A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.

1. New Tools for Getting Found Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com

2. The Intro About me About search engines Keywords Links Updates Assess your standing

3. Search Engines Like: Lots of repeated keywords on web page Lots of good links to your web site Regular updates

4. What search engines don’t like

5. Focus on Keywords Come up with 10 keyword phrases Your name Program names Terms people use to find someone like you Location if appropriate Check popularity of terms http://www.keywordspy.com/

6. Use the Keywords TITLES! Graphics don’t count Use text on pages Have good 10-20 word description of yourself to share Use the footer! http://www.webconfs.com/search-engine-spider-simulator.php

7. Look at the Links See who links to you www.linkpopularity.com See who links to the competition Make sure your partners link to you (And you link to donors!)

8. You have something most sites want…a story.

9. Location, location, location Get listed in Google, Yahoo, Bing… Complete profiles Get reviews is applicable Consider free directories See if you’re listed: http://getlisted.org

10. Not all links are good Avoid… Link farms Link exchanges Unrelated sites Don’t waste time… Link Exchanges

11. Social Media Blitz Start to blog, tweet, FB, video and link to your site Be sure to consider and track social media No time? Post comments on other blogs, videos, FB pages Links from social media are gold! Exchange content for a link.

12. Fresh Content Making even small changes will help Making small changes that build your content are even better Real Time Search?! Same rules apply (keywords, links/followers, freshness) Getting hotter!

13. Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports

14. Recap… Lots of repeated keywords on web page Research popular terms Add terms Lots of links to your web site Link campaign Regular updates Make small changes

15. Get the presentation here:http://byteoftheweek.com/ Thank you! Ann Treacyatreacy@treacyinfo.com