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Library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

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Library Discovery Services survey results

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Library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

  1. 1. Library technology in content discovery Evidence from a large-scale reader survey Simon Inger, April 2013 This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
  2. 2. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article
  3. 3. Publisher Site Search Engine Library Link Server A&I Peer Link Email Alert Aggregated Article Publisher’s Article What the publisher can count
  4. 4. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Aggregated Article Publisher’s Article What the library can count
  5. 5. Researcher Student Librarian Publisher Site Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link Email Alert Aggregated Article Publisher’s Article
  6. 6. Survey on Reader Navigation • Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers • Survey of Readers following on from 2005 and 2008 studies • Much larger, with over 19,000 respondents globally • Over a year in planning, execution and analysis • Thanks to all our supporters, studied multiple subject areas
  7. 7. Supporters • BMJ Group • CABI • Cambridge University Press • IOP Publishing • Nature Publishing Group • Palgrave Macmillan • Publishing Technology • RSC Publishing • SAGE (response rates between 1.7% and 6.4%)
  8. 8. Limitations • It’s a survey • Survey was only in English • Survey used invitations from our supporters – not necessarily completely representative sample • Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)
  9. 9. What was studied? • Preference of discovery resources • Search engine preference • Device preference • App use • Publisher web site features • all broken down by region, income, job role, subject area, sector
  10. 10. Some take-aways • Libraries – Do these figures match your experiences? – What plans to better reach some subjects? • Publishers – Understand which channels readers in your disciplines utilise to discover your content. • Library Technology Providers – What should be done about underperforming subject areas? More content, better tools? • Platform Providers – Supporting all of these discovery channels?
  11. 11. Questions? simon@sic.ox14.com simon@renewtraining.com
  12. 12. Report and Analytical Tool • Full report contains 90 charts and 123 pages in total • Analytical tool allows for breakdown of results by all demographics and subject area. – Over 19000 respondents globally – Over a trillion meaningful chart combinations – Marketing to libraries, authors, societies – Assessing aggregator deals and inclusion in library search tools • See http://www.renewtraining.com/publications.htm for details and to order.

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