New Tools for Getting Found<br />Ann Treacy<br />atreacy@treacyinfo.com<br />www.byteoftheweek.com<br />
The Intro<br />About me<br />About search engines<br />Keywords<br />Links<br />Updates<br />Assess your standing<br />
Search Engines Like:<br />Lots of repeated keywords on web page<br />Lots of good links to your web site<br />Regular upda...
What search engines don’t like<br />
Focus on Keywords<br />Come up with 10 keyword phrases<br />Your name<br />Program names<br />Terms people use to find som...
Use the Keywords<br />TITLES!<br />Graphics don’t count<br />Use text on pages<br />Have good 10-20 word description of yo...
Look at the Links<br />See who links to you www.linkpopularity.com<br />See who links to the competition<br />Make sure yo...
You have something most sites want…a story.<br />
Location, location, location<br />Get listed in Google, Yahoo, Bing…<br />Complete profiles<br />Get reviews is applicable...
Not all links are good<br />Avoid…<br />Link farms<br />Link exchanges<br />Unrelated sites<br />Don’t waste time…<br />Li...
Social Media Blitz<br />Start to blog, tweet, FB, video and link to your site<br />Be sure to consider and track social me...
Fresh Content<br />Making even small changes will help<br />Making small changes that build your content are even better<b...
Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports<br />
Recap…<br />Lots of repeated keywords on web page<br />Research popular terms<br />Add terms<br />Lots of links to your we...
Get the presentation here:http://byteoftheweek.com/<br />Thank you!   <br />Ann Treacyatreacy@treacyinfo.com<br />
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New Tools for Getting Found

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A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.

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New Tools for Getting Found

  1. 1. New Tools for Getting Found<br />Ann Treacy<br />atreacy@treacyinfo.com<br />www.byteoftheweek.com<br />
  2. 2. The Intro<br />About me<br />About search engines<br />Keywords<br />Links<br />Updates<br />Assess your standing<br />
  3. 3. Search Engines Like:<br />Lots of repeated keywords on web page<br />Lots of good links to your web site<br />Regular updates<br />
  4. 4. What search engines don’t like<br />
  5. 5. Focus on Keywords<br />Come up with 10 keyword phrases<br />Your name<br />Program names<br />Terms people use to find someone like you<br />Location if appropriate<br />Check popularity of terms<br />http://www.keywordspy.com/<br />
  6. 6. Use the Keywords<br />TITLES!<br />Graphics don’t count<br />Use text on pages<br />Have good 10-20 word description of yourself to share<br />Use the footer! <br />http://www.webconfs.com/search-engine-spider-simulator.php<br />
  7. 7. Look at the Links<br />See who links to you www.linkpopularity.com<br />See who links to the competition<br />Make sure your partners link to you (And you link to donors!)<br />
  8. 8. You have something most sites want…a story.<br />
  9. 9. Location, location, location<br />Get listed in Google, Yahoo, Bing…<br />Complete profiles<br />Get reviews is applicable<br />Consider free directories<br />See if you’re listed:<br />http://getlisted.org<br />
  10. 10. Not all links are good<br />Avoid…<br />Link farms<br />Link exchanges<br />Unrelated sites<br />Don’t waste time…<br />Link Exchanges<br />
  11. 11. Social Media Blitz<br />Start to blog, tweet, FB, video and link to your site<br />Be sure to consider and track social media<br />No time? Post comments on other blogs, videos, FB pages<br />Links from social media are gold!<br />Exchange content for a link.<br />
  12. 12. Fresh Content<br />Making even small changes will help<br />Making small changes that build your content are even better<br />Real Time Search?!<br />Same rules apply (keywords, links/followers, freshness)<br />Getting hotter!<br />
  13. 13. Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports<br />
  14. 14. Recap…<br />Lots of repeated keywords on web page<br />Research popular terms<br />Add terms<br />Lots of links to your web site<br />Link campaign <br />Regular updates<br />Make small changes<br />
  15. 15. Get the presentation here:http://byteoftheweek.com/<br />Thank you! <br />Ann Treacyatreacy@treacyinfo.com<br />
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