Charleston Conference 7 November 2013 Presented by Jonathan Hevenstone, Senior VP, Business Development, Atypon

1. Jonathan Hevenstone
SVP Business Development
Targeting, Relevance,
Engagement
November 7, 2013

2. An update on Atypon’s Literatum
• Recent launches
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• Upcoming launches

3. Relevance:
Getting the right content and tools to
the right person at the right time.
• Researchers
• Publishers
• Authors
• Institutional / Library Administrators
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4. Example of effective targeting:
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A medical publisher identifies registered, self-identified
gastrointestinal oncologists AND unregistered users
who access a defined number of gastrointestinal
oncology-related articles within a defined period of time
and targets them with an offer to subscribe to
gastrointestinal oncology email updates.
Ø This scenario requires technology that can be set up
once to operate at scale, automatically, in real time,
together with robust reporting that allows you to
measure outcomes and optimize results.

5. Relevance drives engagement
• Turn unregistered users into subscribers and
members
• Grow content consumption
• Grow subscriptions and memberships
• Grow usage per subscription
• Grow discovery of other useful content available
from the publisher or via the institution
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6. Ways to get to know your user
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• Collect and manage information about readers and their use of content
• Test different business models such as the Metered Model, shown above
o Offer unregistered users limited access in exchange for personal info
o Target users more effectively to drive registrations and subscriptions
PAYWALL SHIFTS

7. Ways to get to know your content
• Skilled editorial practice
• Skilled collection development and management
• Metadata
• Taxonomies and semantic markup
• Automated semantic technologies
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8. 1-4.1 Bullet Points
Targeting, Relevance, Engagement
Learn more
info@atypon.com
Literatum