PR Newswire Meet The Media - 09/04/08 - Michael Pranikoff

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PR Newswire Meet The Media event in London on 09/04/08. Presentation by Michael Pranikoff, Director of Emerging Media at PR Newswire

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PR Newswire Meet The Media - 09/04/08 - Michael Pranikoff

  1. 1. Blogging / Journalist Panel In association with
  2. 2. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff In association with
  3. 3. Live Tweeting from the Event Please Use Hashtag #prnmtm
  4. 4. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation
  5. 5. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
  6. 8. Source: Forrester Research / Business Week 6/11/2007
  7. 9. Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008
  8. 10. Principles to Communicating Your Message Today <ul><li>Make your content Accessible </li></ul><ul><li>Make your content Easy To View </li></ul><ul><li>Make your content Easy To Use </li></ul>
  9. 11. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers.
  10. 12. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
  11. 13. Social Networks
  12. 14. Social Networks
  13. 17. Synovate 9/1/08 http:// linksr.us/eUVWMO
  14. 22. Digital Asset Optimization
  15. 23. Digital Asset Optimization
  16. 24. Show and Tell On Any and all Smart Phones.
  17. 25. Mobile Social Networks
  18. 26. Mobile Social Networks
  19. 27. SALES PRODUCT The Long Tail
  20. 28. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  21. 29. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter/@mpranikoff In association with
  22. 30. In association with Michael Pranikoff – PR Newswire Robin Hamman – headshift Robert Andrews – paidcontent.co.uk
  23. 31. In association with

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