• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Media To The Power of 3 - Detroit 9-08
 

Media To The Power of 3 - Detroit 9-08

on

  • 1,555 views

Media To The Power of 3 - Traditional, Digital, Multimedia

Media To The Power of 3 - Traditional, Digital, Multimedia

Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media

Detroit Seminar - 9/08

Statistics

Views

Total Views
1,555
Views on SlideShare
1,555
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Media To The Power of 3 - Detroit 9-08 Media To The Power of 3 - Detroit 9-08 Presentation Transcript

  • Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff
    • Social Media Optimization
    • PR & Social Networks
    • Using Multimedia Online – Video / Photos....to your advantage
    • Going Mobile
  • The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation
  • Source: Forrester Research / Business Week 6/11/2007
  • Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008
  • Principles to Communicating Your Message Today
    • Make your content Accessible
    • Make your content Easy To View
    • Make your content Easy To Use
  • Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
  •  
  •  
  • I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
  • technorati.com/blogging/state-of-the-blogosphere/
  • Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
  • Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
  • Social Bookmarks and Tagging
  •  
  • Social Media Optimization
  • Social Media Optimization
    • Increase linkability
    • Make tagging and bookmarking easy
    • Reward Inbound Links
    • Help your content travel
    • Encourage the mashup
    • Participate
    • Know how to Target your audience
    • Be Real
    • Strategize and Execute with your Goals in mind
    Social Media Optimization
  • Social Media Optimization
  • Social Networks
  • Source: Never Ending Friending –Fox Interactive Report April 2007
  •  
  • Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO
  •  
  •  
  • Facts & Figures 75.7% of U.S. Internet audience viewed online video (comScore) 9.8 billion videos were watched in the U.S. in January ‘08 (comScore) YouTube accounted for one-third of the 9.8 billion videos. (comScore) The average online video duration was 2.9 minutes (comScore) The average online video viewer consumed 70 videos (comScore) 66% of U.S. internet users visited a social media site (comScore) 154 million Americans today watch online video once a month (eMarketer) By 2012, 190 million Americans will watch online video once a month (eMarketer)
  •  
    • 1 in 8 internet users watch or download commercials online
    • 13% say they watch or download commericals
    • 2% say they watch or download a commercial on a daily basis
    • Young Adults are twice as likely to watch or download commercial videos online
    • 22% ages 18-29; 13% ages 30-49; 7% ages 50-64; 8% ages 65 and older
    What They Watch Online: Commercials??
  • Before Making Video
  • What Makes Compelling Broadband Video
    • SUGGESTIONS
    • PRODUCTION
  • Online Video Distribution                      
  • Digital Asset Optimization
  • Digital Asset Optimization
  • Multimedia News Release (MNR)
  • Multimedia
  • Multimedia
  • Multimedia
  • Multimedia
  •  
  •  
  • Multimedia
  • Show and Tell On Any and all Smart Phones.
  • Mobile Social Networks
  • Now The Rise of the MicroBlog
  • SALES PRODUCT The Long Tail
  • The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  • The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
  • http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
  • Principles to Communicating Your Message Today
    • Make your content Accessible
    • Make your content Easy To View
    • Make your content Easy To Use
  • Traditional. [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff