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New Tools for Getting Found

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A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.

A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.

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New Tools for Getting Found New Tools for Getting Found Presentation Transcript

  • New Tools for Getting Found
    Ann Treacy
    atreacy@treacyinfo.com
    www.byteoftheweek.com
  • The Intro
    About me
    About search engines
    Keywords
    Links
    Updates
    Assess your standing
  • Search Engines Like:
    Lots of repeated keywords on web page
    Lots of good links to your web site
    Regular updates
  • What search engines don’t like
  • Focus on Keywords
    Come up with 10 keyword phrases
    Your name
    Program names
    Terms people use to find someone like you
    Location if appropriate
    Check popularity of terms
    http://www.keywordspy.com/
  • Use the Keywords
    TITLES!
    Graphics don’t count
    Use text on pages
    Have good 10-20 word description of yourself to share
    Use the footer!
    http://www.webconfs.com/search-engine-spider-simulator.php
  • Look at the Links
    See who links to you www.linkpopularity.com
    See who links to the competition
    Make sure your partners link to you (And you link to donors!)
  • You have something most sites want…a story.
  • Location, location, location
    Get listed in Google, Yahoo, Bing…
    Complete profiles
    Get reviews is applicable
    Consider free directories
    See if you’re listed:
    http://getlisted.org
  • Not all links are good
    Avoid…
    Link farms
    Link exchanges
    Unrelated sites
    Don’t waste time…
    Link Exchanges
  • Social Media Blitz
    Start to blog, tweet, FB, video and link to your site
    Be sure to consider and track social media
    No time? Post comments on other blogs, videos, FB pages
    Links from social media are gold!
    Exchange content for a link.
  • Fresh Content
    Making even small changes will help
    Making small changes that build your content are even better
    Real Time Search?!
    Same rules apply (keywords, links/followers, freshness)
    Getting hotter!
  • Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports
  • Recap…
    Lots of repeated keywords on web page
    Research popular terms
    Add terms
    Lots of links to your web site
    Link campaign
    Regular updates
    Make small changes
  • Get the presentation here:http://byteoftheweek.com/
    Thank you!
    Ann Treacyatreacy@treacyinfo.com