia
    31. 38. Multimedia
    32. 41. Multimedia
    33. 42.
    34. 43. Show and Tell On Any and all Smart Phones.
    35. 44. Mobile Social Networks
    36. 45. Now The Rise of the MicroBlog
    37. 46. SALES PRODUCT The Long Tail
    38. 47. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
    39. 48. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
    40. 49. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
    41. 50. Principles to Communicating Your Message Today <ul><li>Make your content Accessible </li></ul><ul><li>Make your content Easy To View </li></ul><ul><li>Make your content Easy To Use </li></ul>
    42. 51. Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff

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